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How Non-Profits Can Profit from all the Tools in the Marketing Tool Box

February 20, 2013
Facebook, Twitter, YouTube, the blogosphere — the list of social and digital platforms grows every day. And with this growth comes the belief among marketers that each will be the future savior of the brand, company, and product or in our case, the non-profit. Conventional wisdom — demonstrated by the tremendous numbers of eyeballs and viewers these vehicles attract — is that each entity can navigate the new landscape and leverage some or all of what is available.

We've taken the plunge at Mitch-Stuart, Inc. and believe we're laying the foundation for our future in this arena.

No doubt you should get involved in the social-digital media "space" — but there is a caveat. We were speaking with a friend recently who is the Director of New Media for a large, well-known multi-national ad agency. His specialty is social-digital experiences.

With everyone looking to him and his "bag of new tricks" as the proverbial silver bullet for a renewed and revitalized success for their brand or product, his honest response was:

"I'm just a ‘new tool in the tool box.’ We still need to be doing traditional marketing activities with traditional media IN CONCERT WITH a social-digital media effort. We are not a stand-alone function who will save the day. We can add new dimension, new ways of reaching our target audiences — but we work best when we all work together."

At Mitch-Stuart, Inc. — we're successfully doing traditional marketing — with the added power of social and digital efforts — and here are some of the benefits we are seeing.

Facebook — In mere months we've designed a page that serves as a sounding board for ideas such as contests and photo displays and we now have a presence in this "must-have" medium. We also use Facebook to link to our newly created blog and highlight news of the company.

Twitter — In 140 characters or less, every day we tweet out news of interest to potential customers and clients. We have seen our followers grow, re-tweet, favorite our comments and we reciprocate to other like-minded "tweeters" in the travel/non-profit space. We're not only generating buzz about our company, but of industry news and trends.

YouTube — Here is a situation where we are exploring to find the best way to use the platform. We recommend strategizing the best way to use each of the tools to reach your audience and tell your story.

Blog — The Mitch-Stuart blog you are reading provides a place for us to demonstrate our expertise as well as give "shout-outs" to great clients with great stories to tell. We see our posts linked to other companies and do the same for theirs. Our blog also helps to provide us with ideas for direct mail, publicity and our upcoming newsletter. It also gives us the opportunity to comment on timely topics and start conversations with readers.

Stay tuned, there's a lot more to come!


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Package Travel: What’s New for Non-Profits

November 20, 2012
Are you racking up sleepless nights worrying about how to make your next fundraising auction special? Rest easy and check out some new ideas for no-risk travel packages.

But, before you even start dreaming of the spectacular offerings you can present to your attendees, take a look at this event selection checklist:
  1. Select packages that motivate all attendees and give your fundraising a big boost.
  2. Use a wide variety of offerings, such as ski packages, golf trips, sporting events, cruises, getaways, family trips and much more.
  3. Think big - an exotic destination could be your recipient's dream vacation and give your event that "WOW" factor.
Finally, ask yourself, has your crowd “been there, done that?” If so, you might want to consider some of these “experiences” offered by Mitch-Stuart. According to recent press, the well-traveled don’t always want cookie cutter trips, they want meaningful, more “curated” travel.

This year, Mitch-Stuart, the leader in providing no-risk travel packages for fundraising events presents this eye-popping array of new offerings guaranteed to move even the most jaded travelers.
 
Please read on and let us know of any wonderful package travel opportunities you’d like to see.
  • Go to the Primetime Emmys!
  • Go to Any Game in 50 Markets! (NFL, NHL, NBA or MLB Regular Season Game)
  • Top Gun Experience being a Fighter Pilot for a Day in a Military Aircraft
  • Explore Kenya's Breathtaking Landscape & Wildlife and a game drive from a hot air balloon
  • An America's Cup Yacht Experience
  • All-Access Ultimate NASCAR Fan Experience
  • Culinary experience – cook with the Executive Chef at the Four Seasons Hotel in Florence
  • Scottish fairy-tale tours of castles and mansions
  • Join the foodies at the South Beach Wine & Food Festival
Of course, we’re always expanding our catalogue to include some of the travel industry’s most unique and exciting trips and packages. Be sure to visit our website, register and check out the full catalogue.

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