Staycations: Pro or Con?
November 09, 2016
In an ideal world, we’d all have time. We’d be able to take a leisurely vacation that sends us to a remote part of the world, zipping through flight security, angelic family in tow. The clock on our trip wouldn’t start until we arrived, of course, and we’d get the full amount of pleasure out of our destination without jet lag. And then, refreshed, we’d come back home with a new outlook on life.
This, sadly, is not that world. We’re big proponents of once-in-a-lifetime travel, yes, but we also understand that a multi-flight trip to a land with fewer creature comforts may not fit into everyone’s plans.
And we’re not alone: The “staycation” became a part of the travel lexicon a few years back, when families were looking to take vacations without some of the hassles and costs of major travel. Now, only 35 percent of Americans were planning on traveling more than 50 miles from their homes in 2016, according to AAA.
If you’re organization is based in one of our Destinations of Excellence® locations, could you benefit from offering a “staycation” at one of our partner luxury resorts and hotels? Let’s look at the benefits and the drawbacks.
Less Travel Means Less Stress:
A family with small children may not be interested in anything involving a long flight. An elderly donor may not be able to physically manage a plane ride. A couple may enjoy a quick romantic getaway. And no one, even someone with a passport full of stamps, likes dealing with the airport. Giving your supporters a chance for a luxurious, relaxing experience in their own hometown means getting to avoid long security lines and packing for every possible whim of a fussy toddler.
Get to the Good Stuff:
It can feel sometimes like a weeklong vacation is really only five days, with the first and final being lost to planes, trains and automobiles. But if the travel only involves driving across town, those “travel days” end up being “days by the pool,” “days on the beach” or “days on the wine tour.”
Know Your Home:
In some of our larger destinations, it can be hard for residents to really know everything. New York is different on seemingly every other block, for instance, and Dorothy Parker supposedly once called Los Angeles “72 suburbs in search of a city.” People return from our travel package destinations with new favorite restaurants, music or activities; when your supporters haven’t left town, they can keep going back to and indulging in those new discoveries – after all, those finds are just a short car ride away.
The Fanciest “Spare Bedroom”:
If your donors have family that comes into town over the holidays, then you can help them with their seasonal preparations. Your supporters can give that “staycation” to their kin. It’s a win-win: The travelers get to bask in luxury, while the hosts (your supporters) don’t have to clean out the guestroom.
The “WOW” Factor:
Your auctioneer will have to put some extra elbow grease into convincing your donors of the unique nature of staying in their own town. This is easy to do if the trip package includes a once-in-a-lifetime opportunity (getting a Los Angelino to bid on a package featuring tickets to the ESPYs or the American Music Awards, for instance), but could be more difficult with a simple hotel stay.
With no transportation needed as a part of the package, many of these trips could start from a lower first-bid price, which could translate to a lower winning bid. Again, this is where a professional auctioneer is important; he or she is likely a master in setting a mood and vibe in the room conducive to big money pledges.
To get a donor to buy a raffle ticket is to ask them to gamble, essentially, and if the prize isn’t seen as exceptional, it may be a more difficult ask. The risk-and-reward balance may be different for a staycation than a more traditional, eye-widening choice.
Staycations for Fundraising Auctions: What do you think? Let us know on our Facebook page or on Twitter @MitchStuartInc.