October 14, 2015
In this space we have talked about pairing trips with auction themes
, with the season of the year
and even with food menus
. There are plenty of ways to tie a Mitch-Stuart non-profit charity auction package into a gala event, but the most meaningful for your biggest supporters may be to offer a trip that dovetails with your organization’s goals, one that deepens their commitment to your cause or helps celebrate it.
This, of course, isn’t easy, and it might not work for every organization. Few want to spend a tremendous amount of money on a trip that doubles as a lecture, and some charities don’t lend themselves easily to travel-related celebrations. But for others, offering a cause-related once-in-a-lifetime experience will keep your efforts and work in the front of a donor’s mind, even as they enjoy the fruits of their generous bid.
Conservancy groups, for instance, have a great wealth of opportunities to send supporters on trips that pair well with their cause. This could take the form of a visit to an underexplored corner of this country, a place where outdoor activities are front and center; Jackson Hole comes to mind. But sending a donor to the Masai Mara Nature Reserve in Kenya, one of the world’s great animal sanctuaries, will bring into stark relief the important work that conservancy organizations do. Our “Explore Kenya’s Breathtaking Landscape & Wildlife” package will send your supporters to Masai Mara in style, with seven nights at the Fairmont Mara Safari Club, a favorite of international travelers.
Educational charities have plenty of options when it comes to trips; almost every destination has a great museum, university or even historic library to see. But only Washington, D.C. has all of those in the kind of numbers that could fill an entire itinerary. The “Exciting Downtown Washington, D.C. Experience” trip pairs a three-day, two-night stay with an “Old Town Trolley” tour, which stops at places like the Library of Congress, the Capitol Building, the Supreme Court and the myriad of museum options along the National Mall. It’s the kind of trip that can ignite a love of learning in anyone, young or old.
Childhood obesity has been a cause in the spotlight over the last seven years, as Michelle Obama has spearheaded reform efforts. One of those programs that the First Lady has pushed is “Let’s Move,” an initiative that helps convince kids to get outside and run around. That’s not bad advice for adults, either, and it’s hard to imagine a more beautiful place to do so than Colorado, on one of our trips (such as “Breathtaking Allure of a Rugged Winter Wonderland” or “Mountain Village Enclave”). The state has one of the lowest obesity rates in the country, and its system of trails, mountain bike paths and ski runs is one of the reasons why. Nothing reinforces the importance of physical activity quite like getting into the outdoors and trying it for oneself, and when your donors look at vacation photos taken from the top of Colorado’s breathtaking trails, they’ll remember your cause, too.