What ISN’T New in Fundraising Auctions?
April 26, 2017
We’re less than a week away from the Association for Professional Fundraisers International Fundraising Conference, or AFP for (mercifully!) short. Each year, fundraisers from around the country gather to talk about where the industry is going, best practices and the future of fundraising technology.
We love being involved in these conversations, too, but as the start of the conference draws close, we thought it’d be worth a moment of time to talk about what isn’t new in fundraising auctions. The next app or big data tool are incredibly important to the modern fundraiser, sure, but there are some aspects of fundraising auctions (and the travel packages that sell at them) that don’t shift over time.
What hasn’t changed?
We’ve written before about why you want them. They keep the party going, they get the biggest bids and they’ve got the ability to get more information about your non-profit to the audience. Plus, their experiences working with numerous charities means that they can give suggestions about program order, starting bids and even what items to offer. They’re worth every penny and more.
Trusting your donors.
It can be scary to offer up big-ticket items at a fundraising auction. What happens if no one bids? What if the auctioneer is left there, holding the gavel? In order to raise big amounts of money with a charity auction, you’ve got to offer some items that will require big donations. If it’s an item that some of your supporters want, like a once-in-a-lifetime trip or tickets to a major sporting event, you’ll be surprised at how much they’re will to pay, knowing that the money is going to a good cause.
At no point should the event itself feel, to you, like anything less than the greatest night of the year. This is your chance to talk with others who are passionate about the same issues, to enjoy a night out on the town and to raise money for a worthy cause (yours!). Fun is absolutely contagious, and if you’re having it, others will have it too.
Saying “thank you.”
And say it to everyone. From a practical standpoint, it gets your name in front of everyone’s eyes one more time. But it also gives them the chance to feel recognized for whatever they brought to the evening, whether it was donating an auction item, bidding on one, or even simply cheering on the bidders.
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Stay Fit and Raise Funds
April 19, 2017
For many, travel is the chance to let go, to indulge, to break any sort of diet for a few days and eat and drink like those calories won’t be coming home
. But one of the biggest travel trends of 2017 involves people going the other direction, taking time out of the rat race to go somewhere, re-center themselves, and maybe even come back to “real life” with a new routine or way of dealing with the world.
“Wellness travel,” as the industry has come to call it, is not just a passing fad. At Mitch-Stuart, we’ve been created nonprofit fundraising auction travel packages for more than 20 years, and giving donors a chance to rest, recharge and feel well has always been a top priority. What does that look like in 2017? Here are some of the ideas that make up the trend, and how you can capitalize on them.
For those interested in wellness travel, yoga retreats have become a big draw. Taking place in gorgeous destinations around the world, these gatherings give yogis the chance to both deepen their practice and take in stunning views. But your donors can incorporate yoga into their travels without spending an entire vacation on the mat; a trip to Bali can be timed to attend the BaliSpirit Festival, which involves music, dance, and yoga in almost equal parts.
[For more about travel opportunities for yoga practitioners, click here.]
Of course, trips involving spa routines have long been big sellers at nonprofit fundraising auctions. But the market for men’s spa treatments has been expanding over the past few years, as well. According to industry website eHotelier, many male travelers are coupling spa visits with vigorous workouts or other physically-demanding activities. This makes destinations like Jackson Hole a perfect fit; a supporter can go here, spend all day hiking and climbing through the Grand Teton National Park, then get a sports massage (maybe add in a Arnica sore-muscle salve?) to wind down.
The easiest path to wellness while on the road may be less in what a traveler does and more in what a traveler doesn’t. The “digital detox” is becoming a popular way for vacationers to separate themselves from the day-to-day and remember that life doesn’t happen on a small screen. If you’ve got some donors who could use some time away from the Internet, you might offer a more isolated destination; being surrounded by a city often makes it more difficult to fully disconnect. May we suggest a trip to Costa Rica? The underappreciated gem of Central America has every type of terrain, and the birds, land crabs and sloths (yes, sloths!) your donors may encounter are unlikely to be impressed by a big Twitter follower count. And the best part: At the end of each day, your supporters will get to return to luxury accommodations – digital detoxing doesn’t have to mean roughing it.
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April 12, 2017
In day to day life, we hold back. We can’t eat a five-course meal for lunch, because we’d fall asleep at our desk in the afternoon. We can’t finish that bottle of wine at dinner, because we have to be productive the next day. We can’t spend the day shopping or relaxing at the spa, because we’ve got real-world responsibilities.
On vacation, though, we are different people. And we are ready to indulge.
Some are coming off of a Lenten season of self-denial, while others may just want a chance to take a break from a diet or other restriction. But all of your donors want to let loose when they hit the road. With our non-profit fundraising auction travel packages, they can do just that. And while any vacation is bound to have the chance to indulge in one way or another, there are some destinations that are come to mind immediately when thinking about treating yourself.
It’s not a coincidence that Mardi Gras, the festival of indulgence that precedes the self-denial of Lent in the Catholic (and other Christian) faith, has found its spiritual home in New Orleans, From the city signatures like beignets and Sazerac to the all-night jazz jams in the bars of the French Quarter, New Orleans is built for the binge. But the Big Easy is more than the drunken revelry of the Mardi Gras parade; it’s a city where people serious about their crafts, whether bartenders making Hurricanes or bakers making those powdered-sugar breakfast confections. And for those for whom indulgence comes aurally, there may be no city in the world more in love with music than New Orleans. Walk into any random bar on Frenchmen Street and you’ll be blown away by the jazz combo playing in the back corner.
One of the most indulgent ways to spend a day is immersed in “shopping therapy,” going through racks and racks to find that perfect wardrobe piece. For those looking to splurge, Beverly Hills may be the destination; with shops for many of the high couture world’s most-loved brands, it’s no wonder that people from around the world plan vacations to visit. And for those who want to make sure there are no surprises when the credit card bill comes in, our “Beverly Hills Sensational Shopping Spree” packages even comes with a $1,000 gift card for Neiman Marcus, Saks Fifth Avenue or Barneys.
But as cliché as it may be to say, Las Vegas likely still leads the league in indulgence. It’s in the Nevada desert that travelers can eat their body weights in gourmet food at all-you-can-eat buffets, discover their next favorite cocktail at one of the city’s many forward-thinking, mixologist-led bars, or relax the day away at a spa with world-class treatments. The impulse to overdo is built into the city’s DNA. And while it was once best-known for its seedier escapades, Las Vegas now offers something for fanatics looking to sate any hunger: Golfers, theater lovers and music fans also can spend days in Sin City consumed by their respective passion.
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Thank You, Auctioneers!
April 05, 2017
Did you know that March 18 was National Corn Dog Day? Or that, in July, you’ll be able to celebrate both National Ice Cream Day (July 16) and National Milk Chocolate Day (July 28)? There seems to be a special day set aside for every interest throughout the year. But we prefer to celebrate for a little longer – and this week is our chance.
April 3-8 is National Auctioneers Week, and we’re thrilled to take a minute to celebrate those people who do so much to help our friends in the non-profit world raise funds for so many worthy causes. So consider this our love letter to our gavel-wielding, (sometimes) fast-talking associates.
Thank you, auctioneers, for…
Organizing gala events to maximize funds raised. Your encyclopedic knowledge of how a well-run event should flow helps take the guesswork out of setting an evening’s agenda for organizers everywhere.
Being a wealth of knowledge for non-profits running their first fundraising events. Everyone is a rookie at one point – but with your help, even those putting together their first event can be successful right out of the gate. This helps young, fledgling organizations survive those lean early years.
Helping to spread the message of the charities with which you work. The work of the non-profits with which you work comes alive when described from the stage. Putting the charity’s story into your hands guarantees that it will be told in a way that draws supporters in and makes them even more ready to lend their support.
Making sure our partner non-profits raise the most money possible with our fundraising auction travel packages. Your ability to read the room and get everyone involved helps keep the atmosphere loose and fun, which encourages those with the ability to give a little more to do so.
Helping insure that all of the event attendees leave with a smile on their face. You bring a spark and a joy to your job that can’t help but light up the room. From the winning bidders to those who just watched, you make sure that everyone goes home having enjoyed the auction and the event surrounding it – and in doing so, you leave everyone with a pleasant feeling about the organizing non-profit, too!
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