Fundraising Auction Resolutions
January 12, 2016
We’re almost two weeks into 2016. How are those resolutions doing?
According to a Harris Interactive poll from two years ago, one in three people who make a New Year’s resolution has ditched it by the end of January. Whether it’s shedding a few extra pounds, staying within a budget or even stopping smoking, changes made based on the calendar seem to carry less weight for individuals than those made out of true need. However, for your organization, the New Year may be just the time to supercharge a fundraising auction.
We love helping non-profit organizations
raise funds with our gala auction travel packages
, but we also want to make sure that each trip offered fetches the maximum bid possible, while also being easy for both the supporters and the staff. What are some changes you can make to guarantee that 2016 is your most successful fundraising year?
Get mobile. Pew Research says that almost two-thirds of Americans own a smartphone as of the spring of 2015, and that number certainly is not going to decrease. Using a mobile bidding system like our partner, GiveSmart, allows your gala attendees to place bids from their table and, maybe more importantly, pay from their phones, helping to lessen that end-of-evening payment crush at the auction table. It also simplifies your post-auction process by collecting fulfillment and payment information in one place, meaning less paperwork.
Get wide. Yes, most resolutions involve getting more narrow (especially when it comes to waists and guts), but it might be time for your gala auction event to try and reach out to more people. An eye-popping 87 percent of millennials gave to charity in 2013, but for those who are just starting in their chosen career paths, bidding $5,000 on a trip may be impractical. However, by offering a travel package raffle, those same 20- and 30-somethings who may not be able to shell out the big bucks can support your organization while having a chance at winning a once-in-a-lifetime trip.
Get big. On the opposite end of the affordability spectrum, never be afraid of offering the kinds of trips that bring in the biggest bids. Offering at least one “affordable” option is important to get everyone involved, but your biggest donors are willing to buy more than a couple of raffle tickets. Weeklong adventures to Bali, safaris, tickets to the biggest sporting events and award shows … each of these can bring in the type of money that turns a fundraising effort into a major success. Give your supporters a real chance to step up to the plate, and you may be surprised by what they’ll do.
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September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?
Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, it’s important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.
If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.
Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether it’s a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.
After a gala, there’s still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.
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September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.
Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas
a few weeks back. But we’re also always here to help incorporate new ideas into your fundraising auctions and galas, whether it’s cuisine pairings
” themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.
Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesn’t need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.
One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice” infused drinks. And while that name is a misnomer – 2015 is the first time that Starbucks’ “Pumpkin Spice Latte” will include any actual pumpkin – there’s no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.
Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories – ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.
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Don’t Forget the “Where”
July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?
Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organization’s vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:
Can my donors get there?
If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If you’re throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.
What facilities are available?
Don’t let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility – not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.
Is it “hot”?
The “wow factor” extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A city’s newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.
Is it on theme?
If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale “casino night” in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.
Can we stay here long term?
We’ve talked before about making gala planning earlier by repeating a party’s most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.
Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.
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June 03, 2015
To raise the most money during a gala auction, it helps to sell items that play on the event’s theme. It’s one reason why our trips to locations like Las Vegas are popular with organizations who throw “casino night” parties, or that sophisticated travel packages to places like Paris and London go well with black-tie affairs.
But an often-neglected way of pairing auction with event can be literally served up on a plate: Creating a menu for the evening that goes well with a Mitch-Stuart, Inc. non-profit auction travel package can be a fun way to highlight a night’s aesthetic while also making supporters hunger for a trip out of town. Some of our most popular trips include lots of exposure to local cuisine, and that means plenty of unique dishes to spice up your get-together.
One of the many traits New York City is famous for, of course, is its food. If you doubt that, ask any native New Yorker you know about where in the city to get the best slice of pizza or best bagel – but only do so if you’ve got a couple of hours to kill listening to the response. If a non-profit is offering one of our Big Apple trips – like perhaps the “Savor New York – Deliciously!” package, which includes a food tour through either the Lower East Side or NoLita? – a fun way of drawing attention may be to set up a faux-hot dog stand on the premises. While donors wander around and mingle, they can grab a dog as well. This works especially well at fancier parties, believe it or not, as there’s no better conversation starter than the shared danger of trying to eat a hot dog with ketchup and mustard while wearing formal clothing.
Want to go quirkier? Fans of the southwest will enjoy our “Sophisticated Southwest Style” trip, which takes donors on a four-day, three-night trip to Santa Fe, NM, to explore the culture of one of the region’s most artistically-forward cities. But Santa Fe is also a capital of southwestern cuisine, and to get the attention of your supporters, there is but one dish to serve: The Frito pie. The casserole-esque dish is said by some to have gotten its start in Santa Fe at a Woolworth’s lunch counter and even spawned a mini-controversy when chef and critic Anthony Bourdain insulted it during his CNN show. It works as a side dish or, maybe even better, as a passed hors-d'oeuvre; simply cut open a small bag of Fritos lengthwise and top with chili, cheese and anything else that would go on, say, a taco.
Tacos aren’t a part of the menu at most places in New Orleans, but if your organization would like to offer trips to the Crescent City there are plenty of culinary delights to pair with the travel package. Adventures like our “Discover New Orleans’ Celebrated Downtown” and “The Home of Jazz” both offer donors a chance to take a cooking class as the famed New Orleans School of Cooking, and it is almost a guarantee they’ll learn to whip up a beignet while in the city. The pastry makes for a perfect breakfast when in New Orleans, but load it up with powdered sugar and it can make an excellent dessert course. Don’t forget to add a strong cup of coffee and some live Dixieland jazz.
We don’t have a test kitchen, but we do have more suggestions – reach out to a Mitch-Stuart, Inc. travel expert to talk about offering one of these trips!
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