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Little Extras, Big Benefits!

October 12, 2016
It can be easy, in the rush of putting together a fundraising gala, to treat the set-up as a checklist and skim over some of the items therein. Music? Check. Photographer? Check. There are plenty of decisions to make, and not all might create money right now, at this moment. But there’s a lot of goodwill to be mined from what might seem like smaller considerations for a planning committee. And that goodwill can help donors remember your organization, both for future events and for other fundraising drives throughout the year.

We love it when non-profits add a Mitch-Stuart, Inc. fundraising auction travel package to its gala event. They’re designed to grab attention, to make donors sit up in their chairs and start dreaming about vacations to far-away places – and as they do that, they leave an impression on the attendees about the organization hosting the soiree. In addition to your auction lot list, however, there are other ways to try and add that extra-special shine to what could be an overlooked element of your night.

The DJ: There is a skill to disc jockeying that sometimes goes underappreciated; it’s often a good idea to hire one, rather than depending on a computer playlist or, worse, the radio to provide tunes. But if you really want to get people talking, reach out in your community to find a DJ who spins real records. Not only will you know you’ve got someone committed to the craft, but you’ll also add an extra visual element: Records just look better than laptops. Best of all: Many DJs who spin from records do so because they have certain specialties, and so it may be easier to find a disc jockey with expertise in, say, 50s and 60s soul (or the music era of your choice) to fit your theme.

The Photos: We love professional photographers for their skill, their flexibility and, from a business standpoint, their ability to deliver photos that your organization can use as promotional materials in the future. But your attendees will also appreciate the chance to capture their own memories from the evening. And while many have cameras on their cell phone, few will have the ability to make animated GIFs, for example, or paper flip books. Consider hiring an outside vendor to provide a photo booth experience, such as an automated GIF maker (stitching together several photos in quick succession to create a herky-jerky animation) or a flip book printer, to help donors and guests make memories on their own.

The Drinks: A couple of good choices of wine, a local brew or two … or maybe a sponsor? It’s very easy to overlook any sort of alcohol choices, because it’s pretty hard to go wrong with offering adults free drinks. But it’s also a great place for a little extra inspiration. We’re in the middle of a craft cocktail renaissance right now, and there are numerous bartenders in your city that are creating fascinating new drinks. Find a local expert and create your own, themed specialty drink list! It doesn’t have to be long – maybe one for guests who like lighter mixtures, and one a little boozier – but it’s the type of added extra that will get guests talking. And if the drinks are big hits, they might even be reaching out later … to get the recipe!