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Thank You, Auctioneers!

April 05, 2017
Did you know that March 18 was National Corn Dog Day? Or that, in July, you’ll be able to celebrate both National Ice Cream Day (July 16) and National Milk Chocolate Day (July 28)? There seems to be a special day set aside for every interest throughout the year. But we prefer to celebrate for a little longer – and this week is our chance.
 
April 3-8 is National Auctioneers Week, and we’re thrilled to take a minute to celebrate those people who do so much to help our friends in the non-profit world raise funds for so many worthy causes. So consider this our love letter to our gavel-wielding, (sometimes) fast-talking associates.
 
Thank you, auctioneers, for…
 
Organizing gala events to maximize funds raised. Your encyclopedic knowledge of how a well-run event should flow helps take the guesswork out of setting an evening’s agenda for organizers everywhere.
 
Being a wealth of knowledge for non-profits running their first fundraising events. Everyone is a rookie at one point – but with your help, even those putting together their first event can be successful right out of the gate. This helps young, fledgling organizations survive those lean early years.
 
Helping to spread the message of the charities with which you work. The work of the non-profits with which you work comes alive when described from the stage. Putting the charity’s story into your hands guarantees that it will be told in a way that draws supporters in and makes them even more ready to lend their support.
 
Making sure our partner non-profits raise the most money possible with our fundraising auction travel packages. Your ability to read the room and get everyone involved helps keep the atmosphere loose and fun, which encourages those with the ability to give a little more to do so.
 
Helping insure that all of the event attendees leave with a smile on their face. You bring a spark and a joy to your job that can’t help but light up the room. From the winning bidders to those who just watched, you make sure that everyone goes home having enjoyed the auction and the event surrounding it – and in doing so, you leave everyone with a pleasant feeling about the organizing non-profit, too!
 

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Preparing the Auctioneer

January 11, 2017
Auctioneers sell items, right? That seems to be the job description: Stand on stage, maybe talk fast, and sell sell sell, getting the biggest bids possible for your non-profit fundraising auction lots. But to look at a professional auctioneer as someone who only handles running the bidding process of an auction is to miss so many other ways in which this broker can be beneficial.
 
At Mitch-Stuart, we love it when our charities and non-profits get the most money out of our fundraising auction travel packages. It’s why we recommend working with a professional auctioneer; what an organization has to spend to hire someone from the outside, it usually more than makes back. Auctioneers are trained in the art of raising bids and can maximize the value of your items.
 
But it’s not all about high bids for a professional auctioneer. If, along with the gavel, you give your hired pro a few important items before getting started, he or she can focus on what you’re really selling that night: Your mission.
 
First, make sure your auctioneer is fully up-to-speed on the goals of your non-profit. A mission statement can be helpful here, but go a bit beyond, too – answer the who and the what, sure, but also the why. What has made this assemblage of people, this entity, so passionate about its work? Passion is contagious: If your auctioneer shows passion for your mission, it will help persuade donors to support it.
 
Also, donors want to hear where their money is going. Giving your auctioneer some background on the impact of your organization’s work will allow some of those tidbits to come out just as your supporters are thinking about supporting your non-profit with a bigger bid. And while the inclination here may be to write down all of those facts and figures, make sure you also include the context into which those numbers fit. Numbers are great, but the full picture of how those numbers work together to impact the community you serve can help your donors understand why this auction is so important.
 
Finally, give your auctioneer good stories. It’s important to get the facts and figures in there, sure, but it can be just as important to be able to tell the story of someone you’ve helped: A family in need, a first-generation college attendee, a struggling veteran on a holiday made better by a hot meal. Catching the attention of the audience by putting it in the shoes of someone your non-profit is helping can add an emotional side to your “ask,” to go with impact statistical details.
 

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Let Your Donors Surprise You!

December 14, 2016
If asking for donations is tough, asking for big donations can be terrifying. But if you’re not asking for more money, you won’t get it.

One of the most common worries we hear from auction planners is that they’re not sure that their donors can afford one of our non-profit fundraising auction travel packages. But as our Senior Vice President Michael Upp and auctioneer Kathy Kingston recently detailed on their “Mythbusters” teleseminar, that line of thinking may leave your organization with a smaller haul from a gala event.

It may be true, for instance, that some of your donors will not be able to afford a big-ticket auction item. Whether it’s a younger supporter or one who gives more to your organization by volunteering, not everyone will have the same resources at their disposal. But to focus on your average donor when planning an auction can severely limit the amount of money you raise. After all, it doesn’t take a room full of bidders to win a trip – just a couple of them with generous, open wallets. If only one person will win the item in question, then focusing on the biggest donors makes sense.

In addition, spending is not always done with the logical side of the brain. There’s a cliché in the sales world, “people buy on emotion and justify with logic,” and that may be even truer when it comes to giving to a cause for which they are passionate. According to Harvard Business School’s Gerald Zaltman, an astounding 95 percent of purchase decisions are made unconsciously. So even if your donors may not think that they’re looking to spend a lot of money at your gala, they may *feel* like it’s a good idea – and that can be a big motivator.

Finally, to worry about your donors not having the money to bid on big-ticket items is to worry about something unknowable. It could be, for instance, that a supporter who rarely gives more than a few dollars at a time has been saving up for a once-in-a-lifetime trip. Or maybe a bidder just got a big raise at work and is looking to use it on a major vacation. In order for your donors to surprise you with their generosity, you have to give them the opportunity.

According to a 2012 fundraising study, 44 percent of donors say they could have afforded a bigger contribution to their favorite causes. By offering more expensive auction items, you give those supporters a chance to help more.


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The Gift of Travel

November 30, 2016
Making a list, checking it twice: For many, the most stressful aspect of the holiday season is gift-giving. Just finding the right gift for each recipient is hard enough; throw in negotiating mall parking lots and waiting for deliveries, and there’s a lot to add to the season’s already-full plate.

We like to help non-profits make their fundraising auctions easy, by offering travel packages on a consignment basis to take some of the guesswork out of galas. But while we’re helping you plan your fundraiser, you can help your supporters by giving them the chance to cross off one name from their shopping lists. Our travel packages make great gifts, and you can make shopping easy on your donors in one of these ways.

There are few presents for which the gift-giver does not know the cost. There aren’t auctions in department store aisles, after all. But your donors can know exactly how much that special travel package will cost if your organization offers them at a “buy-it-now” price. Setting one price for a trip allows your supporters to make their own shopping list for your gala event, while also allowing you to sell more than one package. It adds an element of certainty, allowing your buyers to make sure that they’re not busting their holiday item on one gift.

When some of your donors wake up on Christmas morning, there may be a lottery ticket or two stuffed into a stocking, hanging on the mantle. A tradition in some families, the fun of receiving a “scratcher” for the holiday is the anticipation, the possibility, even the daydreaming of winning the big prize. If your supporters are used to adding a little gambling to their holiday season, why not set up a raffle? Instead of waking up with an infinitesimal chance at winning a big prize, your donors can wake to a much better chance of heading out on a once-in-a-lifetime trip – a chance that has directly helped your non-profit.

Finally, if you want to attract the gift-giving supporter to your fundraising auction, think about auctioning off a travel package that includes a special event. Whether it’s a pair of tickets to the Super Bowl for your sports fans or a night at a star-studded awards show for the celebrity-obsessed, “traveling with a ticket” makes for a great gift, appealing both to a personal interest and the desire to travel. Best of all, several of these “tickets,” like the awards shows, aren’t available to the general public, guaranteeing that your auction-winning supporter’s gift will get the biggest reaction.


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Little Extras, Big Benefits!

October 12, 2016
It can be easy, in the rush of putting together a fundraising gala, to treat the set-up as a checklist and skim over some of the items therein. Music? Check. Photographer? Check. There are plenty of decisions to make, and not all might create money right now, at this moment. But theres a lot of goodwill to be mined from what might seem like smaller considerations for a planning committee. And that goodwill can help donors remember your organization, both for future events and for other fundraising drives throughout the year.

We love it when non-profits add a Mitch-Stuart, Inc. fundraising auction travel package to its gala event. Theyre designed to grab attention, to make donors sit up in their chairs and start dreaming about vacations to far-away places and as they do that, they leave an impression on the attendees about the organization hosting the soiree. In addition to your auction lot list, however, there are other ways to try and add that extra-special shine to what could be an overlooked element of your night.

The DJ: There is a skill to disc jockeying that sometimes goes underappreciated; its often a good idea to hire one, rather than depending on a computer playlist or, worse, the radio to provide tunes. But if you really want to get people talking, reach out in your community to find a DJ who spins real records. Not only will you know youve got someone committed to the craft, but youll also add an extra visual element: Records just look better than laptops. Best of all: Many DJs who spin from records do so because they have certain specialties, and so it may be easier to find a disc jockey with expertise in, say, 50s and 60s soul (or the music era of your choice) to fit your theme.

The Photos: We love professional photographers for their skill, their flexibility and, from a business standpoint, their ability to deliver photos that your organization can use as promotional materials in the future. But your attendees will also appreciate the chance to capture their own memories from the evening. And while many have cameras on their cell phone, few will have the ability to make animated GIFs, for example, or paper flip books. Consider hiring an outside vendor to provide a photo booth experience, such as an automated GIF maker (stitching together several photos in quick succession to create a herky-jerky animation) or a flip book printer, to help donors and guests make memories on their own.

The Drinks: A couple of good choices of wine, a local brew or two or maybe a sponsor? Its very easy to overlook any sort of alcohol choices, because its pretty hard to go wrong with offering adults free drinks. But its also a great place for a little extra inspiration. Were in the middle of a craft cocktail renaissance right now, and there are numerous bartenders in your city that are creating fascinating new drinks. Find a local expert and create your own, themed specialty drink list! It doesnt have to be long maybe one for guests who like lighter mixtures, and one a little boozier but its the type of added extra that will get guests talking. And if the drinks are big hits, they might even be reaching out later to get the recipe!


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Three Ways to Supercharge Your Fundraising Auction

September 14, 2016
If your organization has been running fundraising auctions at gala events, you might have, by now, fallen into a pattern. You know when the decorations go up, you know who to contact for food, and you even know which emcee or professional auctioneer to call.

But just because a certain idea or decision has become automatic doesnt mean that its the best one for your organization. Its good to reexamine those automatic choices that you may be making for your fundraising auction from time to time, just to make sure that youre earning every dollar possible for your cause.

Need some new ideas? Here are three small ways to maximize fundraising auctions earning potential.

Shake It Up: Its tempting to arrange the items of a gala auction in the same way one would arrange an award show: Opening with the smaller items, and then building to the big money-earners. And it makes sense on an emotional level, to crescendo throughout the event to its climactic end. However, from a pure money-raising standpoint, leaving the biggest items until the end may mean keeping some of your biggest supporters on the sidelines. After all, if a donor has set a budget for their bidding and really wants, say, that gorgeous trip to Bali, he or she could sit out earlier items of interest to save up. And then if that supporter doesnt win the trip, the budget goes home, rather than into a different purchase. Mixing up the order of items a couple of smaller ones, then one of the big-money lots, then back to a couple of smaller ones makes it more likely that your biggest monetary supporters will walk away with something.

Dream BIG: If you want to raise big funds from an auction, you have to ask for big funds. Sure, youll have a certain number of donors willing to overpay for a basket of goods from local artisans (and putting that basket together will help strengthen ties to your community, as well), but you cant get what you dont request. So, upgrade that trip: Offer the weeklong European sojourn alongside the weekend in Las Vegas (with our consignment travel packages, you dont have to pay for them unless they sell, anyway). Give your donors the chance to step up to the plate; you may be surprised by what happens.

Something for Everyone: On the other end of the spectrum, though, there will be some donors who cant pay for the luxury travel, the expensive memorabilia, or even the local artist gift basket. Maybe they just believe in your cause so much, they wanted to support it in person, on its biggest night. Not only do you want to make sure that they have a great time, but you also want to give them the chance to participate in the gala fundraising. Thats where a good raffle can come into play. Giving people the option of trying to win a big prize via a small donation and a drawing keeps smaller donors engaged throughout the evening as a participant, not just an observer. Its one easy way to make sure everyone in the room is excited while still generating revenue for your non-profit.


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Raising Funds Under the Stars

June 22, 2016
Take a look around everyone is outside. Coworkers are taking their lunch breaks at that park across the street. Evenings are spent at baseball games. Vacations involve beaches, camping or long hikes. This is the season for al fresco everything.

So why keep your gala indoors?

Mitch-Stuart, Inc. loves helping non-profits raise money with our fundraising auction travel packages theyre the perfect addition of wow! to any gala program. But we *really* love it when we get to help charities pair the perfect auction destination with an amazing outdoor event. And while pulling off a successful outdoor fundraising gala is not easy, a bit of foresight and planning can create memories for your supporters that will make sure they always think of you and your cause fondly.

Where does your event committee need to focus its energy when planning an outdoor event? Start with these three areas:

Theme: If youre going to go through the trouble of moving an event outside, make it count! Whether centered around a menu item (barbecues, crawfish boils, etc.) or a larger, atmosphere-based idea (with a title like Enchanted Forest or Beach Bonfire), this is the chance to create a night to remember by piggybacking on the beauty of nature. Have fun with it, and dont be afraid to push a little past your normal boundaries; its likely that your supporters will be a little more forgiving about small problems if youre trying something daring and fun.

Logistics: Everything from picking the right location to having enough flat surfaces and tables becomes magnified at an outdoor gala. As an example when inside, you can just look for an extra power outlet, but if you havent run adequate juice to run both the DJ equipment and the temporary lighting, for instance, theres little that can be done on the fly. It might be a good idea to run something approximating a dry run of the event a week prior with as much of the equipment as possible (no need to add rental days for anything gear coming from outside of the organization, however). And before locking into a space for the event, make sure you visit it during the time of day which youll be holding the gala, to check for things like bug population.

Food: The cuisine you serve outdoors is often a function of the seating you have available. If youve got formal tables set up, it may still be easy to present delicate meals requiring all utensils. But if your outdoor space is a little less formal standing pub tables, for instance finger food might be the way to go. Just stock up on wat napkins, in order to avoid long lines at whatever running water is available. Its also important in an outdoor space to think about the distance from the kitchen to the gathering. Is food going to be prepared off site? Will it stay warm as its being brought to the party? And whos going to bring it all? The meal is the most tangible item for which a guest is paying with their ticket get it right, and few are going home unhappy.

Got any other suggestions for pulling off an outdoor gala? Let us know on social media: Like us on Facebook and follow us on Twitter for more tips and travel inspiration.


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Do You REALLY Make Money from the Highest Bidder?

March 07, 2016
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, auctioneer and SocialSmarts founder Corinne Gregory tells us how activity, not deep pockets, drives auction fundraising. Enjoy!)

If youve ever been to an auction and Im assuming since you are reading this, you are already a veteran of at least one event -- you are aware that the high bidder is the one the auctioneer sells the item to when the bidding has concluded.  So, its natural to believe that the high bidder is the one who is making the money for the charity during a Live or Silent Auction.

Well, folks, let me be the one to break it to you: It isnt true! Yet so many charities covet the high bidders because they truly believe that these individuals are going to make more for the cause. Even most auctioneers will work particularly hard on getting to the high bidder because they feel this is where their energies should be focused. And that may be costing you money and not making you more as you would expect.

First of all, there is a common misconception that, in order to make more money at your event, you need to invite more people with high net-worth. While it would seem to make sense that people with more money will be prime targets to spend more and be your high bidders, frequently the opposite is true. When people have ample discretionary income, they tend to buy things that they want as it comes along. They arent going to wait around and save up just to buy at your auction. Thats not to say that these individuals arent generous or wont contribute to your auctions bottom line, but they arent going to be the ones generating the most bid activity.

So then, if the people at the top of your buying pyramid arent going to be the ones generating the most bids, who is going to help you make more money? The answer is simple, really: everyone else.  Activity is where the money is.

Why is activity so important? Well, although we do collect money from the high bidder, each time someone puts their bid number down on a Silent Auction form or raises their Bid Card during the Live Auction they are raising more money for the charity. The second, third and fourth high bidders are helping raise the price of that item. Ultimately, the high bidder is the one who is determined to hang in there and out-bid the competition. So, as I like to say to my auction audience, Its the job of the second, third and fourth high bidders to make sure that the winner pays appropriately!

So, if we are making money from any and all bidders that participate, its crucial to have audience engagement. We want them all to bid -- more bid cards in the air means the revenue to the charity increases. That means, as an auctioneer, I need to be courting the second and third high bidders, giving them permission to stay in the game, and not just focusing on one or two potential high bidders. In fact, I coach my audience, letting them know they can play along all they want -- be my second and third high bidders all night long. But, if they dont actually want the item, they should pull their cards down before I say Sold!

So, remember, while we do ultimately collect the money from the high bidder, we make money from every guest that places a higher bid on a Silent Auction form or raises their bid card during the Live Auction. Its important to keep your entire audience engaged and interacting because, even if they dont win, their participation ensures that the charity does.

(Big thanks to Corinne Gregory for sharing her insights with us this week! For more information about her, go to auctionhelp.com and corinnegregory.com.)
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Guest Post: How to Ask Big Donors for Leadership Gifts in Six Steps

December 16, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, Keith McLane of KLM Auctions tells us about reaching out to those major gift donors. Enjoy!)

Charity fundraising events pose a tough challenge: You have to mobilize financial resources from donors to meet your aggressive monetary goals. To launch your campaign, you turn to your high-power donors, the heavy hitters who make or break your efforts. Your outreach to them takes first priority.

So how do you address these big donors in a pre-auction fundraising letter and hit all the right notes? Lets take it step-by-step.

  1. Start off with a big thank you for past generosity:

    Dear Stan and Jan,

    Thank you again for the donation of your Tahoe home for the auction; it was incredibly generous and I hope it goes for some really big money this year!

  2. Make your supporters understand how important their contributions are, and how their leadership role will be critical in the new project:

    I'm reaching out to very select families regarding this year's Fund-a-Need. I don't know if you saw my earlier email to the auction RSVP list, but we have an idea we're very excited about: To add artificial turf and a retaining wall to the dirt hill near Annex (beside the ramp between the upper and lower playgrounds). We think it will make a huge difference to the children's experience and really liven up the play space.
  3. Emphasize the immediate challenge ahead, and how the big donor will be a visible trailblazer who sets the tone for the entire community.

    But it doesn't come cheap.

    We've been working with landscape architects and the bids are on the order of $60,000, of which I'd like to raise $50K or more from Fund-a-Need. It's a high goal, but in the past when the (Name of School) community has mobilized we've come in at or above that level and I'm hopeful we can do it again. If we hit the $50K target, we should be able to make up the remainder from the general auction proceeds.

  4. Let your donor know that if they are first in the game, they can be a game-changer in realizing fundraising goals:

    Hence my request. I have no idea if you are planning to contribute to Fund-a-Need or not this year, but our professional auctioneer tells us the most successful technique is to have one or two pre-committed top-tier bids in his pocket. It gets the energy in the room flowing and gets the paddles going up at nice high levels.

    In other words, we don't want to guess what the high bid is going to be, and we don't want to start too low.

  5. Show understanding and flexibility youre not forcing anything on your big donor. At the same time, express your gratitude again and drive it home that they can play a prominent, instrumental role in realizing a community dream.

    I'm asking about a dozen families to try to find someone to start our bidding at $5,000. Yes, I realize that's a large amount and that you've already done a ton for the school and for the auction, for which we are all extremely grateful. And I realize we're coming at families with asks left and right and if this is too much I absolutely, totally get it; no problem whatsoever.

    But looking at past years' bidding patterns, if we can get someone to start at this level I do think we can hit it out of the ballpark.

  6. Establish a basis for quick personal follow-up a call or a meeting. Give another hearty thank you and a reminder to save the date.

    I will give you a call this evening to touch base in person. Thanks in advance for your consideration, and thanks once again for the generous donation of your Tahoe home!

    Take care, and looking forward to seeing you on Saturday.
In these six steps and with personal engagement, you can make your fundraising goals a reality.

Let your biggest donors know how grateful you are, and have them imagine what they could achieve next by dreaming big.

Keith McLane of KLM Auctions is one of California and the Nations top charity auctioneers and fundraising strategists. KLM Auctions auctioneers have all earned the distinguished Benefit Auction Specialist (BAS) designation from the National Auctioneers Associationa designation held by fewer than 20 auctioneers in California.


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Guest Post: Fundraising Lessons From Apple Picking

December 02, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, were re-posting this wonderful essay by Connie Johnson of the Benefit Auction Institute about the parallels between fundraising and the outside world. Enjoy!)

Eight years ago my husband planted a Honeycrisp apple tree in our front yard. And being Minnesotans we are very biased that all Honeycrisp apples if not the ones from our very own front tree are the best on the planet. Of course, we place a premium on the fruit that the tree produces because there is some amount of work in getting to the point of harvest. Between the watering, the tiny amount of spraying, and the occasional pruning of the branches, there is something very satisfying about getting to the place where we can pick our prized apples.

Here are a few lessons Ive gleaned from our apple tree and some parallels I've found in charity event fundraising:

Some apples are a lost cause. Get rid of them!

Despite our intention to have as near to organic fruits and vegetables in our yard as possible, my husband learned through trial and error that some degree of fruit would be lost without preventive measures like spraying. And even then, some apples still end up taken over by worms, bees or various bugs. We dont try to save those apples. We get them off the tree and into the compost bin so they can feed the soil and serve us in some capacity later.

Relating to fundraising, you should be surveying your practices regularly, analyzing what works best and offloading the practices that have bugs in them. What produces the most donor fruit? Focus there and lose what is ineffective or even harmful.

Some apples are only partially compromised. Save what can be saved.

OK, so heres the thing: At our house we try really hard not to waste what can be saved. And honestly, when you take a good look at bad apples, many apples can be savedat least in part. We pull them off the tree and cut off the bruised or compromised area and eat the part thats OK.
In planning your event, maybe you dont have to dispose of an entire procedure, but merely tweak it for better results. Cut out whats undesirable. Find a way to make whats left work.

Some apples are beautiful on the outside, rosy and colorful, but dont taste good because theyre not ripe enough or theyre overripe. Strike when the fruit is at its peak!

So much of effective harvesting boils down to timing, doesnt it? Strike too soon or too late and the fruit may not taste right. It might be too tart or have little taste at all.

When harvesting donor gifts, you have to consider if the donor is ready for your ask. Have you done the proper work to select the optimum date for your events demographic? Have you informed them of what your nonprofits mission makes possible and what youll be able to do with more resources? Have you reminded them that your event is a key part of your nonprofits giving calendar and how critical each gift is to your cause? Have you let key person-to-person encounters pass by and with them a great opportunity to ask for their support?     
    
When picking apples, your reach matters.

Several weeks ago we got a frost warning. In essence, get those apples off the tree, or lose them! My husband worked so hard to care for the tree and its fruit and I wasnt about to lose those apples to a cold night! I grabbed the step stool from the garage and very carefully pulled down what I was capable of getting to. But heres the thing: I am a petite woman and could not reach all of those apples by myself. I plucked off what I could, but I also knew my limitations and called in reinforcements. My husband is a tall guy and was able to reach higher (the Benefit Auction Institutes tag line) to get those last apples down.

In the world of fundraising galas, you know as well as I, that it takes a solid and strategic team effort to get your best results. Look carefully at your limitations, opportunities and resources, and make sure that the right person is working on the right task to optimize the event that you work so tirelessly on for months.

Enjoy the fruit and share it.


At a family party before the final harvest we let everyone pick an apple off the tree. We had plenty and some gifts are meant to be shared. My soon-to-be three-year old niece heard she got to choose her own apple so I brought her out to the tree and hoisted her up. She looked at her options and then yanked her favorite apple off. Before I could even get her inside to wash the apple, she took a gleeful bite out of ither apple moment, and that sight made my week.

Isnt the point of fundraising to share the bounty? To make sure that the resources that your nonprofit needs are within reach because of the generosity of people who care about your mission and programs? Then share. Share donor resources. Share stories donor, program recipient, volunteer, staff member. And give everyone on your team a chance to have their apple moment. It is the very best part of fundraising.

Happy harvesting!

(Big big thanks to Connie Johnson and the team over at Benefit Auction Institute for sharing their apples with us this week! For more information about the Institute, go to benefitauctioninstitute.com or call 651-318-0115.)



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Dont Skimp!

September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?

Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, its important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.

If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.

Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether its a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.

After a gala, theres still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.


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Fall-Infused Galas

September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.

Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas a few weeks back. But were also always here to help incorporate new ideas into your fundraising auctions and galas, whether its cuisine pairings or recycling themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.

Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesnt need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.

One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice infused drinks. And while that name is a misnomer 2015 is the first time that Starbucks Pumpkin Spice Latte will include any actual pumpkin theres no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.

Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.


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Dont Forget the Where

July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?

Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organizations vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:

Can my donors get there? If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If youre throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.

What facilities are available? Dont let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.

Is it hot? The wow factor extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A citys newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.

Is it on theme? If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale casino night in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.

Can we stay here long term? Weve talked before about making gala planning earlier by repeating a partys most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.

Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.


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Guest Post: On Consignment

February 18, 2015
(From Mitch-Stuart, Inc.: Word is spreading about the advantages of auctioning consignment items at charity galas! Our friends at Scott Robertson Auctioneers recently wrote a blog post on the topic, and we love their enthusiasm for getting the best possible travel packages for non-profit fundraising auctions into the hands of bidders. That post appears below, with their permission.)

Seemingly every day I receive a message from a client asking How do we secure great items for our fundraising auction? Does this question sound familiar to you and your committee? You are not alone in this quest to find high profit items that will excite your guests and get them to bid.

Experience has taught me that in order to have a successful fundraising auction you need the following four components in place.
  1. The right people in the seats. These guests must believe in your cause, have the financial resources to support the cause, and the desire to help.
  2. Great items for the attendees to purchase. Everyone is strategic in their bidding and will not bid on items they dont intend to use. Pre-event promotion is always a good idea so attendees arrive ready to bid on items that excite them.
  3. A great ambassador like a fundraising auctioneer. He or she will be the glue that holds the other components together and motivates the audience.
  4. A cause that people can easily support. Those donating their money at a fundraising event want to make sure their donation will make an impact on the lives of others.
If you have three of the four components in place then great, youre almost there. But the component Ive seen left out most often is #2 great items. If the right people are there, the right auctioneer is there and the cause is right, but the items are wrong, a charity will leave so much money on the table because they werent strategic in their item procurement.

I hear from many charities throughout the year. They tell me they would love to have better live auction items but dont have the resources. I totally understand. In fact, getting the right items for a live auction is more challenging than ever for some.

One possible solution for these charities may be and I stress may be consignment companies, great businesses that are totally focused on putting together trips and experiences that make unique and wonderful top-shelf items.

These companies purchase items at volume wholesale prices, mark them up a little, and then provide the item or package to not-for-profit organizations at no initial cost. The charity only pays for the item after it is auctioned and sold at the charitys gala. Rest assured a good fundraising auctioneer never sells an item below the cost of the package.

Another advantage of using consignment is that the packages can be sold multiple to times to several bidders, a donated item typically can only be sold once.

When the auction is over the charity contacts the consignment company, informs them which item was purchased, provides them with the funds and then gives them the contact information of the person who won the item.

The consignment company will act as the concierge and contact the bidder directly and work with them all the way until the bidder utilizes the trip. Typically quality consignment companies can be flexible, if needed, to modify the trip to meet the needs of the buyer (its important the consignment company acts as the concierge so the buyer receives the personal service they deserve and the charity can focus on other matters).

Another great point about these companies is that they often under promise and over deliver and that will make the winning bidder feel even better about the item they purchased. Thats pretty rare in todays world.

I do have one caution. There are a lot of consignment companies out there. Do not go with one you just found on the Internet or the cheapest. You need to use a company that has an outstanding reputation and a great track record for delivering what it promises.

I hope this helps those charities looking for unique items and experiences their guests will truly love to bid on. Sure, there is a cost involved. But even with the cost big dividends await.

(We want to thank our friends at Scott Robertson Auctioneers for the great summary of why non-profits should work with consignment sellers to help give their auctions that wow factor. If youre ready to send a donor on an once-in-a-lifetime adventure, reach out to a Mitch-Stuart, Inc. travel expert today!)

Scott Robertson Auctioneers
srauctioneers@gmail.com
239-246-2139


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Get Awayand Get Active!

September 17, 2014
There may be few places as depressing as a mediocre hotel gym. Often a lobby-adjacent afterthought, the collection of treadmills and one Nautilus machine that passes for a workout room may not feel sufficient for those vacationers seeking a sweat while on the road.

Colorado
Lake Tahoe
Lake Tahoe
Alisal Guest Ranch
While Mitch-Stuart, Inc.s charity auction travel packages dont include gym memberships (yet!), we can help those in search of a great active vacation, one that stimulates the imagination and the circulatory system. For some of our trip packages, exercise options are built in to the itinerary.

Colorado is one of the American states best known for staying active; all that exercise has helped the city of Boulder lead the country with the lowest obesity rate, and three of the countrys ten thinnest cities are in the state. A big reason why is the number of options available to locals for exercise. The Rocky Mountains hold ski resorts in the winter and mountain biking opportunities in the spring and summer. Take advantage of those opportunities like a local with a trip to Beaver Creek, Crested Butte or Telluride for downhill fun.

Nevada, of course, may be better known for neon and cheap shrimp cocktail than mountain biking and skiing. But if one can look away from the spectacle of Sin City, the northern part of the state has plenty of opportunities to get outside. One of the best of those chances is at Lake Tahoe, with the day-long Adventure Experience. Available through our Splendid Alpine Setting package, donors can choose between horseback riding, hiking tours and mountain biking around and through the Sierra Nevada Mountains. Those whod prefer a little less legwork can also choose ATV, snowmobile or Jeep rides, as well.

For those who like their activities a little slower-paced, theres the beauty of Solvang, California, and the Alisal Guest Ranch and Resort. Visitors have the entirety of the outdoors at their disposal, and that can mean guided mountain or road biking tours of the Santa Ynez Valley, a day of fishing at Alisal Lake (or archery with the lake in the background) or even horse-riding lessons. Off the resort, meanwhile, lies some of Californias most scenic hikes; the Santa Ynez River Trail, for instance, offers a good workout and watering holes for swimming.

Whether its urban hiking and exploring, cliff-side yoga classes or some other form of exercise, your vacation can get your heart pumping for reasons beyond stunning scenery. Reach out to a Mitch-Stuart, Inc. representative for more information.


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Choose Your Own (Travel) Adventure

September 03, 2014
All of the choices available in the Mitch-Stuart, Inc. charity auction package catalog can make it hard to pick just one to offer. Do you send your donors to New York? How about Las Vegas? Or maybe to Paris, or London, or any of practically countless other options?

Pedicure
Fairmont Empress Hotel
Hyatt San Diego
But for those hearty few who want even more choices, even more destinations, there is a cornucopia of options available with a Choose Your Destination package. Whether its the perfect match for your non-profit auctions theme, a sentimental choice for a subset of your donors or any other reason, Mitch-Stuart, Inc. can set you up with options around the world.

How can you best take advantage of the opportunity to build your own travel package?

Think Thematically: If your gala or charity auction event has a theme, theres a destination somewhere that would make a perfect match. Popular themes like casino night may conjure obvious trip partners, but a more subtle through-line for an evening could require a more tailored adventure.

Dont Forget the Hotel: While many planners focus on the city (or country) of the destination, the hotel itself can be a major draw for donors, too. Hotel chains like the Fairmont and Swissotel have worldwide reputations for luxury, meaning that a trip to Peru or Ecuador can be both about exploring a country and reveling in five-star service and amenities. Machu Picchu and mani-pedis in the same package? Why not? Or how about a visit to the world famous Pikes Place Fish Market in Seattle, followed by a tremendous dinner at the Fairmont Olympic Hotels in-house restaurant, the AAA Four Diamond-earning The Georgian?

Travel for the Cause: Are there major events involving your charity on a yearly basis? A conference open to the public to discuss the issue for which you advocate? With the larger number of options available via the Choose Your Destination category our The Journey of a Lifetime! trip can send a donor to a Hyatt anywhere from Seattle to Boston and San Diego to Ft. Lauderdale its easy to send a supporter to a destination or conference that deepens his or her connection to your cause.

For more ideas, or to get the lowdown on the (literally) hundreds of choose-your-destination options available, contact your Mitch-Stuart, Inc. representative today!


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Winter is Coming

August 26, 2014
Theres a reason that the end of August is often referred to as the dog days of summer, and its not that people have overwhelming love for them like we do our pets. Its hot across most of the country, kids are getting restless as school is approaching, and everything from the sports world to summer television seems to be saying, talk to us again next month.

In the non-profit world, however, many organizations spend August gearing up for fall fundraising, and in particular, yearly gala or auction events. That means reaching out to us to talk about partnering for including consignment travel packages to destinations around the world, but it also means thinking about what will be on the minds of donors come the fall.

Let us help: Snow.

Offering the right trips that will garner the most interest is an important part of putting together a charity auction, and we can help. For your donors who love winter wonderlands, heres a small sampling of the type of vacations you can offer (risk-free to your organization, of course!) by partnering with Mitch-Stuart, Inc.

When thoughts turn to winter, the mind almost immediately conjures images of snow, be it on city streets or mountaintops. While the former condition may be as annoying as beautiful, a peak covered in snow is an opportunity for high speeds and downhill thrills. Whether in the Canadian Rockies, the American west or even the mountains of Vermont, skiers can bid on perfect winter vacations when your non-profit pairs with Mitch-Stuart on a nonprofit travel package or experience. Resorts like the Fairmont Chateau Whistler in British Columbia and the Hyatt Regency Lake Tahoe in Nevada are known for their luxury services for the indoorsy types, as well, with spa packages and great dining.

The winter also has its share of gift-giving holidays, including Christmas and Valentines Day. Shopping malls get extremely crowded and browsing on the Internet can be more difficult than browsing a stores selection in person. Why not make a vacation out of the experience of finding that perfect present for a significant other, family member or even for the entire office? One of our most popular packages, the to-the-point-named Shop Til You Drop!, combines four nights at The Plaza in New York City with a $2,000 shopping spree at either Bergdorf-Goodman, Saks Fifth Avenue or Bloomingdales. Take the trip in December and revel in the splendor of a city preparing to celebrate the holidays, while crossing off errands from your to-do-when-I-get-home list.

When its time for those holidays, the stress levels increase. As families return to a home base, theres cleaning and cooking to be done groceries to be bought and sets of the nice dishes to be broken out. Donors can skip every one of those steps by bringing the family aboard either a Celebrity Cruises or Royal Caribbean International cruise ship for a trip through the tranquil waters of the Caribbean or Bahamas. Guests aboard each are treated to gourmet meals and 24-hour room service (no more standing in front of the refrigerator, picking at leftover turkey) along with state-of-the-art fitness facilities to work off all that food. With the entire family aboard, your donor can even take his or her photo for next years holiday cards..
Skiing the Rockies
Bloomingdales
The Plaza New York
Celebrity Solstice, Virgin Islands


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Learning on the Road

August 19, 2014
In the next couple of weeks, kids will go back to school, picking up a bag full of textbooks on the first day to learn about everything from the founding of the United States to the creation of the worlds great works of art. Theyll be presented by teachers as words on the page, artifacts of history that have long since been left to the passage of time.

The National Mall
Lincoln Memorial
Gettysburg Battlefield
Louvre, Paris, France
But those seminal events, those works of art, that meaningful history, doesnt have to be left behind. At Mitch-Stuart, Inc., we put together charity auction travel packages for any number of different reasons: Relaxation, excitement, a change-of-pace or even an once-in-a-lifetime opportunity. But some of our favorite vacations involve opportunities for donors to bring their families along and make history come alive. Give your donors the gift of education with one of these great travel packages.

Washington, DC is a living, breathing civics classroom, and a trip there can give life to an otherwise dry subject. The National Mall is filled with museums (almost all Smithsonian institutions feature free admission) and monuments, but with a little advance planning, travelers can also see the halls of power as they operate today. Reaching out to the local representatives office can produce anything from a Capitol Hill tour led by a staff member to gallery passes to watch the House or Senate in action. Especially worthy of attention: The tour of the monuments at night is breathtaking.

To go a little further back in American history, a trip to Gettysburg immerses the entire family in the Civil War. The turning point of the Civil War, the Battle of Gettysburg was one of the bloodiest of the war, and because of that the city was also the site of President Abraham Lincolns famous Gettysburg Address. Send a donor and his/her family here for bus tours, museums and reenactments. For when the history gets to be too much, visitors can retreat to the 30-acre nature reserve and relax.

Not all forms of history are about war, though. For those of a more artistic sensibility, Paris is one of the worlds leaders in galleries and art history, with museums like the Louvre and the Musee dOrsay. One of our trips to the French capital includes half-day tours of each of those, plus the Centre George Pompidou, home of the Musee National dArt Moderne, the largest modern art museum in Europe. Works of great historical significance to the world are located in each, including those by Henri Matisse, Pablo Picasso, Wassily Kandinsky, Vincent van Gogh and, of course, Leonardo da Vincis Mona Lisa. Its practically a full AP Art course masquerading as a city.


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Summers Last Hurrah

August 13, 2014
Shopping carts filled with pencils and folders, registration days and What I Did During My Summer Vacation reports: While parents everywhere get ready to send their children back to school, those kids are desperately trying to hold on to their last days of freedom and escape the onset of the school year.

Help them.

Mitch-Stuart, Inc., puts together great charity auction travel packages for any occasion and with any combination of family members. Sometimes, that means romantic getaways for parents, and other times it means event-based itineraries to awards shows or sporting events. But in August, many families are looking for one last, great adventure before the school year begins, the type of experience that will make the other kids on the bus jealous when junior recounts his/her summer exploits. Give your donors those opportunities with one of these trips.

Of course, when one thinks of trips for families, the first idea often involves Mickey Mouse. Whether its Disneyland in Southern California or Disney World in Orlando, adventures to either coasts Magic Kingdom are fun for the whole family. For either, though, Mitch-Stuart can round out the trip with some great options. Our package to Anaheim also includes a trip to Knotts Berry Farm and a dinner at Medieval Times, along with a suite for four as accommodations. If Florida is the choice, trips can include excursions to everything from SeaWorld to Universal Studios.

If neither California nor Florida are in the cards, though, Mitch-Stuart can still help send a donor and his or her family to any of 50 different waterparks in the country. Whether its one of the Great Wolf Lodge waterparks in destinations like Kansas City or the Pocono Mountains, or perhaps CoCo Key Water Resort in the Boston area, there is family-friendly fun in 22 different states and even Ontario, Canada to be had. Each park has its own signature slides and amusements, and each package also includes quad-room accommodations and breakfast buffets.

Of course, the simplest way of bidding adieu to the summer is to find a beach and spend those last days of freedom running through the sand. Weve mentioned our beach trips on this blog before, but one in particular is worth highlighting: The family-friendly confines of an all-inclusive Palace Resort in Cancun. With clubs and lounges for kids, separate pools for youth and even nighttime movie screenings, theres plenty to distract children from the upcoming school year and with swim-up bars and pampering spas, theres plenty to distract parents, too.
Disneyland
Seaworld
Great Wolf Parks
Palace Resort


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Getting Ready for the Fall

August 08, 2014
August is upon us, and the weather across much of the country is helping the month live up to the phrase the dog days of summer. But as heat drives people to the beach (or, at a minimum, to air conditioning), charity auction planners have to start thinking about the fall, to galas and fundraising events. What will be the trips and travel opportunities that will bring in the most revenue for a non-profit?

This time of year is a favorite of ours at Mitch-Stuart, Inc., because we get to help pair non-profits with great charity auction travel packages for the fall season. One of the questions were asked consistently is, whats popular right now? At this time of year, here are some categories to think about when deciding what to offer to donors.

When it comes to fundraising packages, it is hard to go wrong during any season with offering trips to places like New York City, Napa Valley and Las Vegas. The Big Apple is popular at all times of year, to people from around the world (ask anyone who has ever been in Times Square!). Trip packages there include foodie adventures, shopping sprees and even tickets to attend the Tony Awards. For the oenophile, Napa Valley involves wine tours, along with culinary delights. And Las Vegas, the City of Sin, is exactly what one would expect: Bright, flashy, with big-name chefs, live entertainment and even year-round chances for golfers to get in a few swings.

When the fall comes around, families start thinking about places to go for the holidays, as well. Give your donors a chance to include their families with trips to a place like Disneyland, which includes a stay in a hotel suite big enough to give everyone a chance to spread out. For those who might be looking to get the family outside, a trip to Buena Vista, CO could be popular, as well; our package includes a full week for two adults and two kids on a dude ranch, for an all-inclusive adventure involving hot springs pools, hayrides and horseback riding.

Not everyone is a fan of the fall, of course and certainly those in snowy climes may do some dreaming about being beachside as fall gives way to winter. Those planning for a gala later in the fall could do well by offering a sunny giveaway to the Caribbean. Whether its the thrill of a waterside casino in Aruba, a cruise with an ocean-view stateroom or the ease of an all-inclusive resort in St. Thomas, your donors will thank you for giving them the snowbird trip of a lifetime and youll thank them for their generous contribution to your fundraising efforts!
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Fundraisers and Non-Profits Step Up Your Tech in 2014

January 15, 2014
Mitch-Stuart Inc. (MSI), has entered into strategic partnership with breakthrough bidding technology services leader GiveSmart US, Inc. (GiveSmart). The initiative between the two firms will introduce Mitch-Stuarts clients to user-friendly technology and services that will make auction fundraising easier and potentially raise more revenue for nonprofits. Similarly, GiveSmart will introduce its clients to Mitch-Stuart, Inc.

GiveSmart provides the following:
  • Easy-to-use bidding technology which allows auction attendees and guests to bid on items via their own mobile devices and/or through GiveSmarts onsite concierge bidders.
  • Technology that allows for expanded participation, more competitive bidding, streamlined tracking and collectionand greater non-profit fundraising.
  • Exemplary personal service, assisting you from beginning to end in using their technology.

GiveSmart considers its company an adherent of the adaptive philanthropy movement which espouses and embraces change at all levels to continue helping non-profits reach their goals. Part of that philosophy can be described as taking thoughtful risk.

According to GiveSmart, this means leaders who are investing in an area where much is unknown, should have a clear learning agenda and plan to experiment so that they can come down the learning curve as quickly as possible. Such a plan will define assumptions to test and important external factors that will require strategy adjustment.

To that end, Mitch-Stuart Inc. advises that non-profits research new ideas and products that can take your fundraising and kick it up a notch or two.

Were excited to partner with GiveSmart and introduce our clients to their breakthrough technology related Stuart Paskow, CEO of Mitch-Stuart, Inc. Weve helped more than 10,000 nonprofits raise a collective $1 billion+ through the yearsand with this potential added resource, our clients will benefit even more.


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Engaging More Auction Donors: 3 Keys to Your Most Successful Benefit Auction Ever

January 07, 2014
This weeks guest blogger and fundraising auctioneer extraordinaire, Kathy Kingston, updates us about ways to tap into key giving trends at charity auctions.

According to Kathys extensive benefit auction industry know-how, benefit auctions are booming across the United States. In fact, many of her clients broke all-time fundraising records this year.

Americans are incredibly philanthropic. 75% of Americans give to Charity, according to Sharon Danosky, fundraising consultant and president of Danosky & Associates. Over 16.3 billion dollars are raised annually at fundraising auctions in the United States according to the National Auctioneers Association.

Kathy encourages nonprofits, schools, and event planners to tap into some of the reasons why people give, often the secret to increasing donor participation at benefit auctions. This advice can help you best select travel packages and other live and silent auction items as well as better planning of all elements to ensure your most successful auction ever.

Kathy created this acronym, MSL to illustrate how she sees auction guests giving at fundraising auctions: meaningfully, locally, and strategically. Here is how it applies to the ways donors are giving.

Meaningfully. Todays donors give to causes that are near and dear to their hearts, either via personal experience or when someone close to them asks them to become involved. How can you translate this meaning to your event? Kathy strongly suggests making sure the events mission is central in the conversation. Not just as the beginning and end of the night, but threaded throughout, visually, conversationally and any other creative way you can think of. Make sure that your auction guests understand the impact of their gift.

Locally. Think globally, act locally is more than just a lovely thought. It is the mantra of many of todays charitable givers. It is up to fundraising auction and event organizers to demonstrate how donor dollars benefit local causes and strengthen communities. Whether the cause is kids, animals, neighborhood beautification or something else very directly applicable to your audience, Kathy says Demonstrate the cause and effect for your attendees, make it live and palpable through special guests, video, live demonstrations etc. Clearly show how an auction donors participation will impact your local community.

Strategically.
Given the changing demographics and buying preferences of auction audiences, Kathy sees a trend towards generous giving during the fund-a-need special appeal. Kathy sees the fund-a-need special appeals as a powerful strategic vehicle for giving at charity auctions. In fact Kathys experience over the last several years shows that revenue from fund-a-need is actually outpacing silent and live auction revenue. All donors want their dollars to work especially hard. In many cases guests prefer to give to the cause and not necessarily purchase an auction item.

Think about MLS as you begin planning your 2014 events!

What trends are you seeing for donor engagement at your auction? What are your ideas? Contact Kathy at Kathy@kingstonauction.com or visit her website at http://www.kingstonauction.com.


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