Stay Fit and Raise Funds
April 19, 2017
For many, travel is the chance to let go, to indulge, to break any sort of diet for a few days and eat and drink like those calories won’t be coming home
. But one of the biggest travel trends of 2017 involves people going the other direction, taking time out of the rat race to go somewhere, re-center themselves, and maybe even come back to “real life” with a new routine or way of dealing with the world.
“Wellness travel,” as the industry has come to call it, is not just a passing fad. At Mitch-Stuart, we’ve been created nonprofit fundraising auction travel packages for more than 20 years, and giving donors a chance to rest, recharge and feel well has always been a top priority. What does that look like in 2017? Here are some of the ideas that make up the trend, and how you can capitalize on them.
For those interested in wellness travel, yoga retreats have become a big draw. Taking place in gorgeous destinations around the world, these gatherings give yogis the chance to both deepen their practice and take in stunning views. But your donors can incorporate yoga into their travels without spending an entire vacation on the mat; a trip to Bali can be timed to attend the BaliSpirit Festival, which involves music, dance, and yoga in almost equal parts.
[For more about travel opportunities for yoga practitioners, click here.]
Of course, trips involving spa routines have long been big sellers at nonprofit fundraising auctions. But the market for men’s spa treatments has been expanding over the past few years, as well. According to industry website eHotelier, many male travelers are coupling spa visits with vigorous workouts or other physically-demanding activities. This makes destinations like Jackson Hole a perfect fit; a supporter can go here, spend all day hiking and climbing through the Grand Teton National Park, then get a sports massage (maybe add in a Arnica sore-muscle salve?) to wind down.
The easiest path to wellness while on the road may be less in what a traveler does and more in what a traveler doesn’t. The “digital detox” is becoming a popular way for vacationers to separate themselves from the day-to-day and remember that life doesn’t happen on a small screen. If you’ve got some donors who could use some time away from the Internet, you might offer a more isolated destination; being surrounded by a city often makes it more difficult to fully disconnect. May we suggest a trip to Costa Rica? The underappreciated gem of Central America has every type of terrain, and the birds, land crabs and sloths (yes, sloths!) your donors may encounter are unlikely to be impressed by a big Twitter follower count. And the best part: At the end of each day, your supporters will get to return to luxury accommodations – digital detoxing doesn’t have to mean roughing it.