Supporting Without Attending
April 16, 2015
We at Mitch-Stuart, Inc. love a fancy party. We love the gala atmosphere, the food, the camaraderie and, of course, the bid-inducing non-profit fundraising travel packages available for auction. And we especially love the results of fancy parties for our customers: Fundraising success, translating into money going toward worthy causes.
But we also recognize that not everyone feels the way we do about galas and other events. Whether it’s scheduling, geography or just a really good night of television, some supporters won’t be able to make it to your charity fundraising night. The good news: It’s still possible, thanks to technology, to keep those donors engage and involved in your big night. Here are some examples:
Yes, we love it when two people in the same room bid each other up (over and over again!) over a special trip or other auction item. But the more people who have the ability to bid, the more bidders will actually put money on the line. Companies like Mitch-Stuart partner GiveSmart®
allow your auction to be open not just to those at the gala, but to those all over the world.
Is the head of your organization giving a “state of the charity” speech? Have you scheduled an amazing, inspirational keynote speaker? Make sure to get a good quality recording of the address – even if it’s a one-camera shot from a table on the gala floor. With a quick upload to YouTube, you have another reason to send an email to your donors and supporters, and one more reason for your supporters to be thinking about you.
Participate Without Participating:
For donors who can’t be there live, there are ways of allowing them to support you in advance. Whether it’s the chance to save a “virtual seat” (have a table set up in the back with name placards for donors who couldn’t attend), the opportunity to put their name on something (a special cocktail, perhaps?) or even letting them buy mementos from the night, there are plenty of ways for a traveling donor to still be an active donor.
Just make sure to send the absent supporters lots of photos.