2014 Crystal Ball: Travel Trends for Fundraisers
December 31, 2013
As you begin planning for your most successful 2014 auctions, raffles and other fundraising events
using travel packages and experiences
, take a look into Mitch-Stuart Inc.’s crystal ball for some travel trends of note.
Whether you’re 20-something or 60-something. Travel preferences are changing and decision-makers need to cater to the differences. Millennials are showing a preference for urban destinations and are more likely to travel in groups. They also demonstrate great interest in seeking out destinations which dovetail with their daily pursuits and preferred activities.
Seniors, who comprise 1.3 billion to 1.6 billion people worldwide, are unstoppable when it comes to travel. Their often vast travel experience coupled with tremendous disposable income also tends to make them the most demanding travelers. Those who cater to this cohort will be wise to choose amenity-rich packages with incredible customer service.
Have you tried “creative tourism?” Creative tourism can be defined as tourism that offers visitors a creative pursuit (including arts, crafts and cookery workshops), with the opportunity to stay in high quality accommodation, and to connect with local people in a distinctive destination. Research indicates that people want more time, space and energy, and a greater sense of wellbeing. They are demonstrating a growing desire to connect with each other and feel more in touch with local communities. You will see this trend reflected in several Mitch-Stuart packages involving cooking lessons and other pursuits within local communities.
Trends in Multi-Generational Travel. The popularity of resorts and destinations catering to the every whim of kids, tweens, parents and grandparents shows no sign of slowing down. The older the boomers get the more family travel we will see, from more African safaris to unusual cruises for the adventurous family.
What is new though is the rise of the PANK! “Professional Aunts, No Kids” – who collectively spend billions lavishing nieces and nephews with meaningful travel experiences and other goodies. Savvy Auntie, a U.S.–based website community for aunts and godmothers, estimates there are 23 million PANKs in the U.S. who spend a whopping $9 billion annually on children.
As far as the economic outlook for travel spending, the U.S. Travel Association is predicting 5.1% growth in travel expenditures. What do you predict?