September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.
Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas
a few weeks back. But we’re also always here to help incorporate new ideas into your fundraising auctions and galas, whether it’s cuisine pairings
” themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.
Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesn’t need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.
One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice” infused drinks. And while that name is a misnomer – 2015 is the first time that Starbucks’ “Pumpkin Spice Latte” will include any actual pumpkin – there’s no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.
Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories – ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.