Call our experts today.
Call our experts today.
Click here to access our RSS feed
2013 2014 afp airports appreciation association of fundraising professionals auction auction fundraisers auction help auction ideas auction items auction planning auction travel packages award shows baby boomers blog canada case study charities charity auction charity auction fundraiser charity auction fundraisers charity auction ideas charity auction items charity auctions charity fundraising ideas cinema client referrals consignment cruise customer service destination spotlight destinations direct marketing disney donations donor recognition donors employee incentives employee motivation europe event planning event tips events exotic destinations facebook family vacations flickr food france fundraiser fundraiser auction ideas fundraiser auction packages fundraiser ideas fundraiser packages fundraiser venues fundraisers fundraising fundraising auctions fundraising events fundraising ideas fundraising packages fundraising professionals fundraising raffles fundraising tips fundraising trips galas getaways giving great fundraising opportunities holiday holidays incentive travel incentive travel packages incentive travel program increase auction bidding journal marketing mitch-stuart movies new orleans non profit auction non-profit non-profit fundraising ideas non-profit organization nonprofit times npt oscars paris philanthropy raffles repeat business social media sports packages success story successful auctions summer vacations tags: auction ideas technology things to do things to eat tips tours travel travel experience travel incentives travel packages travel tips travel trends twitter vacation vacation packages veteran's day volunteers youtube
2013 Donor Do’s And Don’tsDecember 18, 2012
Donors are the lifeblood of fundraising organizations. And in the multi-faceted, donor-demanding world we live in, it is easy to see how a donor base can become fatigued. As a New Year’s resolution, why don’t you ensure your organization initiates donor appreciation by following these simple “do’s and don’ts”.
DO learn the art of “narrowcasting.” Show your organization’s smarts by strategically targeting those most likely to give instead of setting your sights on quantity over quality.
DO listen to your donors. Take their critiques seriously, acknowledge their wisdom and attention to your cause and demonstrate change based on their recommendations.
DO thank donors, early and often! It is human nature to yearn for appreciation for a job well done. Engender continued participation and warm feelings with simple heartfelt thanks, expressed in a timely manner.
DO give equal time (as hectic schedules permit) to small donors. A big pool of small donors is as invaluable as its opposite! Additionally, by cultivating small donors, you will migrate some into the bigger donor ranks.
DON’T burn out your volunteers. Volunteers keep your non-profit ship afloat and being tasked too often to do the same rote tasks can sour even the most devoted. Listen to them as well and incorporate their suggestions. Keep the tasks rotating so volunteers can experience each aspect of your organization and find something they can truly hang their hat on.
DON’T constantly ask for money. If you try going to the well too often, it will run dry. Contributors don't want to feel obligated ALL the time to find money.
DON’T make the mistake of not cultivating new donors — let people know your mission and always have an “elevator speech” prepared.
DON’T send form letters to big donors (sometimes with mass mailings a form letter is a must) but to your loyal enthusiasts, the personal touch is demanded!
Most importantly, keep striving for more dialogue with your donors. With the advent of social media, there are many platforms for two-way conversation but that is not carte blanche to forego the occasion for coffee or lunch!
Do you have any do’s and don’ts you’d like to share?
To leave a comment, please click here.