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More Than a Game

February 01, 2017
On Sunday, the New England Patriots and Atlanta Falcons will face off in Super Bowl 51, to a television audience in the nine figures, along with more than 70,000 in-person spectators. The entire week leading up to the game, football will be inescapable, with the NFL Experience fan zone already underway and overwhelming media coverage clogging every outlet. It doesn’t sound like a place for the non-football fan to go.

However, it turns out that the attention of the sports world focused on one city becomes quite a magnet. While the week’s festivities may be leading up to the big game on Sunday, the array of music, food and revelry on offer goes far beyond football.

Mitch-Stuart is proud to offer a trip to the Super Bowl as one of its non-profit fundraising auction trip packages. Our “Winner Takes All at the 2018 Super Bowl” trip includes four days and three nights in Minneapolis for next year’s championship game, and while football will be the focus of the outing (thanks to two tickets to the game), there’s plenty more to do wherever the Super Bowl is taking place.

How do you fill your non-stadium time? How about…

The Parties: Wherever the Super Bowl goes, exclusive soirees usually follow, with celebrities and open bars aplenty. But not every get-together in the lead up to the game is guest-list dependent. This weekend, for instance, the Big Texas Party (with barbecue, local beers and celebrity guest appearances) will draw both the pigskin addict and the food fan, while raising funds for local charities. Between benefit brunches and late-night revelry, it’s possible to attend a party at the Super Bowl morning, noon and night for almost a full week.

The Music: The jocks and the band kids may not have mingled much in high school, but it’s no longer a Super Bowl without a list of major concerts. Musicians from around the world descend on host cities to play for large audiences (and in some cases, large appearance fees paid by brands anxious for the publicity). This weekend, acts like Solange, Leon Bridges and ZZ Top will all play for free at the Discovery Green in Houston. And for those with some contacts and some favors to call in, invite-only shows are a Super Bowl weekend tradition; Taylor Swift will be playing this weekend at the DirecTV party, a celebration that has, in the past, played host to Dave Matthews and Jay Z, among others.

The Food: Super Bowl host cities are almost always hubs of foodie culture. That’s more an accident of location and size than a planned correlation, of course; any event that goes to places like New Orleans on a regular basis has to incorporate local cuisine in some way. But the NFL has made sure to draw culinary influences in from around the country; the yearly Taste of the NFL event brings together more than 40 of the nation’s top chefs, with at least one from each city with an NFL team. It’s a way of letting your tastebuds travel the country, all in one place – and, for one year, without the goopy queso dip at your friend’s Super Bowl party.


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