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A Different Take on Appealing to Alumni Associations

March 19, 2013
Has your annual donation drive failed to drive donations? Has your donor base “checked out” when it comes to writing checks? Soliciting hard earned dollars from anyone for anything takes a lot of hard work and finesse especially in this economy. Sometimes it’s timing, sometimes it’s the approach, or sometimes it’s a combination. If the end result is low end donations, you might want to consider offering something new to your base.

When you analyze it, even if people care deeply for a cause, if the pitch is “been there, done that,” it may not resonate. So your job as a development director/fundraiser then becomes figuring out a way to excite and energize alumni beyond “Hey we’re your school, please write us a check.”
 
The answer may be as simple as making more money for your association and less work for you. As we have reported in this blog before, people today crave experiences, particularly customized experiences that represent a check-mark on a list of “things I’ve always wanted to do.”
 
Why not offer your alumni risk-free custom-designed travel packages that are in fact a reward for being an alumni? This offer should be presented to your audience as an opportunity for a great vacation that will also result in some funding for your alma mater. It can be viewed as the ultimate win-win!

Specialized travel companies offer exciting creative packages at steep discounts, through a website created especially for the association. There is no cash layout or cold-calling every store in town. The association pockets a percentage from each sale of a trip. Some examples of these extraordinary experiences include sojourns to Sonoma’s wine country including a private tour, a magnificent trip to Paris which features a cooking class at L’Atelier Des Sens or a shopping excusion to New York. There are so many options.

An experienced company will work with you to:
  • Design trips your members would want
  • Come up with creative ways to make the trips available such as raffles; offers on your website etc.
  • Create a “wow” factor for your organization and better yet, the target audience
  • Help you to market the travel program to get the highest possible participation

Travel is such an exciting option for associations and their members and distinctly different. Have you had success working with custom-designed travel packages and your association? We would love to know about your experience!