SOLD! Ten 10 Steps to Your Most Successful Auction Ever
November 05, 2012
Going, going, gone! Paddles up, neck and neck, in exciting competition…nothing thrills quite like the emotion of bidding for something highly desirable. That emotion (and thus the bidding) is heightened when attendees embrace the cause behind the auction. Smart organizations can create a “perfect storm” at fundraising events, guaranteed to make guests feel good about themselves and the cause, resulting in huge gains.
Welcome to the Mitch-Stuart Blog. As the leading provider of no-risk travel packages for charitable fundraising, it is our goal to give you easy-to-use advice and cutting edge point-of-view on topics of interest to your industry. Thus, our first blog post will focus on how following the advice of expert auctioneer, Kathy Kingston, of the renowned Kingston Auction Company
, can ensure your non-profit auction
meets and exceeds its fundraising goal!
Kathy Kingston’s Cardinal Rules for Record Breaking Benefit Auctions
Focus on Fundraising
Show how guests can make a difference. Using compelling video, speakers and other communications, envelop your audience in the cause and how their contribution matters.
Fill Your Audience with the Right People
Audience development is #1. Take the time to research and cultivate lists of likely bidders.
Find the Right Match
Solicit auction items that fit your guests. Know your crowd! Do they respond to rich and varied experiences while traveling or are they more about relaxation? Do the homework.
Add Consignment Auction Items
Complement your donated items and add excitement.
I Can Hear You Now
Invest in a professional sound system. Your guests will respond best when they are made to feel appreciated in all ways, every detail counts.
No BS - No Boring Speeches
Stories not Stats
Success stories inspire generosity – appeal emotionally and it will pay off in the bidding.
Don’t Leave Money in the Room
Ignite giving with a “Fund A Need Special Appeal” where a passionate, involved speaker does the “ask” to build emotional and financial support.
Add profit-making revenue activities to keep those bid cards waving! Make sure your organization procures hot auction items that keep driving excitement and interest – items that fulfill fantasies and dream vacations and experiences.
Invest in a professional
Retain an experienced professional benefit auctioneer who can interest, inspire and influence a restless crowd!
In business and in our blog, we will continue to partner with experts in the field to give your organization and your event all the tools for success, but we want to hear from you too. Please add any of your expert advice in the comments section below.