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How Non-Profits Can Profit from all the Tools in the Marketing Tool Box

February 20, 2013
Facebook, Twitter, YouTube, the blogosphere — the list of social and digital platforms grows every day. And with this growth comes the belief among marketers that each will be the future savior of the brand, company, and product or in our case, the non-profit. Conventional wisdom — demonstrated by the tremendous numbers of eyeballs and viewers these vehicles attract — is that each entity can navigate the new landscape and leverage some or all of what is available.

We've taken the plunge at Mitch-Stuart, Inc. and believe we're laying the foundation for our future in this arena.

No doubt you should get involved in the social-digital media "space" — but there is a caveat. We were speaking with a friend recently who is the Director of New Media for a large, well-known multi-national ad agency. His specialty is social-digital experiences.

With everyone looking to him and his "bag of new tricks" as the proverbial silver bullet for a renewed and revitalized success for their brand or product, his honest response was:

"I'm just a ‘new tool in the tool box.’ We still need to be doing traditional marketing activities with traditional media IN CONCERT WITH a social-digital media effort. We are not a stand-alone function who will save the day. We can add new dimension, new ways of reaching our target audiences — but we work best when we all work together."

At Mitch-Stuart, Inc. — we're successfully doing traditional marketing — with the added power of social and digital efforts — and here are some of the benefits we are seeing.

Facebook — In mere months we've designed a page that serves as a sounding board for ideas such as contests and photo displays and we now have a presence in this "must-have" medium. We also use Facebook to link to our newly created blog and highlight news of the company.

Twitter — In 140 characters or less, every day we tweet out news of interest to potential customers and clients. We have seen our followers grow, re-tweet, favorite our comments and we reciprocate to other like-minded "tweeters" in the travel/non-profit space. We're not only generating buzz about our company, but of industry news and trends.

YouTube — Here is a situation where we are exploring to find the best way to use the platform. We recommend strategizing the best way to use each of the tools to reach your audience and tell your story.

Blog — The Mitch-Stuart blog you are reading provides a place for us to demonstrate our expertise as well as give "shout-outs" to great clients with great stories to tell. We see our posts linked to other companies and do the same for theirs. Our blog also helps to provide us with ideas for direct mail, publicity and our upcoming newsletter. It also gives us the opportunity to comment on timely topics and start conversations with readers.

Stay tuned, there's a lot more to come!


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