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“Recycle” Your Gala

April 29, 2015
At Mitch-Stuart, Inc., we like making non-profit fundraising auctions easier. Whether it’s offering great charity auction travel packages to organizations on a consignment basis or setting up a group with our partners to help with everything from running the auction to collecting bids, we want to help make event planners’ lives simpler.

One of the best ways to make the year-over-year process of pulling off fantastic non-profit fundraising events less stressful is to avoid reinventing the wheel. Each year, there are several major decisions that an organization has to make in terms of promotion, of theme and even of location. But why go through all the effort to do that each year, when you can make the same decision work for years to come? Here are three ways in which a recycled idea can make the yearly work of planning that gala a little easier.

A Visual Brand:
Yes, you can certainly use your organization’s logo on promotional materials for your gala event. But developing – and then reusing – a special image for posters and flyers about the fundraiser not only pops off of advertising, it also lets donors and supporters know that something special is about to occur. It separates this one event, this one moment, from all the other marketing collateral you might send over the course of a year.

Go All-In on a Theme:
Developing a “brand” for your event can save a lot of effort each year. If your home city knows that, each spring, you’ll be throwing a beach party by a local pool, or that ugly sweater parties around Christmas are your thing, then crowds will be on the lookout for the yearly invite. And don’t worry about being repetitive: There are countless variations on a theme that can differentiate this year’s event from prior editions. For example, if you’re throwing a “casino night,” gambling in Las Vegas is very different from the gaming of, say, the French Riviera. Both, however, will utilize the same basic equipment (roulette wheels, poker tables, etc.) and fall under the umbrella of what you’ve established your event “brand” to be.

Lock Up the Location:
In some cases, the venue for a charity event is as iconic as any theme and as dazzling as any auction item. If your non-profit has found a home for its gala fundraiser in a historic, grand or just special location, there’s no need to shop around every year. Make your event into THE event at the historic opera house, mansion or even park picnic area. Giving predictability to a gala’s location can help brand your fundraiser in the public’s mind, and make people from the outside want to find out about that “great night out” that happens in that gorgeous venue each year.