The Rise of Bleisure
January 25, 2017
Type “bleisure travel” into Google, and the search engine may try to correct your spelling. It is not a graceful portmanteau, and in a way it represents the exact opposite of its meaning: Business travel that is either expanded for or planned to include leisure travel elements (in the combined word, it looks like it’s the business that’s tacked on).
For donors who might not feel they have time to take a “full,” week-long vacation, offering them a chance for a weekend stay in a city in which they may already be working combines convenience with relaxation, and makes them active participants in any non-profit fundraising auction. If, instead of planning work around a weekend away, your supporters can simply skip the return flight and have some unencumbered fun in a new city, it may inspire more of your gala attendees to consider bidding on a travel package (and more bidders often means a higher closing price).
Want to offer some of your donors a chance to extend those business trips? Here are some thoughts on how to capitalize on the trend.
A Weekend Away:
Bleisure travelers are different than the regular business travelers, who are often ready to come home immediately after finishing their work (if not sooner). But even if the business traveler does want some extra time to explore a city, they’ll have already been away from home for a few days. A weekend trip makes perfect sense: Work for a couple of days, then spend a couple more days having fun.
Cities to Consider:
If you’ve got some donors who may be interested in bleisure travel, then picking the right destination is important. While we adore destinations like Bali and the French countryside, your donors may not be taking too many meetings during poolside yoga sessions or winery tours. Places like New York, Chicago, Los Angeles and San Francisco, of course, are common destinations for business travel, while Las Vegas may be the convention capital of the world.
Some of our travel packages are notable for taking donors to our Destinations of Excellence™. Others find their biggest value in tickets for specific events, like the Super Bowl
or an awards show
. But if you want to attract bleisure donors, make sure your trip has access to a tremendous attraction that happens year-round. Think, for instance, about a trip with a food or beverage tour (like the pizza tour that comes with the “Leave a Pizza Your Heart in Chicago”), or maybe one with a round of golf or two included. A trip that works for business travelers is one that they can use no matter when work calls.
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January 18, 2017
On January 20, thousands will crowd the National Mall to watch the peaceful transition of power, as Barack Obama departs the White House and Donald Trump officially gets the front door keys. The next day, thousands more will march in the nation’s capital, protesting the policies of the incoming administration.
There are few countries in the world who recognize such a transition of power with the pomp, circumstance and agitation of the United States. But that doesn’t mean that America has a monopoly on inaugural celebrations. The international side of our catalog of non-profit fundraising auction travel packages includes some national capitals that recognize a new leader with parades, ceremonies in historic squares, and even fireworks and garden parties.
In France, the inauguration ceremony is a private affair, almost completely held behind closed doors at the Elysee Palace, the president’s residence. But to mark the occasion, there are often parades, tributes and speeches for the public as well. Of course, it takes little to want to organize a parade when one has access to one of the most iconic thoroughfares in the world, Paris’ Champs Elysees. Throw in a stop at the Arc de Triomphe, and the supporters who line the famous street get a celebration worthy of the office.
One of the newest republics in Europe is Croatia, and thus far its four presidents have each given their inaugural addresses in St. Mark's Square, in the capital city of Zagreb. It’s the home of St. Mark’s Church, along with the parliament building, the high court of the country and even the Banski dvori, the seat of the Croatian government – an incredible amount of power in a one square block space. Just to visit the square is worth the trip; the brick street and the baroque architecture contribute to a feeling that belies the country’s young age.
Of course, while they are rare, the celebrations of the accession of royalty may be the most over-the-top – and the most fun to attend. Even in a small principality like Monaco, no expense is spared; when Albert Grimaldi became Albert II, Prince of Monaco in 2004, it involved a garden party for 7,000 and fireworks over Monte Carlo. The accession is still celebrated; ten years after taking the throne, Lady Gaga, Tony Bennett and Robbie Williams each performed concerts and chefs prepared the world’s largest fougasse (a French bread similar to focaccia).
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Preparing the Auctioneer
January 11, 2017
Auctioneers sell items, right? That seems to be the job description: Stand on stage, maybe talk fast, and sell sell sell, getting the biggest bids possible for your non-profit fundraising auction lots. But to look at a professional auctioneer as someone who only handles running the bidding process of an auction is to miss so many other ways in which this broker can be beneficial.
At Mitch-Stuart, we love it when our charities and non-profits get the most money out of our fundraising auction travel packages. It’s why we recommend working with a professional auctioneer; what an organization has to spend to hire someone from the outside, it usually more than makes back. Auctioneers are trained in the art of raising bids and can maximize the value of your items.
But it’s not all about high bids for a professional auctioneer. If, along with the gavel, you give your hired pro a few important items before getting started, he or she can focus on what you’re really selling that night: Your mission.
First, make sure your auctioneer is fully up-to-speed on the goals of your non-profit. A mission statement can be helpful here, but go a bit beyond, too – answer the who and the what, sure, but also the why. What has made this assemblage of people, this entity, so passionate about its work? Passion is contagious: If your auctioneer shows passion for your mission, it will help persuade donors to support it.
Also, donors want to hear where their money is going. Giving your auctioneer some background on the impact of your organization’s work will allow some of those tidbits to come out just as your supporters are thinking about supporting your non-profit with a bigger bid. And while the inclination here may be to write down all of those facts and figures, make sure you also include the context into which those numbers fit. Numbers are great, but the full picture of how those numbers work together to impact the community you serve can help your donors understand why this auction is so important.
Finally, give your auctioneer good stories. It’s important to get the facts and figures in there, sure, but it can be just as important to be able to tell the story of someone you’ve helped: A family in need, a first-generation college attendee, a struggling veteran on a holiday made better by a hot meal. Catching the attention of the audience by putting it in the shoes of someone your non-profit is helping can add an emotional side to your “ask,” to go with impact statistical details.
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January 04, 2017
With Yellowstone, Yosemite, Denali and so many other national parks beckoning, it can be easy to become American-centric when planning an outdoor vacation. In a country this size, it feels like there’s always an open space to explore. But to keep the focus so close to home is to ignore some of the most beautiful terrain in the world.
The destinations of Mitch-Stuart’s non-profit fundraising travel packages are chosen for any number of reasons: an amazing local culture, a tie-in with an event of some sort, or massively popular sights. But one of our favorite reasons is natural beauty, letting donors escape the day-to-day and get outside and into the world. And even if they may not be the focus of individual trips, these grand parks in other countries make for great additional selling points to help drive interest during a charity auction.
The phrase “active volcano” can conjure a few negative thoughts: Burning in lava, covered in ash, Vesuvius. The titular attraction of Arsenal Volcano National Park is no threat to the citizens of nearby towns, thankfully, but hikers can still see the consequences up close. It’s far from the only attraction, though; with waterfalls, brave cane (a grass-like covering that grows to be tall enough to make a field maze-like) and a variety of bird species unmatched in Costa Rica all in one place, those looking for an escape into the natural world will have their wishes granted here.
The weather is usually a touch cooler in Alberta, the Canadian providence that is home to Calgary, Edmonton and the remarkable beauty of Banff National Park. A favorite for ice skaters, snowshoeing and ice climbing, Banff is a year-round destination; fans of warmer weather appreciate the hiking and swimming opportunities in the park in July and August, in particular. In addition, traveling to Banff also means being a short drive away from Jasper National Park, the largest in the Canadian Rockies and the home of Pyramid Lake and Marmot Basin ski area. Even the drive between the two, along the Icefields Parkway, is stunning.
For a national park that blends the beauty of wilderness with at least a touch of modernity, Cinque Terre may be the best choice. Located two short hours from Florence (our “Indulge in the Italian Culture and Countryside” package includes car rental, making a visit to the park possible), it was the first “national park” recognized by the Italian government, two years after UNESCO had named it a World Heritage Site. The hilly, seaside landscape of Cinque Terre has been a symbol of societal interaction with nature for decades, thanks to the fishing villages that line the shore, and has accordingly become a leader in sustainable tourism, working to protect the area from erosion and other dangers. Hiking over the foothills and down into Vernazza, with its pastel-hued buildings and restaurant kitchens filled with pasta and the catch of the day, makes for a truly magical combination of nature and community.
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