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Giving Tuesday: How We Can Help

November 04, 2015
First, it was Black Friday, the traditional first day of the Christmas holiday season, taking place the day after (and, increasingly, the day of) Thanksgiving. Then, Cyber Monday became a way for people returning to work to procrastinate on the following Monday by looking at deep discounts from online retailers. Soon after, to counteract the marketing power of major chain stores, there was Small Business Saturday, to promote local concerns.

And now, to help Americans remember the thousands of worthy and important non-profits that rely on donations, there’s Giving Tuesday, which falls on December 1 in 2015. After the first days of holiday spending are finished, a day is reserved for lending a hand to those who help in local communities and across the nation. It’s both a celebration and, if used properly, a chance to kick-start the end-of-year fundraising drives. More than $50 million was raised on the day in 2014, according to several of the major non-profit sector donation processors.

At Mitch-Stuart, we’re best known for our non-profit fundraising auction travel packages, which charities can offer on a consignment basis during galas and other events. But there are ways to utilize these money-raising tools on Giving Tuesday, as well, that will both make a donor’s once-in-a-lifetime travel dreams come true and bring in a chunk of change to be used to fund good works.

One of our most recent programs can make Giving Tuesday fundraising a breeze. By setting up a Mitch-Stuart Travel Raffle, you can give your donors a chance to buy tickets, in many cases online (where permitted by local laws), for a chance to win a fantastic trip package. Organizations can make it a one-day frenzy, where tickets are only available on Giving Tuesday itself, or they can sell tickets for weeks in advance and do the drawing on December 1. Either way, using the extra publicity of Giving Tuesday to help promote the raffle can lead to more tickets sold and more funds raised, all without planning and executing a gala or event.

Of course, with Giving Tuesday in such close proximity to Black Friday and Cyber Monday, many potential donors may still be in purchase mode. If you’ve got a list of big supporters that you think may be interested in buying individual trips, we can work with your organization to offer a Mitch-Stuart travel package at a “buy it now” price. It allows the donors to take the guesswork out of how much they’ll have to pay for that weekend trip to the beach or once-in-a-lifetime adventure, while also allowing you to piggyback on the season with a more “traditional” shopping experience.

A Giving Tuesday promotion doesn’t have to end on that specific day, either. If your organization has an upcoming gala or major fundraising event, you can make December 1 the official first day of ticket sales, too, getting an extra signal boost from the pseudo-holiday. And if you’re planning on offering Mitch-Stuart travel packages at that future event, you can also utilize some of our promotional collateral available for each individual trip.

Want to pump up your Giving Tuesday fundraising? Reach out to a Mitch-Stuart travel expert today!