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Thank You, Auctioneers!

April 05, 2017
Did you know that March 18 was National Corn Dog Day? Or that, in July, you’ll be able to celebrate both National Ice Cream Day (July 16) and National Milk Chocolate Day (July 28)? There seems to be a special day set aside for every interest throughout the year. But we prefer to celebrate for a little longer – and this week is our chance.
 
April 3-8 is National Auctioneers Week, and we’re thrilled to take a minute to celebrate those people who do so much to help our friends in the non-profit world raise funds for so many worthy causes. So consider this our love letter to our gavel-wielding, (sometimes) fast-talking associates.
 
Thank you, auctioneers, for…
 
Organizing gala events to maximize funds raised. Your encyclopedic knowledge of how a well-run event should flow helps take the guesswork out of setting an evening’s agenda for organizers everywhere.
 
Being a wealth of knowledge for non-profits running their first fundraising events. Everyone is a rookie at one point – but with your help, even those putting together their first event can be successful right out of the gate. This helps young, fledgling organizations survive those lean early years.
 
Helping to spread the message of the charities with which you work. The work of the non-profits with which you work comes alive when described from the stage. Putting the charity’s story into your hands guarantees that it will be told in a way that draws supporters in and makes them even more ready to lend their support.
 
Making sure our partner non-profits raise the most money possible with our fundraising auction travel packages. Your ability to read the room and get everyone involved helps keep the atmosphere loose and fun, which encourages those with the ability to give a little more to do so.
 
Helping insure that all of the event attendees leave with a smile on their face. You bring a spark and a joy to your job that can’t help but light up the room. From the winning bidders to those who just watched, you make sure that everyone goes home having enjoyed the auction and the event surrounding it – and in doing so, you leave everyone with a pleasant feeling about the organizing non-profit, too!
 

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Preparing the Auctioneer

January 11, 2017
Auctioneers sell items, right? That seems to be the job description: Stand on stage, maybe talk fast, and sell sell sell, getting the biggest bids possible for your non-profit fundraising auction lots. But to look at a professional auctioneer as someone who only handles running the bidding process of an auction is to miss so many other ways in which this broker can be beneficial.
 
At Mitch-Stuart, we love it when our charities and non-profits get the most money out of our fundraising auction travel packages. It’s why we recommend working with a professional auctioneer; what an organization has to spend to hire someone from the outside, it usually more than makes back. Auctioneers are trained in the art of raising bids and can maximize the value of your items.
 
But it’s not all about high bids for a professional auctioneer. If, along with the gavel, you give your hired pro a few important items before getting started, he or she can focus on what you’re really selling that night: Your mission.
 
First, make sure your auctioneer is fully up-to-speed on the goals of your non-profit. A mission statement can be helpful here, but go a bit beyond, too – answer the who and the what, sure, but also the why. What has made this assemblage of people, this entity, so passionate about its work? Passion is contagious: If your auctioneer shows passion for your mission, it will help persuade donors to support it.
 
Also, donors want to hear where their money is going. Giving your auctioneer some background on the impact of your organization’s work will allow some of those tidbits to come out just as your supporters are thinking about supporting your non-profit with a bigger bid. And while the inclination here may be to write down all of those facts and figures, make sure you also include the context into which those numbers fit. Numbers are great, but the full picture of how those numbers work together to impact the community you serve can help your donors understand why this auction is so important.
 
Finally, give your auctioneer good stories. It’s important to get the facts and figures in there, sure, but it can be just as important to be able to tell the story of someone you’ve helped: A family in need, a first-generation college attendee, a struggling veteran on a holiday made better by a hot meal. Catching the attention of the audience by putting it in the shoes of someone your non-profit is helping can add an emotional side to your “ask,” to go with impact statistical details.
 

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Three Ways to Supercharge Your Fundraising Auction

September 14, 2016
If your organization has been running fundraising auctions at gala events, you might have, by now, fallen into a pattern. You know when the decorations go up, you know who to contact for food, and you even know which emcee or professional auctioneer to call.

But just because a certain idea or decision has become automatic doesnt mean that its the best one for your organization. Its good to reexamine those automatic choices that you may be making for your fundraising auction from time to time, just to make sure that youre earning every dollar possible for your cause.

Need some new ideas? Here are three small ways to maximize fundraising auctions earning potential.

Shake It Up: Its tempting to arrange the items of a gala auction in the same way one would arrange an award show: Opening with the smaller items, and then building to the big money-earners. And it makes sense on an emotional level, to crescendo throughout the event to its climactic end. However, from a pure money-raising standpoint, leaving the biggest items until the end may mean keeping some of your biggest supporters on the sidelines. After all, if a donor has set a budget for their bidding and really wants, say, that gorgeous trip to Bali, he or she could sit out earlier items of interest to save up. And then if that supporter doesnt win the trip, the budget goes home, rather than into a different purchase. Mixing up the order of items a couple of smaller ones, then one of the big-money lots, then back to a couple of smaller ones makes it more likely that your biggest monetary supporters will walk away with something.

Dream BIG: If you want to raise big funds from an auction, you have to ask for big funds. Sure, youll have a certain number of donors willing to overpay for a basket of goods from local artisans (and putting that basket together will help strengthen ties to your community, as well), but you cant get what you dont request. So, upgrade that trip: Offer the weeklong European sojourn alongside the weekend in Las Vegas (with our consignment travel packages, you dont have to pay for them unless they sell, anyway). Give your donors the chance to step up to the plate; you may be surprised by what happens.

Something for Everyone: On the other end of the spectrum, though, there will be some donors who cant pay for the luxury travel, the expensive memorabilia, or even the local artist gift basket. Maybe they just believe in your cause so much, they wanted to support it in person, on its biggest night. Not only do you want to make sure that they have a great time, but you also want to give them the chance to participate in the gala fundraising. Thats where a good raffle can come into play. Giving people the option of trying to win a big prize via a small donation and a drawing keeps smaller donors engaged throughout the evening as a participant, not just an observer. Its one easy way to make sure everyone in the room is excited while still generating revenue for your non-profit.


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Do You REALLY Make Money from the Highest Bidder?

March 07, 2016
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, auctioneer and SocialSmarts founder Corinne Gregory tells us how activity, not deep pockets, drives auction fundraising. Enjoy!)

If youve ever been to an auction and Im assuming since you are reading this, you are already a veteran of at least one event -- you are aware that the high bidder is the one the auctioneer sells the item to when the bidding has concluded.  So, its natural to believe that the high bidder is the one who is making the money for the charity during a Live or Silent Auction.

Well, folks, let me be the one to break it to you: It isnt true! Yet so many charities covet the high bidders because they truly believe that these individuals are going to make more for the cause. Even most auctioneers will work particularly hard on getting to the high bidder because they feel this is where their energies should be focused. And that may be costing you money and not making you more as you would expect.

First of all, there is a common misconception that, in order to make more money at your event, you need to invite more people with high net-worth. While it would seem to make sense that people with more money will be prime targets to spend more and be your high bidders, frequently the opposite is true. When people have ample discretionary income, they tend to buy things that they want as it comes along. They arent going to wait around and save up just to buy at your auction. Thats not to say that these individuals arent generous or wont contribute to your auctions bottom line, but they arent going to be the ones generating the most bid activity.

So then, if the people at the top of your buying pyramid arent going to be the ones generating the most bids, who is going to help you make more money? The answer is simple, really: everyone else.  Activity is where the money is.

Why is activity so important? Well, although we do collect money from the high bidder, each time someone puts their bid number down on a Silent Auction form or raises their Bid Card during the Live Auction they are raising more money for the charity. The second, third and fourth high bidders are helping raise the price of that item. Ultimately, the high bidder is the one who is determined to hang in there and out-bid the competition. So, as I like to say to my auction audience, Its the job of the second, third and fourth high bidders to make sure that the winner pays appropriately!

So, if we are making money from any and all bidders that participate, its crucial to have audience engagement. We want them all to bid -- more bid cards in the air means the revenue to the charity increases. That means, as an auctioneer, I need to be courting the second and third high bidders, giving them permission to stay in the game, and not just focusing on one or two potential high bidders. In fact, I coach my audience, letting them know they can play along all they want -- be my second and third high bidders all night long. But, if they dont actually want the item, they should pull their cards down before I say Sold!

So, remember, while we do ultimately collect the money from the high bidder, we make money from every guest that places a higher bid on a Silent Auction form or raises their bid card during the Live Auction. Its important to keep your entire audience engaged and interacting because, even if they dont win, their participation ensures that the charity does.

(Big thanks to Corinne Gregory for sharing her insights with us this week! For more information about her, go to auctionhelp.com and corinnegregory.com.)
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Fundraising Auction Resolutions

January 12, 2016
Were almost two weeks into 2016. How are those resolutions doing?

According to a Harris Interactive poll from two years ago, one in three people who make a New Years resolution has ditched it by the end of January. Whether its shedding a few extra pounds, staying within a budget or even stopping smoking, changes made based on the calendar seem to carry less weight for individuals than those made out of true need. However, for your organization, the New Year may be just the time to supercharge a fundraising auction.

We love helping non-profit organizations raise funds with our gala auction travel packages, but we also want to make sure that each trip offered fetches the maximum bid possible, while also being easy for both the supporters and the staff. What are some changes you can make to guarantee that 2016 is your most successful fundraising year?

  • Get mobile. Pew Research says that almost two-thirds of Americans own a smartphone as of the spring of 2015, and that number certainly is not going to decrease. Using a mobile bidding system like our partner, GiveSmart, allows your gala attendees to place bids from their table and, maybe more importantly, pay from their phones, helping to lessen that end-of-evening payment crush at the auction table. It also simplifies your post-auction process by collecting fulfillment and payment information in one place, meaning less paperwork.
  • Get wide. Yes, most resolutions involve getting more narrow (especially when it comes to waists and guts), but it might be time for your gala auction event to try and reach out to more people. An eye-popping 87 percent of millennials gave to charity in 2013, but for those who are just starting in their chosen career paths, bidding $5,000 on a trip may be impractical. However, by offering a travel package raffle, those same 20- and 30-somethings who may not be able to shell out the big bucks can support your organization while having a chance at winning a once-in-a-lifetime trip.
  • Get big. On the opposite end of the affordability spectrum, never be afraid of offering the kinds of trips that bring in the biggest bids. Offering at least one affordable option is important to get everyone involved, but your biggest donors are willing to buy more than a couple of raffle tickets. Weeklong adventures to Bali, safaris, tickets to the biggest sporting events and award shows each of these can bring in the type of money that turns a fundraising effort into a major success. Give your supporters a real chance to step up to the plate, and you may be surprised by what theyll do.


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Dont Skimp!

September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?

Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, its important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.

If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.

Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether its a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.

After a gala, theres still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.


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Fall-Infused Galas

September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.

Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas a few weeks back. But were also always here to help incorporate new ideas into your fundraising auctions and galas, whether its cuisine pairings or recycling themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.

Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesnt need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.

One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice infused drinks. And while that name is a misnomer 2015 is the first time that Starbucks Pumpkin Spice Latte will include any actual pumpkin theres no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.

Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.


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Dont Forget the Where

July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?

Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organizations vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:

Can my donors get there? If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If youre throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.

What facilities are available? Dont let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.

Is it hot? The wow factor extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A citys newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.

Is it on theme? If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale casino night in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.

Can we stay here long term? Weve talked before about making gala planning earlier by repeating a partys most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.

Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.


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Guest Post: On Consignment

February 18, 2015
(From Mitch-Stuart, Inc.: Word is spreading about the advantages of auctioning consignment items at charity galas! Our friends at Scott Robertson Auctioneers recently wrote a blog post on the topic, and we love their enthusiasm for getting the best possible travel packages for non-profit fundraising auctions into the hands of bidders. That post appears below, with their permission.)

Seemingly every day I receive a message from a client asking How do we secure great items for our fundraising auction? Does this question sound familiar to you and your committee? You are not alone in this quest to find high profit items that will excite your guests and get them to bid.

Experience has taught me that in order to have a successful fundraising auction you need the following four components in place.
  1. The right people in the seats. These guests must believe in your cause, have the financial resources to support the cause, and the desire to help.
  2. Great items for the attendees to purchase. Everyone is strategic in their bidding and will not bid on items they dont intend to use. Pre-event promotion is always a good idea so attendees arrive ready to bid on items that excite them.
  3. A great ambassador like a fundraising auctioneer. He or she will be the glue that holds the other components together and motivates the audience.
  4. A cause that people can easily support. Those donating their money at a fundraising event want to make sure their donation will make an impact on the lives of others.
If you have three of the four components in place then great, youre almost there. But the component Ive seen left out most often is #2 great items. If the right people are there, the right auctioneer is there and the cause is right, but the items are wrong, a charity will leave so much money on the table because they werent strategic in their item procurement.

I hear from many charities throughout the year. They tell me they would love to have better live auction items but dont have the resources. I totally understand. In fact, getting the right items for a live auction is more challenging than ever for some.

One possible solution for these charities may be and I stress may be consignment companies, great businesses that are totally focused on putting together trips and experiences that make unique and wonderful top-shelf items.

These companies purchase items at volume wholesale prices, mark them up a little, and then provide the item or package to not-for-profit organizations at no initial cost. The charity only pays for the item after it is auctioned and sold at the charitys gala. Rest assured a good fundraising auctioneer never sells an item below the cost of the package.

Another advantage of using consignment is that the packages can be sold multiple to times to several bidders, a donated item typically can only be sold once.

When the auction is over the charity contacts the consignment company, informs them which item was purchased, provides them with the funds and then gives them the contact information of the person who won the item.

The consignment company will act as the concierge and contact the bidder directly and work with them all the way until the bidder utilizes the trip. Typically quality consignment companies can be flexible, if needed, to modify the trip to meet the needs of the buyer (its important the consignment company acts as the concierge so the buyer receives the personal service they deserve and the charity can focus on other matters).

Another great point about these companies is that they often under promise and over deliver and that will make the winning bidder feel even better about the item they purchased. Thats pretty rare in todays world.

I do have one caution. There are a lot of consignment companies out there. Do not go with one you just found on the Internet or the cheapest. You need to use a company that has an outstanding reputation and a great track record for delivering what it promises.

I hope this helps those charities looking for unique items and experiences their guests will truly love to bid on. Sure, there is a cost involved. But even with the cost big dividends await.

(We want to thank our friends at Scott Robertson Auctioneers for the great summary of why non-profits should work with consignment sellers to help give their auctions that wow factor. If youre ready to send a donor on an once-in-a-lifetime adventure, reach out to a Mitch-Stuart, Inc. travel expert today!)

Scott Robertson Auctioneers
srauctioneers@gmail.com
239-246-2139


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What is Consignment?

May 21, 2013
Google consignment and you will find the definition is a trading arrangement in which a seller sends goods to a buyer or reseller who pays the seller only as and when the goods are sold."

And today, consignment is hot!

The market for consignment has blossomed thanks to value-conscious consumers and recent research that states that the overall category sees revenues of over $13 billion. While anything can be sold on consignment, people generally think of designer goods such as clothes, bags and shoes. Another faction covets art, sporting goods and musical instruments.

The truly savvy though, know that incredible experiences can be purchased on consignment to benefit charitable organizations and incent employees. We are talking about the exciting, no-risk travel packages we create and offer to clients who use them in a variety of ways. Who are the winners here? Everyone involved!

Charitable organizations who work with our company know that they are taking no risks when offering exciting, eclectic travel packages for sale at their auctions. Now they can offer greater, more exotic packages, appealing to a larger audience than they might be able to otherwise obtain. No purchases are made until the packages are sold. And in the unlikely event that an offering doesnt sell, there is no obligation to pay for the package. It is actually far more common that more than one package will sell, raising even more money for the cause.

Auction attendees benefit from the array of vacation packages and once-in-a-lifetime experiences (Fighter Pilot for a Day, Shop 'Til You Drop!) that we supply and can modify for the purchaser. Our unlimited supply of inventory means we can add packages to an event on the spot.

Employers and their employees benefit from consignment travel packages as well. For the employer, they can offer a unique, sometimes "one-of-a-kind" travel incentive travel package to a worthy employee, often providing more value than the actual cost. Additionally, the employer doesn't have to pay for the package until the employee earns or selects it. For the employee, it's a winning proposition as well. He or she knows they are receiving something special of great value. It's the proverbial "win-win" for everyone!!

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A Fundraising Success Story

January 22, 2013
Open Avenues empowers people with disabilities, age 16 and over, to reach their full potential. They offer job training and a life skills program to help these adults become self-sufficient.
This organization, with the help of Allison McElroy, Foundation Director, would like to share some of their secrets to fundraising success.
Open Avenues has worked with Mitch-Stuart Inc. for the past six years on their Spring Fling event. Prior to partnering with Mitch-Stuart, Open Avenues relied mainly on local merchants to donate auction items. Since working with Mitch-Stuart, this reliance on local merchants (and the inherent donor burnout) has disappeared producing more successful and lucrative auction events.
Deluxe vacation packages provided by Mitch-Stuart are the most popular items at our auction, says McElroy. The Mitch Stuart model works so well for us since we dont have to pay for anything that is not sold.
She goes on to say that the company helps her plan each year by recommending hot and popular destinations. McElroy then reviews what her audience has selected in the past and what she knows about their likes and dislikes to create a potent and popular mix of experiences.
The best news? Open Avenues credits the addition of Mitch-Stuart trips with a consistent increase in donations year over year.
Want to emulate Open Avenues auction success? McElroy offers some tips:
  • Tap fundraiser guests who have taken a particular trip to act as roaming ambassadors, or PR people to talk about their positive experiences and help influence others to bid on them.
  • Creatively package trips at live auction McElroy offered a Bros on the Go trip using Mitch-Stuarts attractive offer of tickets to any major pro sporting event. By combining two of these trips, the organization made a great way for four friends to go. She then followed that up with a Girls Weekend version as well, packaging two trips to New York City for an expansive girlfriend weekend.
  • Tantalize your guests in advance with sneak peeks at the Mitch-Stuart catalogue to whet appetites and get people pre-planning what they want to bid on.
  • Keep up with your audiences changing taste, adjust which packages you offer accordingly.
  • Time your event previews and vacation package sneak peeks to when people receive tax refunds or bonuses to help them fantasize about how they might spend such funds.
May this advice help you with your next auction!

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10 Deadly Sins of Benefit Auctions

January 08, 2013
Part II
How To Wreck Your Charity Auction Fundraiser
By Kathy Kingston, CAI, BAS

Welcome to the second half of Kathy Kingstons expert advice for your next auction fundraiser.

6. End with Your Live Auction
This costly mistake will kill your bottom line. Do NOT wait until after dinner or after entertainment to raise money. Why? Its too late and by that time many of your guests are tired, inattentive or worst yet gone. You cannot raise money when your supporters are driving home in their car! It is imperative to strategically schedule your Live Auction and Fund a Need Appeal EARLY in the event when your guests are attentive, awake and ready to bid. You will maximize fundraising when you position your Live Auction and Fund a Need Appeal before or during dinner. Save awards and entertainment for your grand finale.

7. Ignore Inviting the Right Guests
This fundraising folly has two dire consequences: failure to optimize giving during the auction and loss of future philanthropic support. First, fill your venue with guests who have the capacity to bid and give generously at your auction beyond just buying a ticket to your gala. Second, position your charity auction as a cultivation and relationship building opportunity so that you can turn bidders into long term donors. With this ideal approach you can follow up with your generous bidders and invite them to become more deeply involved in your organization. Remember the first rule of fundraising: People give to people not causes.

8. Stay in the Dark

This often overlooked blunder can easily be prevented. Dim dinner style lighting will lose thousands of dollars and put your beloved supporters to sleep. Illuminate your silent auction brightly. Turn up house lights up fully during the Live Auction and Fund a Need Appeal; light the stars of your event your guests. Never spotlight your auctioneer its impossible to see bidders. Brighten up your venue and your fundraising results will shine.

9. Keep It Noisy
Nothing spells fundraising auction disaster more than an audience that does not pay attention and where no one can hear the auctioneer or your success stories. Benefit Auctions require a unique sound system that is different from any other event. Never use the built-in house sound and avoid the bands sound system because neither is adequate for your auctioneer to raise more money. Invest in a professional sound company and use powered speakers on stands that surround your audience. A professional sound system will pay for itself many times over and improve your guests experience so you can maximize your fundraising!

10. Dont Have Any Fun
People spend more money when they are enjoying themselves. Did you know that the #1 reason people attend an auction is to have fun? (MORPACE 2008) Infuse your benefit auction with interactive income activities that rain money such as Heads and Tails, Premium Dessert Frenzy, Sign Up Party Boards, Super Silent Auctions, Centerpiece Auctions, Gift Card Sweep, Auction Chicken, Wild Card Auctions, Pot of Gold and much more! Propel your profit and add fun ideas to get those bid cards waving!

Kathy Kingston 2013  All rights reserved.
www.kingstonauction.com  603-926-1919
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10 Deadly Sins of Benefit Auctions

January 03, 2013
(Part I)
How To Wreck Your Charity Auction Fundraiser

By Kathy Kingston, CAI, BAS

This week guest blogger and auctioneer extraordinaire Kathy Kingston brings us Part I of a two-part post featuring mustDONTs for successful auction fundraisers. Read on and stay tuned for Part II next week.

1. Leave Money in the Room
THE most expensive mistake you can make is using a volunteer amateur auctioneer. Why risk it? Retaining an experienced professional fundraising auctioneer can increase your net auction profits from 20% to over 300% immediately. Uniquely experienced and dedicated to maximizing fundraising, a professional benefit auctioneer does not cost it pays!

2. Dont Ask for Funds
Its financial suicide is avoid a Fund a Need Special Appeal. Lets face it, not everyone wants or needs a live or silent auction item. Create this opportunity for everyone to contribute to your great cause at a level that is meaningful to them. Ignite generosity with a well conducted, inspiring Fund A Need that that can literally double your live auction profits in just 10 minutes!

3. Offer Too Many Auction Items That No One Wants
This catastrophic calamity will insure that you lose thousands of dollars. First, be sure to match your auction items to the unique profile of what your auction guests really want. Second, less is more. Reduce the number of auction items and focus on fewer unique items that produce bigger results. Make sure your organization procures hot auction items that keep driving excitement and interest items that fulfill fantasies and dream vacations and experiences that are unique to your supporters. And remember to consider adding consignment items to complement your donated items to add excitement and dollars.

4. Plan a Party and Forget Fundraising
An epic error is to plan your auction fundraiser like its your social soiree, business function or even worst a wedding. Focus first on fundraising not your centerpieces, entertainment nor the color of tablecloths all which raise zero dollars. Remember, your charity auction is often one of your biggest fundraisers of the year. You simply cannot afford to lose precious dollars or support in this new economy. Strategically design your benefit auction to emphasize your unique mission and how your donors can make a difference. Proudly promote your cause and emphasize that the reason Why We Are Here is to raise funds so that your guests can change lives and improve your community.

5. Bore Your Audience
The quickest way to lose money and momentum at your benefit auction is to sedate your guests with a string of talking-head long speeches. Just say No BS. (No Boring Speeches!) Insist on a few well placed brief inspiring remarks that emphasize first person testimonials and your success stories. Capture the hearts and wallets of your guests and showcase your cause and your transformational results.

Kathy Kingston 2013  All rights reserved.
www.kingstonauction.com  603-926-1919

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SOLD! Ten 10 Steps to Your Most Successful Auction Ever

November 05, 2012
Going, going, gone! Paddles up, neck and neck, in exciting competitionnothing thrills quite like the emotion of bidding for something highly desirable. That emotion (and thus the bidding) is heightened when attendees embrace the cause behind the auction. Smart organizations can create a perfect storm at fundraising events, guaranteed to make guests feel good about themselves and the cause, resulting in huge gains.

Welcome to the Mitch-Stuart Blog. As the leading provider of no-risk travel packages for charitable fundraising, it is our goal to give you easy-to-use advice and cutting edge point-of-view on topics of interest to your industry. Thus, our first blog post will focus on how following the advice of expert auctioneer, Kathy Kingston, of the renowned Kingston Auction Company, can ensure your non-profit auction meets and exceeds its fundraising goal!

Kathy Kingstons Cardinal Rules for Record Breaking Benefit Auctions
  1. Focus on Fundraising
    Show how guests can make a difference. Using compelling video, speakers and other communications, envelop your audience in the cause and how their contribution matters.
  2. Fill Your Audience with the Right People
    Audience development is #1. Take the time to research and cultivate lists of likely bidders.
  3. Find the Right Match
    Solicit auction items that fit your guests. Know your crowd! Do they respond to rich and varied experiences while traveling or are they more about relaxation? Do the homework.
  4. Add Consignment Auction Items
    Complement your donated items and add excitement.
  5. I Can Hear You Now
    Invest in a professional sound system. Your guests will respond best when they are made to feel appreciated in all ways, every detail counts.
  6. No BS - No Boring Speeches
    Enough said.
  7. Stories not Stats
    Success stories inspire generosity appeal emotionally and it will pay off in the bidding.
  8. Dont Leave Money in the Room
    Ignite giving with a Fund A Need Special Appeal where a passionate, involved speaker does the ask to build emotional and financial support.
  9. Add Fun!
    Add profit-making revenue activities to keep those bid cards waving! Make sure your organization procures hot auction items that keep driving excitement and interest items that fulfill fantasies and dream vacations and experiences.
  10. Invest in a professional
    Retain an experienced professional benefit auctioneer who can interest, inspire and influence a restless crowd!
    In business and in our blog, we will continue to partner with experts in the field to give your organization and your event all the tools for success, but we want to hear from you too. Please add any of your expert advice in the comments section below.

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