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Are You Ready for Your Holiday Fundraiser?

December 11, 2012
During this hectic holiday season, your holiday fundraiser may have to work a bit harder as it competes with other social gatherings such as office parties. According to a recent survey from Challenger, Gray and Christmas, Inc., the number of businesses planning a year-end party is up 83 percent year over year.

In addition, 17 percent of responders said that more money is being budgeted for their event in 2012, and 10 percent said this would be their first year back on the scene, having gone one or more years without one.

No one can attend every event they are invited to, are you armed with enough “bells and whistles” to make your end-of-year fundraiser stand out in a crowd of various invitations? Here are some things to consider as the date approaches.

Increase Awareness – Yes, you can keep increasing awareness as the date approaches. Take advantage of online news sites (see the local “Patch” news outlet and others in your community). These sites often allow one to post event information directly on the website. Also send media alerts and updates to daily newspapers, local TV stations and radio outlets.

The Personal Touch – This can be as sophisticated as timed reminder e-mailings or text messages to those as-yet-to-RSVP, or as “old-school” as making personal calls to encourage attendance.

Get Social – Even in the hustle and bustle of the holidays, savvy event planners can cut through the clutter and engage invitees through simple social media channels. Is your event on Facebook? Does it have its own hash tag and are committee members tweeting on a daily basis? Be sure to research what other social media sites resonate with your attendees.

And hurry up! The clock is ticking. Get more gala ideas here at the Mitch Stuart website and we would love to learn any of your fundraiser tips!