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Thank You, Auctioneers!

April 05, 2017
Did you know that March 18 was National Corn Dog Day? Or that, in July, you’ll be able to celebrate both National Ice Cream Day (July 16) and National Milk Chocolate Day (July 28)? There seems to be a special day set aside for every interest throughout the year. But we prefer to celebrate for a little longer – and this week is our chance.
 
April 3-8 is National Auctioneers Week, and we’re thrilled to take a minute to celebrate those people who do so much to help our friends in the non-profit world raise funds for so many worthy causes. So consider this our love letter to our gavel-wielding, (sometimes) fast-talking associates.
 
Thank you, auctioneers, for…
 
Organizing gala events to maximize funds raised. Your encyclopedic knowledge of how a well-run event should flow helps take the guesswork out of setting an evening’s agenda for organizers everywhere.
 
Being a wealth of knowledge for non-profits running their first fundraising events. Everyone is a rookie at one point – but with your help, even those putting together their first event can be successful right out of the gate. This helps young, fledgling organizations survive those lean early years.
 
Helping to spread the message of the charities with which you work. The work of the non-profits with which you work comes alive when described from the stage. Putting the charity’s story into your hands guarantees that it will be told in a way that draws supporters in and makes them even more ready to lend their support.
 
Making sure our partner non-profits raise the most money possible with our fundraising auction travel packages. Your ability to read the room and get everyone involved helps keep the atmosphere loose and fun, which encourages those with the ability to give a little more to do so.
 
Helping insure that all of the event attendees leave with a smile on their face. You bring a spark and a joy to your job that can’t help but light up the room. From the winning bidders to those who just watched, you make sure that everyone goes home having enjoyed the auction and the event surrounding it – and in doing so, you leave everyone with a pleasant feeling about the organizing non-profit, too!
 

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Preparing the Auctioneer

January 11, 2017
Auctioneers sell items, right? That seems to be the job description: Stand on stage, maybe talk fast, and sell sell sell, getting the biggest bids possible for your non-profit fundraising auction lots. But to look at a professional auctioneer as someone who only handles running the bidding process of an auction is to miss so many other ways in which this broker can be beneficial.
 
At Mitch-Stuart, we love it when our charities and non-profits get the most money out of our fundraising auction travel packages. It’s why we recommend working with a professional auctioneer; what an organization has to spend to hire someone from the outside, it usually more than makes back. Auctioneers are trained in the art of raising bids and can maximize the value of your items.
 
But it’s not all about high bids for a professional auctioneer. If, along with the gavel, you give your hired pro a few important items before getting started, he or she can focus on what you’re really selling that night: Your mission.
 
First, make sure your auctioneer is fully up-to-speed on the goals of your non-profit. A mission statement can be helpful here, but go a bit beyond, too – answer the who and the what, sure, but also the why. What has made this assemblage of people, this entity, so passionate about its work? Passion is contagious: If your auctioneer shows passion for your mission, it will help persuade donors to support it.
 
Also, donors want to hear where their money is going. Giving your auctioneer some background on the impact of your organization’s work will allow some of those tidbits to come out just as your supporters are thinking about supporting your non-profit with a bigger bid. And while the inclination here may be to write down all of those facts and figures, make sure you also include the context into which those numbers fit. Numbers are great, but the full picture of how those numbers work together to impact the community you serve can help your donors understand why this auction is so important.
 
Finally, give your auctioneer good stories. It’s important to get the facts and figures in there, sure, but it can be just as important to be able to tell the story of someone you’ve helped: A family in need, a first-generation college attendee, a struggling veteran on a holiday made better by a hot meal. Catching the attention of the audience by putting it in the shoes of someone your non-profit is helping can add an emotional side to your “ask,” to go with impact statistical details.
 

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Three Ways to Supercharge Your Fundraising Auction

September 14, 2016
If your organization has been running fundraising auctions at gala events, you might have, by now, fallen into a pattern. You know when the decorations go up, you know who to contact for food, and you even know which emcee or professional auctioneer to call.

But just because a certain idea or decision has become automatic doesnt mean that its the best one for your organization. Its good to reexamine those automatic choices that you may be making for your fundraising auction from time to time, just to make sure that youre earning every dollar possible for your cause.

Need some new ideas? Here are three small ways to maximize fundraising auctions earning potential.

Shake It Up: Its tempting to arrange the items of a gala auction in the same way one would arrange an award show: Opening with the smaller items, and then building to the big money-earners. And it makes sense on an emotional level, to crescendo throughout the event to its climactic end. However, from a pure money-raising standpoint, leaving the biggest items until the end may mean keeping some of your biggest supporters on the sidelines. After all, if a donor has set a budget for their bidding and really wants, say, that gorgeous trip to Bali, he or she could sit out earlier items of interest to save up. And then if that supporter doesnt win the trip, the budget goes home, rather than into a different purchase. Mixing up the order of items a couple of smaller ones, then one of the big-money lots, then back to a couple of smaller ones makes it more likely that your biggest monetary supporters will walk away with something.

Dream BIG: If you want to raise big funds from an auction, you have to ask for big funds. Sure, youll have a certain number of donors willing to overpay for a basket of goods from local artisans (and putting that basket together will help strengthen ties to your community, as well), but you cant get what you dont request. So, upgrade that trip: Offer the weeklong European sojourn alongside the weekend in Las Vegas (with our consignment travel packages, you dont have to pay for them unless they sell, anyway). Give your donors the chance to step up to the plate; you may be surprised by what happens.

Something for Everyone: On the other end of the spectrum, though, there will be some donors who cant pay for the luxury travel, the expensive memorabilia, or even the local artist gift basket. Maybe they just believe in your cause so much, they wanted to support it in person, on its biggest night. Not only do you want to make sure that they have a great time, but you also want to give them the chance to participate in the gala fundraising. Thats where a good raffle can come into play. Giving people the option of trying to win a big prize via a small donation and a drawing keeps smaller donors engaged throughout the evening as a participant, not just an observer. Its one easy way to make sure everyone in the room is excited while still generating revenue for your non-profit.


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Guest Post: Take a Chance on a Raffle!

June 29, 2016
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, Kelly Russell tells us about a recent experience running a raffle using a Mitch-Stuart travel package as the prize. Enjoy!)

A client of mine wanted to offer a Golden Ticket Raffle at their event without losing one of their live auction items. They tried something unique that worked well. They chose eight consignment packages from Mitch-Stuart, Inc. as options, and allowed the winner to select any one of the eight amazing vacations. We had a few great outcomes to our evening.

It expedited our timeline at the top of the auction.

Once we declared the winner of the Golden Ticket Raffle, we did not have to wait for the winner to rifle through the catalog to determine what they wanted to take out of the live auction line-up. They had the entire night to think about which location would make for their dream vacation.

The variety added interest.

With all the options, many people were interested in taking their chance in the raffle. If you won, you were going somewhere great. MSI has a wonderful selection of packages and many include airfare so you get a complete experience. This adds to the interest factor.

Dedicated packages allow for pre-sales on raffle tickets to guests.

Nothing is worse than not being able to attend your childs school auction when you go EVERY year. With a set raffle selection, you are at least offering the opportunity to participate in absentia. Bonus: If you have a limited number of tickets to sell in your raffle, as well as a limited number of attendees at your event, pre-sales broaden your donor base.

Gamble with a new idea and see how it works at your next fundraiser!

Need a great consignment package for your next event? Let the folks at Mitch-Stuart, Inc. know that Kelly Russell at Artisan Auctions sent you!

(Big thanks to Kelly Russell and Artisan Auctions for sharing this with us! For more information about Artisan, go to artisanauctions.com.)


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Do You REALLY Make Money from the Highest Bidder?

March 07, 2016
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what theyre thinking about when it comes to helping charities raise the most money possible. This week, auctioneer and SocialSmarts founder Corinne Gregory tells us how activity, not deep pockets, drives auction fundraising. Enjoy!)

If youve ever been to an auction and Im assuming since you are reading this, you are already a veteran of at least one event -- you are aware that the high bidder is the one the auctioneer sells the item to when the bidding has concluded.  So, its natural to believe that the high bidder is the one who is making the money for the charity during a Live or Silent Auction.

Well, folks, let me be the one to break it to you: It isnt true! Yet so many charities covet the high bidders because they truly believe that these individuals are going to make more for the cause. Even most auctioneers will work particularly hard on getting to the high bidder because they feel this is where their energies should be focused. And that may be costing you money and not making you more as you would expect.

First of all, there is a common misconception that, in order to make more money at your event, you need to invite more people with high net-worth. While it would seem to make sense that people with more money will be prime targets to spend more and be your high bidders, frequently the opposite is true. When people have ample discretionary income, they tend to buy things that they want as it comes along. They arent going to wait around and save up just to buy at your auction. Thats not to say that these individuals arent generous or wont contribute to your auctions bottom line, but they arent going to be the ones generating the most bid activity.

So then, if the people at the top of your buying pyramid arent going to be the ones generating the most bids, who is going to help you make more money? The answer is simple, really: everyone else.  Activity is where the money is.

Why is activity so important? Well, although we do collect money from the high bidder, each time someone puts their bid number down on a Silent Auction form or raises their Bid Card during the Live Auction they are raising more money for the charity. The second, third and fourth high bidders are helping raise the price of that item. Ultimately, the high bidder is the one who is determined to hang in there and out-bid the competition. So, as I like to say to my auction audience, Its the job of the second, third and fourth high bidders to make sure that the winner pays appropriately!

So, if we are making money from any and all bidders that participate, its crucial to have audience engagement. We want them all to bid -- more bid cards in the air means the revenue to the charity increases. That means, as an auctioneer, I need to be courting the second and third high bidders, giving them permission to stay in the game, and not just focusing on one or two potential high bidders. In fact, I coach my audience, letting them know they can play along all they want -- be my second and third high bidders all night long. But, if they dont actually want the item, they should pull their cards down before I say Sold!

So, remember, while we do ultimately collect the money from the high bidder, we make money from every guest that places a higher bid on a Silent Auction form or raises their bid card during the Live Auction. Its important to keep your entire audience engaged and interacting because, even if they dont win, their participation ensures that the charity does.

(Big thanks to Corinne Gregory for sharing her insights with us this week! For more information about her, go to auctionhelp.com and corinnegregory.com.)
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Dont Skimp!

September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?

Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, its important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.

If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.

Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether its a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.

After a gala, theres still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.


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Fall-Infused Galas

September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.

Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas a few weeks back. But were also always here to help incorporate new ideas into your fundraising auctions and galas, whether its cuisine pairings or recycling themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.

Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesnt need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.

One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice infused drinks. And while that name is a misnomer 2015 is the first time that Starbucks Pumpkin Spice Latte will include any actual pumpkin theres no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.

Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.


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Dont Forget the Where

July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?

Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organizations vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:

Can my donors get there? If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If youre throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.

What facilities are available? Dont let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.

Is it hot? The wow factor extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A citys newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.

Is it on theme? If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale casino night in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.

Can we stay here long term? Weve talked before about making gala planning earlier by repeating a partys most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.

Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.


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Recycle Your Gala

April 29, 2015
At Mitch-Stuart, Inc., we like making non-profit fundraising auctions easier. Whether its offering great charity auction travel packages to organizations on a consignment basis or setting up a group with our partners to help with everything from running the auction to collecting bids, we want to help make event planners lives simpler.

One of the best ways to make the year-over-year process of pulling off fantastic non-profit fundraising events less stressful is to avoid reinventing the wheel. Each year, there are several major decisions that an organization has to make in terms of promotion, of theme and even of location. But why go through all the effort to do that each year, when you can make the same decision work for years to come? Here are three ways in which a recycled idea can make the yearly work of planning that gala a little easier.

A Visual Brand:
Yes, you can certainly use your organizations logo on promotional materials for your gala event. But developing and then reusing a special image for posters and flyers about the fundraiser not only pops off of advertising, it also lets donors and supporters know that something special is about to occur. It separates this one event, this one moment, from all the other marketing collateral you might send over the course of a year.

Go All-In on a Theme:
Developing a brand for your event can save a lot of effort each year. If your home city knows that, each spring, youll be throwing a beach party by a local pool, or that ugly sweater parties around Christmas are your thing, then crowds will be on the lookout for the yearly invite. And dont worry about being repetitive: There are countless variations on a theme that can differentiate this years event from prior editions. For example, if youre throwing a casino night, gambling in Las Vegas is very different from the gaming of, say, the French Riviera. Both, however, will utilize the same basic equipment (roulette wheels, poker tables, etc.) and fall under the umbrella of what youve established your event brand to be.

Lock Up the Location:
In some cases, the venue for a charity event is as iconic as any theme and as dazzling as any auction item. If your non-profit has found a home for its gala fundraiser in a historic, grand or just special location, theres no need to shop around every year. Make your event into THE event at the historic opera house, mansion or even park picnic area. Giving predictability to a galas location can help brand your fundraiser in the publics mind, and make people from the outside want to find out about that great night out that happens in that gorgeous venue each year.


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More Vendors, Less Work

April 22, 2015
There are seemingly a thousand moving parts when it comes to a non-profit fundraising event, from catering to theme selection, from invitations to decorating and from entertainment to auction set-up. Getting a gala off the ground and ready to entertain guests can be a tremendous amount of work.

Mitch-Stuart, Inc. certainly knows how to help provide your charity event with no-risk auction travel packages that can add the wow factor to any gala. But did you know that our network of partners can help make the burden of planning and pulling off a fundraiser easier in several other ways as well? One call to us can get the ball rolling on

Filling out the auction list:
Obviously, we can send your donors on once-in-a-lifetime adventures from Boston to Bali, and to events like the Super Bowl or the Tony Awards. But our partners at Grandstand Sports and Memorabilia can add more lots to your auction, with everything from sports gear to platinum record plaques and rare film items, signed and presented with certificates of authenticity.

Getting the biggest bids:
Yes, you can get a volunteer to act as auctioneer over the course of an evening. Yes, they can get to live out their dream of saying things like, I see $500, I see $500, can I see six? as quickly as possible. But if you do, you will be leaving money on the table. A good auctioneer is like a good emcee or host: You may be able to do without one, but youll notice their absence. For more, check out our blog post with reasons to hire a professional auctioneer.

Organizing the auction:
So youve got a list of items, youve got people who want to bid on those items and youve got someone to sell them. Whos going to be in charge of collecting payments and distributing the items? Dont make a volunteer sit in the back of the room with a credit card reader attached to an iPad, swiping cards and handing out envelopes with certificates. Leave that to a company like GiveSmart, which along with mobile bidding (another item to incorporate into your auction with little effort!), also offers check out services. Allow winners to pay without standing in a long line at the end of the evening, and know immediately who has paid and who hasnt.

Want more great tips on how to get help planning and running your gala auction? Reach out to a Mitch-Stuart, Inc. expert today!


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Guest Post: On Consignment

February 18, 2015
(From Mitch-Stuart, Inc.: Word is spreading about the advantages of auctioning consignment items at charity galas! Our friends at Scott Robertson Auctioneers recently wrote a blog post on the topic, and we love their enthusiasm for getting the best possible travel packages for non-profit fundraising auctions into the hands of bidders. That post appears below, with their permission.)

Seemingly every day I receive a message from a client asking How do we secure great items for our fundraising auction? Does this question sound familiar to you and your committee? You are not alone in this quest to find high profit items that will excite your guests and get them to bid.

Experience has taught me that in order to have a successful fundraising auction you need the following four components in place.
  1. The right people in the seats. These guests must believe in your cause, have the financial resources to support the cause, and the desire to help.
  2. Great items for the attendees to purchase. Everyone is strategic in their bidding and will not bid on items they dont intend to use. Pre-event promotion is always a good idea so attendees arrive ready to bid on items that excite them.
  3. A great ambassador like a fundraising auctioneer. He or she will be the glue that holds the other components together and motivates the audience.
  4. A cause that people can easily support. Those donating their money at a fundraising event want to make sure their donation will make an impact on the lives of others.
If you have three of the four components in place then great, youre almost there. But the component Ive seen left out most often is #2 great items. If the right people are there, the right auctioneer is there and the cause is right, but the items are wrong, a charity will leave so much money on the table because they werent strategic in their item procurement.

I hear from many charities throughout the year. They tell me they would love to have better live auction items but dont have the resources. I totally understand. In fact, getting the right items for a live auction is more challenging than ever for some.

One possible solution for these charities may be and I stress may be consignment companies, great businesses that are totally focused on putting together trips and experiences that make unique and wonderful top-shelf items.

These companies purchase items at volume wholesale prices, mark them up a little, and then provide the item or package to not-for-profit organizations at no initial cost. The charity only pays for the item after it is auctioned and sold at the charitys gala. Rest assured a good fundraising auctioneer never sells an item below the cost of the package.

Another advantage of using consignment is that the packages can be sold multiple to times to several bidders, a donated item typically can only be sold once.

When the auction is over the charity contacts the consignment company, informs them which item was purchased, provides them with the funds and then gives them the contact information of the person who won the item.

The consignment company will act as the concierge and contact the bidder directly and work with them all the way until the bidder utilizes the trip. Typically quality consignment companies can be flexible, if needed, to modify the trip to meet the needs of the buyer (its important the consignment company acts as the concierge so the buyer receives the personal service they deserve and the charity can focus on other matters).

Another great point about these companies is that they often under promise and over deliver and that will make the winning bidder feel even better about the item they purchased. Thats pretty rare in todays world.

I do have one caution. There are a lot of consignment companies out there. Do not go with one you just found on the Internet or the cheapest. You need to use a company that has an outstanding reputation and a great track record for delivering what it promises.

I hope this helps those charities looking for unique items and experiences their guests will truly love to bid on. Sure, there is a cost involved. But even with the cost big dividends await.

(We want to thank our friends at Scott Robertson Auctioneers for the great summary of why non-profits should work with consignment sellers to help give their auctions that wow factor. If youre ready to send a donor on an once-in-a-lifetime adventure, reach out to a Mitch-Stuart, Inc. travel expert today!)

Scott Robertson Auctioneers
srauctioneers@gmail.com
239-246-2139


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Engaging More Auction Donors: 3 Keys to Your Most Successful Benefit Auction Ever

January 07, 2014
This weeks guest blogger and fundraising auctioneer extraordinaire, Kathy Kingston, updates us about ways to tap into key giving trends at charity auctions.

According to Kathys extensive benefit auction industry know-how, benefit auctions are booming across the United States. In fact, many of her clients broke all-time fundraising records this year.

Americans are incredibly philanthropic. 75% of Americans give to Charity, according to Sharon Danosky, fundraising consultant and president of Danosky & Associates. Over 16.3 billion dollars are raised annually at fundraising auctions in the United States according to the National Auctioneers Association.

Kathy encourages nonprofits, schools, and event planners to tap into some of the reasons why people give, often the secret to increasing donor participation at benefit auctions. This advice can help you best select travel packages and other live and silent auction items as well as better planning of all elements to ensure your most successful auction ever.

Kathy created this acronym, MSL to illustrate how she sees auction guests giving at fundraising auctions: meaningfully, locally, and strategically. Here is how it applies to the ways donors are giving.

Meaningfully. Todays donors give to causes that are near and dear to their hearts, either via personal experience or when someone close to them asks them to become involved. How can you translate this meaning to your event? Kathy strongly suggests making sure the events mission is central in the conversation. Not just as the beginning and end of the night, but threaded throughout, visually, conversationally and any other creative way you can think of. Make sure that your auction guests understand the impact of their gift.

Locally. Think globally, act locally is more than just a lovely thought. It is the mantra of many of todays charitable givers. It is up to fundraising auction and event organizers to demonstrate how donor dollars benefit local causes and strengthen communities. Whether the cause is kids, animals, neighborhood beautification or something else very directly applicable to your audience, Kathy says Demonstrate the cause and effect for your attendees, make it live and palpable through special guests, video, live demonstrations etc. Clearly show how an auction donors participation will impact your local community.

Strategically.
Given the changing demographics and buying preferences of auction audiences, Kathy sees a trend towards generous giving during the fund-a-need special appeal. Kathy sees the fund-a-need special appeals as a powerful strategic vehicle for giving at charity auctions. In fact Kathys experience over the last several years shows that revenue from fund-a-need is actually outpacing silent and live auction revenue. All donors want their dollars to work especially hard. In many cases guests prefer to give to the cause and not necessarily purchase an auction item.

Think about MLS as you begin planning your 2014 events!

What trends are you seeing for donor engagement at your auction? What are your ideas? Contact Kathy at Kathy@kingstonauction.com or visit her website at http://www.kingstonauction.com.


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Event Best Practices: A Few Holiday Thoughts

October 02, 2013
Event Best Practices: A Few Holiday Thoughts

The holiday season is an important time for charitable giving and the end of the year is the most popular time for organizations to host fundraisers. Roughly a third of all annual donations are made in December. Fundraising is all about generating income for a good cause and a successful event allows for fun and rewarding ways to generate donations. Best success is achieved with careful and strategic planning.

The holidays are simply the best time to fundraise! So start early with a few event must-dos:

Thoughts on Themes


Dont be afraid to be creativeas long as its in keeping with the interests and status of your target audience andin some wayrelevant to the equity and ethos of your organization. Keep your auction event fun with a theme that will excite your donors. Black tie galas and winter wonderland themes are always nice but a fun, pop culture pleaser like a holiday movie theme can rev up your guest list (a visit to Middle Earth courtesy of Decembers Hobbit release perhaps?) Come up with a few creative ideasand test out the best with a few key board members or regular contributors to get their input and tacit approval. Once they sign on, RUN WITH IT!

The Art of the Holiday Basket

Baskets are a solid way of enticing higher levels of givingplus they can make excellent raffle prizes. Again, dont be afraid of getting creative with the contents. Go green with sustainable foods and even cooking lessons or other hot trends such as pet gift baskets, premium cigar baskets and art gift baskets. Everyone loves a basket full of goodies. Theyre great for re-gifting too!

Getaway Gifts

Consider travel packages. People love to travel, according to Travel & Leisure magazine, Of course, one thing in travel remains constant year after year: the quest for new horizons. You can offer a range of these from warm, exotic destinations to one-of-a-kind experiential trips! Look for places and packages that capture the imagination. What could be more fun at the holidays than knowing youve just won or purchased an exciting trip for yourself or your family! And doing it for a worthy cause is a win-win for everyone involved. A complete, all-inclusive package to the 2014 Super Bowl or a deluxe holiday shopping spree in NY? Surfing and scuba lessons in Maui? See these and more in our sample trips.

Keep your donors merry and be creative for your next holiday event.


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Dont Sacrifice Fitness When Youre Traveling!

September 04, 2013
These hotels make it easy

A recent poll shows that 53% of Americans like to stay in shape while on vacation, with about the same percentage opting for the hotel gym as their workout choice. Smart hotels have gotten savvy about what they offer their guests a couple of weights and a treadmill just will not do! This is important for those who organize charity auctions and fundraising events as well, since crafting the perfect travel package is key to success.

There is a trend now to offer health and wellness professional consulting and training including: body composition assessment, personal training, private yoga, nutritional counseling, group exercise and more. Here are some examples of hotels and properties that really do it right for their clientele.
  • Fairmont Hotels & Resorts provides gym clothes and shoes gratis for all members of their President's Club (free to join). Fitness at the Fairmont means Reebok workout apparel and footwear, an MP3 player and a yoga mat with stretch band, all of which can be delivered directly to your room upon request. The service is complimentary for Premier and Platinum members with a small service charge for Club members.
  • Ritz Carlton Washington DC for $15.00 a day guests can visit the Sports Club/LA and full access to 100,000 square feet of fitness machines, basketball courts, squash, a lap pool, boxing area and more than 100 weekly classes. The Ritz-Carlton - Bachelor Gulch - has amazing outdoor activities including a private, guided outdoor adventure in the surrounding White River National Forest, ideal for the mountain enthusiast and other adventures like the Winter Private Snowshoe Adventure, water therapy in the Gulch Signature Copper Tub Soak (for individuals or couples) and the Roaring Rapids (Inspired by white water rafting, this hydrotherapy massage experience includes a choice of detoxifying mustard or relaxing herbal mountain blend and is a wonderful alternative to a hands-on massage.) The Ritz-Carlton, Laguna Niguel ultimate beach vacation offers three miles of sandy beach with captivating views of the pacific while exercising in the Fitness Center or taking yoga outside on the bluffs. The Spa emphasizes the Art of Well including balance, energy and vitality. Fitness center - Cardiovascular & Strength Training, Resistance & Weight Training, Personal Training, Wellness Classes - Yoga and Pilates - all situated atop a 150 foot bluff.
  • Hyatt at the Bellevue guests gain complimentary access to the Sporting Club at Bellevue, accessible by an enclosed sky bridge and home to 93,000 square feet of strength and cardio equipment and an indoor running track.
  • Four Seasons Hotel San Francisco Sports Club/LA runs this hotel's on-site, 127,000-square-foot fitness center, which has out-of-the ordinary amenities such as a boxing studio and basketball court. Guests can attend workout classes for free and get advice from personal trainers.
  • Marriott Renaissance Club Sport in Aliso Viejo, California with full access to Renaissance Club Sport, a world-class sports club boasting 75,000 square foot facility offering a 12,000 square foot fitness floor, six group exercise studios, court sports, aquatic center and childcare services. The hotel near Laguna Beach, CA creates a superb suburban spa-style hotel and fitness center while offering many resort-like amenities for their guests. They can also enjoy jogging and fitness trails.
So many choices, so little time! Do your homework and see which offering appeals to you and your organization.


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Autumn in Nevada

August 20, 2013
Ok, its not April in Paris, but there are some lovely advantages to offering vacation packages to the delightful desert oasis of Las Vegas especially when the temperature dips below 100 degrees as part of your charity auctions or fundraising events.
Las Vegas Strip
Exotic Car Racing
Cirque de Sole Beatles Love
Las Vegas Rodeo
Blue Man Group
Grand Canyon
Mitch-Stuart Inc. offers a decidedly different take on the Las Vegas experience combining luxury hotel ambience with extreme thrills of exotic auto racing and aerobatic flight simulation, helicopter rides, to unique entertainment options such as attending a rodeo.

If a different customer take on Vegas is what your organization is looking for, here are some examples of whats new under the (Las Vegas) sun!
  • A Trip for Two to Las Vegas, Nevada for Four Days & Three Nights at the Four Seasons Hotel Las Vegas with Economy Class Air, Including an Exotic Car Racing Experience
  • A Trip for Two to Las Vegas, Nevada for Four Days & Three Nights at the Wynn Las Vegas with Economy Class Air, Including an Aerobatic Flight Simulator Experience
  • A Trip for Two to Las Vegas, Nevada for Four Days & Three Nights at The All-Suite Venetian Resort Hotel Casino with Economy Class Air, Including Round Trip Airport Transfers, Tickets to Your Choice of Cirque du Soleil: The Beatles or Mystre, and an Evening Helicopter Ride over the Strip
  • A Trip for Two to Las Vegas, Nevada for Three Days & Two Nights at The Cosmopolitan of Las Vegas Hotel, Marriott Autograph Collection with Economy Class Air, Including Show Tickets
  • A Trip for Two to The National Finals Rodeo Championship in Las Vegas, Nevada for Three Days & Two Nights at the Mandalay Bay Resort and Casino, Including Two Tickets to Your Choice of Any Session with Plaza Level Seating (December 2013) (Land Only)
And if you want still more adventuresome Vegas, there is no shortage of interesting day trips. The world famous Hoover Dam lies about an hour from Las Vegas. Right outside of the city is the beautiful Red Rock Canyon that offers plenty of either easy or more strenuous hiking and mountain biking trails and for a more extensive day trip, you can even visit the Grand Canyon. Closer to the strip but still a world away, visit the Mob Museum which showcases both sides of the notorious battle between organized crime and law enforcement, or the Neon Museum which is loaded with the huge signs that once beckoned you into casinos like the Silver Slipper, Stardust, and El Cortez. A trek to Lake Mead is beautiful as well.

But if all you really want to do is gamble, shop and then eat well dine like the locals at these palate-pleasers:
Anything we missed? Let us know your favorite Vegas visitor spots.



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Package Travel: Whats New for Non-Profits

November 20, 2012
Are you racking up sleepless nights worrying about how to make your next fundraising auction special? Rest easy and check out some new ideas for no-risk travel packages.

But, before you even start dreaming of the spectacular offerings you can present to your attendees, take a look at this event selection checklist:
  1. Select packages that motivate all attendees and give your fundraising a big boost.
  2. Use a wide variety of offerings, such as ski packages, golf trips, sporting events, cruises, getaways, family trips and much more.
  3. Think big - an exotic destination could be your recipient's dream vacation and give your event that "WOW" factor.
Finally, ask yourself, has your crowd been there, done that? If so, you might want to consider some of these experiences offered by Mitch-Stuart. According to recent press, the well-traveled dont always want cookie cutter trips, they want meaningful, more curated travel.

This year, Mitch-Stuart, the leader in providing no-risk travel packages for fundraising events presents this eye-popping array of new offerings guaranteed to move even the most jaded travelers.
 
Please read on and let us know of any wonderful package travel opportunities youd like to see.
  • Go to the Primetime Emmys!
  • Go to Any Game in 50 Markets! (NFL, NHL, NBA or MLB Regular Season Game)
  • Top Gun Experience being a Fighter Pilot for a Day in a Military Aircraft
  • Explore Kenya's Breathtaking Landscape & Wildlife and a game drive from a hot air balloon
  • An America's Cup Yacht Experience
  • All-Access Ultimate NASCAR Fan Experience
  • Culinary experience cook with the Executive Chef at the Four Seasons Hotel in Florence
  • Scottish fairy-tale tours of castles and mansions
  • Join the foodies at the South Beach Wine & Food Festival
Of course, were always expanding our catalogue to include some of the travel industrys most unique and exciting trips and packages. Be sure to visit our website, register and check out the full catalogue.

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