Fundraising Auction Resolutions
January 12, 2016
We’re almost two weeks into 2016. How are those resolutions doing?
According to a Harris Interactive poll from two years ago, one in three people who make a New Year’s resolution has ditched it by the end of January. Whether it’s shedding a few extra pounds, staying within a budget or even stopping smoking, changes made based on the calendar seem to carry less weight for individuals than those made out of true need. However, for your organization, the New Year may be just the time to supercharge a fundraising auction.
We love helping non-profit organizations
raise funds with our gala auction travel packages
, but we also want to make sure that each trip offered fetches the maximum bid possible, while also being easy for both the supporters and the staff. What are some changes you can make to guarantee that 2016 is your most successful fundraising year?
Get mobile. Pew Research says that almost two-thirds of Americans own a smartphone as of the spring of 2015, and that number certainly is not going to decrease. Using a mobile bidding system like our partner, GiveSmart, allows your gala attendees to place bids from their table and, maybe more importantly, pay from their phones, helping to lessen that end-of-evening payment crush at the auction table. It also simplifies your post-auction process by collecting fulfillment and payment information in one place, meaning less paperwork.
Get wide. Yes, most resolutions involve getting more narrow (especially when it comes to waists and guts), but it might be time for your gala auction event to try and reach out to more people. An eye-popping 87 percent of millennials gave to charity in 2013, but for those who are just starting in their chosen career paths, bidding $5,000 on a trip may be impractical. However, by offering a travel package raffle, those same 20- and 30-somethings who may not be able to shell out the big bucks can support your organization while having a chance at winning a once-in-a-lifetime trip.
Get big. On the opposite end of the affordability spectrum, never be afraid of offering the kinds of trips that bring in the biggest bids. Offering at least one “affordable” option is important to get everyone involved, but your biggest donors are willing to buy more than a couple of raffle tickets. Weeklong adventures to Bali, safaris, tickets to the biggest sporting events and award shows … each of these can bring in the type of money that turns a fundraising effort into a major success. Give your supporters a real chance to step up to the plate, and you may be surprised by what they’ll do.