BeCause

Let Your Donors Surprise You!

December 14, 2016
If asking for donations is tough, asking for big donations can be terrifying. But if you’re not asking for more money, you won’t get it.

One of the most common worries we hear from auction planners is that they’re not sure that their donors can afford one of our non-profit fundraising auction travel packages. But as our Senior Vice President Michael Upp and auctioneer Kathy Kingston recently detailed on their “Mythbusters� teleseminar, that line of thinking may leave your organization with a smaller haul from a gala event.

It may be true, for instance, that some of your donors will not be able to afford a big-ticket auction item. Whether it’s a younger supporter or one who gives more to your organization by volunteering, not everyone will have the same resources at their disposal. But to focus on your average donor when planning an auction can severely limit the amount of money you raise. After all, it doesn’t take a room full of bidders to win a trip – just a couple of them with generous, open wallets. If only one person will win the item in question, then focusing on the biggest donors makes sense.

In addition, spending is not always done with the logical side of the brain. There’s a cliché in the sales world, “people buy on emotion and justify with logic,� and that may be even truer when it comes to giving to a cause for which they are passionate. According to Harvard Business School’s Gerald Zaltman, an astounding 95 percent of purchase decisions are made unconsciously. So even if your donors may not think that they’re looking to spend a lot of money at your gala, they may *feel* like it’s a good idea – and that can be a big motivator.

Finally, to worry about your donors not having the money to bid on big-ticket items is to worry about something unknowable. It could be, for instance, that a supporter who rarely gives more than a few dollars at a time has been saving up for a once-in-a-lifetime trip. Or maybe a bidder just got a big raise at work and is looking to use it on a major vacation. In order for your donors to surprise you with their generosity, you have to give them the opportunity.

According to a 2012 fundraising study, 44 percent of donors say they could have afforded a bigger contribution to their favorite causes. By offering more expensive auction items, you give those supporters a chance to help more.


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Little Extras, Big Benefits!

October 12, 2016
It can be easy, in the rush of putting together a fundraising gala, to treat the set-up as a checklist and skim over some of the items therein. Music? Check. Photographer? Check. There are plenty of decisions to make, and not all might create money right now, at this moment. But there’s a lot of goodwill to be mined from what might seem like smaller considerations for a planning committee. And that goodwill can help donors remember your organization, both for future events and for other fundraising drives throughout the year.

We love it when non-profits add a Mitch-Stuart, Inc. fundraising auction travel package to its gala event. They’re designed to grab attention, to make donors sit up in their chairs and start dreaming about vacations to far-away places – and as they do that, they leave an impression on the attendees about the organization hosting the soiree. In addition to your auction lot list, however, there are other ways to try and add that extra-special shine to what could be an overlooked element of your night.

The DJ: There is a skill to disc jockeying that sometimes goes underappreciated; it’s often a good idea to hire one, rather than depending on a computer playlist or, worse, the radio to provide tunes. But if you really want to get people talking, reach out in your community to find a DJ who spins real records. Not only will you know you’ve got someone committed to the craft, but you’ll also add an extra visual element: Records just look better than laptops. Best of all: Many DJs who spin from records do so because they have certain specialties, and so it may be easier to find a disc jockey with expertise in, say, 50s and 60s soul (or the music era of your choice) to fit your theme.

The Photos: We love professional photographers for their skill, their flexibility and, from a business standpoint, their ability to deliver photos that your organization can use as promotional materials in the future. But your attendees will also appreciate the chance to capture their own memories from the evening. And while many have cameras on their cell phone, few will have the ability to make animated GIFs, for example, or paper flip books. Consider hiring an outside vendor to provide a photo booth experience, such as an automated GIF maker (stitching together several photos in quick succession to create a herky-jerky animation) or a flip book printer, to help donors and guests make memories on their own.

The Drinks: A couple of good choices of wine, a local brew or two … or maybe a sponsor? It’s very easy to overlook any sort of alcohol choices, because it’s pretty hard to go wrong with offering adults free drinks. But it’s also a great place for a little extra inspiration. We’re in the middle of a craft cocktail renaissance right now, and there are numerous bartenders in your city that are creating fascinating new drinks. Find a local expert and create your own, themed specialty drink list! It doesn’t have to be long – maybe one for guests who like lighter mixtures, and one a little boozier – but it’s the type of added extra that will get guests talking. And if the drinks are big hits, they might even be reaching out later … to get the recipe!


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Raising Funds Under the Stars

June 22, 2016
Take a look around – everyone is outside. Coworkers are taking their lunch breaks at that park across the street. Evenings are spent at baseball games. Vacations involve beaches, camping or long hikes. This is the season for al fresco everything.

So why keep your gala indoors?

Mitch-Stuart, Inc. loves helping non-profits raise money with our fundraising auction travel packages – they’re the perfect addition of “wow!” to any gala program. But we *really* love it when we get to help charities pair the perfect auction destination with an amazing outdoor event. And while pulling off a successful outdoor fundraising gala is not easy, a bit of foresight and planning can create memories for your supporters that will make sure they always think of you and your cause fondly.

Where does your event committee need to focus its energy when planning an outdoor event? Start with these three areas:

Theme: If you’re going to go through the trouble of moving an event outside, make it count! Whether centered around a menu item (barbecues, crawfish boils, etc.) or a larger, atmosphere-based idea (with a title like “Enchanted Forest” or “Beach Bonfire”), this is the chance to create a night to remember by piggybacking on the beauty of nature. Have fun with it, and don’t be afraid to push a little past your normal boundaries; it’s likely that your supporters will be a little more forgiving about small problems if you’re trying something daring and fun.

Logistics: Everything from picking the right location to having enough flat surfaces and tables becomes magnified at an outdoor gala. As an example when inside, you can just look for an extra power outlet, but if you haven’t run adequate juice to run both the DJ equipment and the temporary lighting, for instance, there’s little that can be done on the fly. It might be a good idea to run something approximating a “dry run” of the event a week prior with as much of the equipment as possible (no need to add rental days for anything gear coming from outside of the organization, however). And before locking into a space for the event, make sure you visit it during the time of day which you’ll be holding the gala, to check for things like bug population.

Food: The cuisine you serve outdoors is often a function of the seating you have available. If you’ve got formal tables set up, it may still be easy to present delicate meals requiring all utensils. But if your outdoor space is a little less formal – standing pub tables, for instance – finger food might be the way to go. Just stock up on wat napkins, in order to avoid long lines at whatever running water is available. It’s also important in an outdoor space to think about the distance from the kitchen to the gathering. Is food going to be prepared off site? Will it stay warm as it’s being brought to the party? And who’s going to bring it all? The meal is the most tangible item for which a guest is paying with their ticket – get it right, and few are going home unhappy.

Got any other suggestions for pulling off an outdoor gala? Let us know on social media: Like us on Facebook and follow us on Twitter for more tips and travel inspiration.


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Rock and … Travel?

April 06, 2016
In a few days, the attention of the music world will focus on tiny Indio, California. The desert community just outside of Palm Springs will host one of the country’s biggest gatherings of rock, indie, hip-hop and youth culture. The Coachella Valley Music and Arts Festival (named after the valley that is home to Indio, Palm Springs and other neighboring cities) draws nearly 200,000 people to inland California over the course of two weekends, all to watch some of the largest names in music. Festivalgoers travel from around the world to camp outside of the Empire Polo Grounds, the host of the concert, or book hotel rooms across the valley.

Like a food festival, a particular sporting event or even a season change (like fall in New England or spring among the cherry blossoms of Washington, D.C.) music can be a great motivator for a traveler. Thankfully, Mitch-Stuart’s catalog of fundraising auction travel packages can absolutely be used to send a music aficionado on a once-in-a-lifetime adventure involving some of the great names and places in music history. For music fans, there are few cities more accommodating than New Orleans. Beyond every café and bar in the French Quarter with a jazz combo playing in the back corner, the city is home to some of the country’s best music festivals. The New Orleans Jazz Festival brings in some of the world’s brightest lights in its titular genre, along with soul, R&B and even rock acts (Pearl Jam and Stevie Wonder are headlining in 2016). The Essence Festival, traditionally held during the summer, may be America’s biggest celebration of African-American culture, including music headliners, guest speakers and others. And Voodoo Music and Arts Experience combines great tunes with interactive art in a way that draws fans of both. For those who prefer music of a different era, a trip to visit one of the country’s museums dedicated to the art may be a great bidding motivator. Whether it’s the Country Music Hall of Fame in Nashville, the Rock and Roll Hall of Fame in Cleveland or even a smaller tribute (the Stax Museum in Memphis, for instance, dedicated to the classic soul label), a trip with a built-in musical attraction like one of these destinations can turn heads at a fundraising auction. These excursions can be bonus features to an already-existing package (a country fan bidding on our “CMA Awards, Country Music's Biggest Night!” item, for instance) or reasons to utilize one of Mitch-Stuart’s “Choose Your Own Adventure” packages, making them versatile selling points. And if your supporters want to combine the energy of music with the star power of awards shows, we’ve got trips to two different nights filled with statuettes, live performances and surprises galore. As mentioned before, the “CMA Awards, Country Music’s Biggest Night!” takes donors to Nashville this November to watch the 50th annual Country Music Awards. And while the show itself is the centerpiece, fans will find plenty to do during the rest of the time; there’s a reason Nashville earned the nickname “Music City,” after all. And no city does glitz and glamor quite like Los Angeles, meaning that the 2016 American Music Awards, also held in November, attracts a who’s-who of the pop charts. The 2015 edition featured Jennifer Lopez, Gwen Stefani, One Direction and Coldplay – and the 2016 show could feature your supporters (in the audience, at least) with the “Rock On at the American Music Awards!” package.

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Guest Post: How to Ask Big Donors for Leadership Gifts in Six Steps

December 16, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what they’re thinking about when it comes to helping charities raise the most money possible. This week, Keith McLane of KLM Auctions tells us about reaching out to those major gift donors. Enjoy!)

Charity fundraising events pose a tough challenge: You have to mobilize financial resources from donors to meet your aggressive monetary goals. To launch your campaign, you turn to your high-power donors, the heavy hitters who make or break your efforts. Your outreach to them takes first priority.

So how do you address these big donors in a pre-auction fundraising letter and hit all the right notes? Let’s take it step-by-step.

1. Start off with a big thank you for past generosity:
   
   Dear Stan and Jan,
   
   Thank you again for the donation of your Tahoe home for the auction; it was incredibly generous and I hope it goes for some really big money this year!
   
   
2. Make your supporters understand how important their contributions are, and how their leadership role will be critical in the new project:
   
   I'm reaching out to very select families regarding this year's Fund-a-Need. I don't know if you saw my earlier email to the auction RSVP list, but we have an idea we're very excited about: To add artificial turf and a retaining wall to the dirt hill near Annex (beside the ramp between the upper and lower playgrounds). We think it will make a huge difference to the children's experience and really liven up the play space.
    
3. Emphasize the immediate challenge ahead, and how the big donor will be a visible trailblazer who sets the tone for the entire community.
   
   But it doesn't come cheap.
   
   We've been working with landscape architects and the bids are on the order of $60,000, of which I'd like to raise $50K or more from Fund-a-Need. It's a high goal, but in the past when the (Name of School) community has mobilized we've come in at or above that level and I'm hopeful we can do it again. If we hit the $50K target, we should be able to make up the remainder from the general auction proceeds.
    
4. Let your donor know that if they are first in the game, they can be a game-changer in realizing fundraising goals:
   
   Hence my request. I have no idea if you are planning to contribute to Fund-a-Need or not this year, but our professional auctioneer tells us the most successful technique is to have one or two pre-committed top-tier bids in his pocket. It gets the energy in the room flowing and gets the paddles going up at nice high levels.
   
   In other words, we don't want to guess what the high bid is going to be, and we don't want to start too low.
    
5. Show understanding and flexibility – you’re not forcing anything on your big donor. At the same time, express your gratitude again and drive it home that they can play a prominent, instrumental role in realizing a community dream.
   
   I'm asking about a dozen families to try to find someone to start our bidding at $5,000. Yes, I realize that's a large amount and that you've already done a ton for the school and for the auction, for which we are all extremely grateful. And I realize we're coming at families with asks left and right and if this is too much I absolutely, totally get it; no problem whatsoever.
   
   But looking at past years' bidding patterns, if we can get someone to start at this level I do think we can hit it out of the ballpark.
    
6. Establish a basis for quick personal follow-up – a call or a meeting. Give another hearty thank you and a reminder to “save the date.”
   
   I will give you a call this evening to touch base in person. Thanks in advance for your consideration, and thanks once again for the generous donation of your Tahoe home!
   
   Take care, and looking forward to seeing you on Saturday.

In these six steps and with personal engagement, you can make your fundraising goals a reality.

Let your biggest donors know how grateful you are, and have them imagine what they could achieve next by dreaming big.

Keith McLane of KLM Auctions is one of California and the Nation’s top charity auctioneers and fundraising strategists. KLM Auctions’ auctioneers have all earned the distinguished Benefit Auction Specialist (BAS) designation from the National Auctioneers Association—a designation held by fewer than 20 auctioneers in California.


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Guest Post: Fundraising Lessons From Apple Picking

December 02, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what they’re thinking about when it comes to helping charities raise the most money possible. This week, we’re re-posting this wonderful essay by Connie Johnson of the Benefit Auction Institute about the parallels between fundraising and the outside world. Enjoy!)

Eight years ago my husband planted a Honeycrisp apple tree in our front yard. And being Minnesotans we are very biased that all Honeycrisp apples — if not the ones from our very own front tree — are the best on the planet. Of course, we place a premium on the fruit that the tree produces because there is some amount of work in getting to the point of harvest. Between the watering, the tiny amount of spraying, and the occasional pruning of the branches, there is something very satisfying about getting to the place where we can pick our prized apples.

Here are a few lessons I’ve gleaned from our apple tree and some parallels I've found in charity event fundraising:

Some apples are a lost cause. Get rid of them!

Despite our intention to have as near to organic fruits and vegetables in our yard as possible, my husband learned through trial and error that some degree of fruit would be lost without preventive measures like spraying. And even then, some apples still end up taken over by worms, bees or various bugs. We don’t try to save those apples. We get them off the tree and into the compost bin so they can feed the soil and serve us in some capacity later.

Relating to fundraising, you should be surveying your practices regularly, analyzing what works best and offloading the practices that have bugs in them. What produces the most donor fruit? Focus there and lose what is ineffective or even harmful.

Some apples are only partially compromised. Save what can be saved.

OK, so here’s the thing: At our house we try really hard not to waste what can be saved. And honestly, when you take a good look at “bad apples”, many apples can be saved—at least in part. We pull them off the tree and cut off the bruised or compromised area and eat the part that’s OK.
In planning your event, maybe you don’t have to dispose of an entire procedure, but merely tweak it for better results. Cut out what’s undesirable. Find a way to make what’s left work.

Some apples are beautiful on the outside, rosy and colorful, but don’t taste good because they’re not ripe enough or they’re overripe. Strike when the fruit is at its peak!

So much of effective harvesting boils down to timing, doesn’t it? Strike too soon or too late and the fruit may not taste right. It might be too tart or have little taste at all.

When harvesting donor gifts, you have to consider if the donor is ready for your ask. Have you done the proper work to select the optimum date for your event’s demographic? Have you informed them of what your nonprofit’s mission makes possible and what you’ll be able to do with more resources? Have you reminded them that your event is a key part of your nonprofit’s giving calendar and how critical each gift is to your cause? Have you let key person-to-person encounters pass by — and with them a great opportunity to ask for their support?     
    
When picking apples, your reach matters.

Several weeks ago we got a frost warning. In essence, get those apples off the tree, or lose them! My husband worked so hard to care for the tree and its fruit and I wasn’t about to lose those apples to a cold night! I grabbed the step stool from the garage and very carefully pulled down what I was capable of getting to. But here’s the thing: I am a petite woman and could not reach all of those apples by myself. I plucked off what I could, but I also knew my limitations and called in reinforcements. My husband is a tall guy and was able to “reach higher” (the Benefit Auction Institute’s tag line) to get those last apples down.

In the world of fundraising galas, you know as well as I, that it takes a solid and strategic team effort to get your best results. Look carefully at your limitations, opportunities and resources, and make sure that the right person is working on the right task to optimize the event that you work so tirelessly on for months.

Enjoy the fruit and share it.

At a family party before the final harvest we let everyone pick an apple off the tree. We had plenty and some gifts are meant to be shared. My soon-to-be three-year old niece heard she got to choose her own apple so I brought her out to the tree and hoisted her up. She looked at her options and then yanked her favorite apple off. Before I could even get her inside to wash the apple, she took a gleeful bite out of it—her “apple moment”, and that sight made my week.

Isn’t the point of fundraising to share the bounty? To make sure that the resources that your nonprofit needs are within reach because of the generosity of people who care about your mission and programs? Then share. Share donor resources. Share stories — donor, program recipient, volunteer, staff member. And give everyone on your team a chance to have their “apple moment.” It is the very best part of fundraising.

Happy harvesting!

(Big big thanks to Connie Johnson and the team over at Benefit Auction Institute for sharing their apples with us this week! For more information about the Institute, go to benefitauctioninstitute.com or call 651-318-0115.)


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Don’t Skimp!

September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?

Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, it’s important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.

If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.

Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether it’s a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.

After a gala, there’s still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.


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Fall-Infused Galas

September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.

Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas a few weeks back. But we’re also always here to help incorporate new ideas into your fundraising auctions and galas, whether it’s cuisine pairings or “recycling” themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.

Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesn’t need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.

One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice” infused drinks. And while that name is a misnomer – 2015 is the first time that Starbucks’ “Pumpkin Spice Latte” will include any actual pumpkin – there’s no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.

Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories – ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.


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Don’t Forget the “Where”

July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?

Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organization’s vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:

Can my donors get there? If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If you’re throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.

What facilities are available? Don’t let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility – not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.

Is it “hot”? The “wow factor” extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A city’s newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.

Is it on theme? If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale “casino night” in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.

Can we stay here long term? We’ve talked before about making gala planning earlier by repeating a party’s most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.

Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.


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Farm-to-Table Galas

June 03, 2015
To raise the most money during a gala auction, it helps to sell items that play on the event’s theme. It’s one reason why our trips to locations like Las Vegas are popular with organizations who throw “casino night” parties, or that sophisticated travel packages to places like Paris and London go well with black-tie affairs.

But an often-neglected way of pairing auction with event can be literally served up on a plate: Creating a menu for the evening that goes well with a Mitch-Stuart, Inc. non-profit auction travel package can be a fun way to highlight a night’s aesthetic while also making supporters hunger for a trip out of town. Some of our most popular trips include lots of exposure to local cuisine, and that means plenty of unique dishes to spice up your get-together. One of the many traits New York City is famous for, of course, is its food. If you doubt that, ask any native New Yorker you know about where in the city to get the best slice of pizza or best bagel – but only do so if you’ve got a couple of hours to kill listening to the response. If a non-profit is offering one of our Big Apple trips – like perhaps the “Savor New York – Deliciously!” package, which includes a food tour through either the Lower East Side or NoLita? – a fun way of drawing attention may be to set up a faux-hot dog stand on the premises. While donors wander around and mingle, they can grab a dog as well. This works especially well at fancier parties, believe it or not, as there’s no better conversation starter than the shared danger of trying to eat a hot dog with ketchup and mustard while wearing formal clothing. Want to go quirkier? Fans of the southwest will enjoy our “Sophisticated Southwest Style” trip, which takes donors on a four-day, three-night trip to Santa Fe, NM, to explore the culture of one of the region’s most artistically-forward cities. But Santa Fe is also a capital of southwestern cuisine, and to get the attention of your supporters, there is but one dish to serve: The Frito pie. The casserole-esque dish is said by some to have gotten its start in Santa Fe at a Woolworth’s lunch counter and even spawned a mini-controversy when chef and critic Anthony Bourdain insulted it during his CNN show. It works as a side dish or, maybe even better, as a passed hors-d'oeuvre; simply cut open a small bag of Fritos lengthwise and top with chili, cheese and anything else that would go on, say, a taco. Tacos aren’t a part of the menu at most places in New Orleans, but if your organization would like to offer trips to the Crescent City there are plenty of culinary delights to pair with the travel package. Adventures like our “Discover New Orleans’ Celebrated Downtown” and “The Home of Jazz” both offer donors a chance to take a cooking class as the famed New Orleans School of Cooking, and it is almost a guarantee they’ll learn to whip up a beignet while in the city. The pastry makes for a perfect breakfast when in New Orleans, but load it up with powdered sugar and it can make an excellent dessert course. Don’t forget to add a strong cup of coffee and some live Dixieland jazz. We don’t have a test kitchen, but we do have more suggestions – reach out to a Mitch-Stuart, Inc. travel expert to talk about offering one of these trips!

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Choosing a Theme for Your Gala

September 24, 2014
It’s possible that your non-profit or charity is so connected to its donors and to the public that all you have to do is swing open the doors, plate some appetizers, and ask for cash. It’s possible – but unlikely (not to mention way less fun).

Mitch-Stuart, Inc. has a variety of charity auction travel packages available for non-profits to offer (always risk-free, of course), but it’s even easier to work with groups that have picked a strong theme for their event. Here are some tips on how to come up with that perfect atmosphere and setting for your soiree, in order to give your donors the fondest memories possible:

Dress to Impress (Or to Not Impress): The day-to-day grind is often about finding comfort: People seek comfortable modes of transportation, comfortable temperatures and, certainly, comfortable clothing. But pushing donors out of their comfort zone can be all it takes to transport them from the daily routine and into a new world. The easiest way to accomplish that? Dress codes. Making a party a black tie affair works, but experiment with other ideas, too: Costume or masquerade balls are popular, as are “white” parties (everyone dressed in the palest of pales) and even beach attire soirees (sunscreen is optional).

How to Play: Once everyone is dressed to the nines (or roaming around in flip-flops, depending on the theme), it’s time to get them mingling. Introducing donors to each other (and to your non-profit’s enthusiastic volunteers) helps them forge new connections, share experiences related to your charity’s mission and generally makes for a livelier, lighter atmosphere (the type of feeling that can help boost auction returns). Try putting people together through games; talking with fellow faux-gamblers around a roulette wheel or bean bag tossers can be easier for the shy, and theme-dependent games contribute mightily to the mood of the room.

From the Floor to the Block: Finally, a theme can help focus your auction item procurement efforts. Of all of the different no-cost, no-risk consignment travel package options available, wouldn’t it be easier if there was a linking idea, a mood to set or a locale to match? For instance, a theme like “Casino Night” is begging for a trip to Monte Carlo or Las Vegas. Taking your donors to a faux-beach? How about a trip to the Caribbean or a seaside picnic package? So much of the process of putting together a charity auction becomes easier when the planner can focus on one idea.

Combine a dress code, games and selected auction items, and you’ve got a theme. Black tie, roulette and craps tables and trips to Monte Carlo add up to “Casino Night.” All-white dress, horseshoes or croquet and a trip to New York gives you “A Hamptons Summertime.” Beach gear, beanbag or Frisbee tossing and trips to Florida or Southern California? Welcome to “Beach Night.” In each situation, you’re giving your donors a curated, thought-out party experience that will give them a chance to interact with you and your cause in a fun, light-hearted manner, all while supporting your good works.

Got your own gala theme ideas? Share them with us on Twitter @MitchStuartInc and at our Facebook page.


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Travel with a Ticket

February 04, 2014

On February 6, the pitchers and catchers of the Arizona Diamondbacks will report to training camp in Scottsdale, AZ. They’ll be the first players to open pre-season workouts, and the first athletes to send the thoughts of sports fans racing to the spring months. But the return of baseball is far from the only sporting event to think about when the snow starts to melt and the days get longer; the calendar is loaded in the months of March, April and May with major events and championships in several sports that your donors might care about. Why not couple a charity auction travel opportunity with a ticket to a major spring sporting event? Mitch-Stuart has you covered, with trips revolving around everything from one of America’s oldest sporting events to one of the country’s most prestigious golf tournaments. Since 1934, the Masters Tournament has held a special place in the hearts of golf fans. Traditionally the first of the PGA Tour’s four “major” tournaments each year, it takes place in Augusta, GA. every April, a time of year when the temperature averages in the 70s and there is little precipitation. It’s a perfect setting for a vacation, too, with Hickory Knob Resort State Park and the cities of Savannah and Atlanta all within reasonable driving distance. Not every sports fan craves the tranquility of the links, though. For those who like their competition to be a bit louder, consider heading to the capital of Indiana for the Indianapolis 500. More than 250,000 fans cram into the Indianapolis Motor Speedway over Memorial Day weekend to see their favorite drivers race while enjoying experiences ranging from infield tailgating to, as Mitch-Stuart has arraigned for charity auction winners, seats in the Penthouse Tower. It’s a holiday weekend away at one of the most prestigious race events in the world. Cars at the Indy 500 can boast of more than 600 horsepower, but in Kentucky, the most important race is between combatants that don’t need engines at all. The Kentucky Derby is the first leg of horse racing’s Triple Crown, and is not just a sporting event, but a way of life for residents and expatriates of the Bluegrass State. The Mitch-Stuart travel package takes winners to both the Derby and the Kentucky Oaks race on the day prior, while even taking care of souvenirs. Bring your own big hats, though.

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Saratoga Hospital: A Fundraising Success Story

December 18, 2013
With more than 450 physicians and other medical professionals on staff, Saratoga Hospital offers care in a broad range of medical specialties. For more than a century, it has been Saratoga’s community hospital.

Ann M. Carroll of the Development department of the Saratoga Hospital Foundation is responsible for fundraising and has worked successfully with Mitch-Stuart, Inc. for the past four years on their annual summer gala benefit auction.

“Luxury vacation packages provided by Mitch-Stuart are among the most popular items at our auction,” says Carroll. “The company provides a ‘no-risk’ way to enhance our auction with unique packages you can offer your donors without putting yourself at risk if they do not sell. But that isn’t a problem since 95% of all trips sell!”

She goes on to say that the she works through the comprehensive company catalog and offers a combination of tried and true audience favorites and newer trips and experiences. Often she matches trips with the gala theme for that year. “Last year, our theme was “Party Animals” and we offered the African Safari as one of our top five items and it sold extremely well.”

Carroll sums up by saying, “Working with Mitch-Stuart, Inc. enriches our auction overall because of the access to well packaged and well organized vacations that are easy to execute for the traveler. We are always pleased to refer them to other non-profits.”

Ann Carroll offers up these tips to add to your auction’s success:

• Package power If your organization has secured a gift that can be packaged with a trip from Mitch-Stuart or any provider, bundle the offerings to strengthen its appeal to donors
• Relationships count Establish a relationship with a specific salesperson at any of the entities you work with, the personal touch enhances the working relationship for you and the donor taking the trip - like having your own concierge
• Always make donors a priority Much like the way Carroll described Mitch-Stuart’s customer service as rapid response and solution-oriented, non-profits need to provide the same
• Solicit and listen to feedback Query your donors about the trips they have taken to see which trips to offer again and again and which to tweak. Use this feedback to help plan
• Volunteers know best Meet with your volunteers to gain ideas for travel packages. Carroll says, “After all, our volunteers mirror our attendees.”

May this advice help you with your next fundraiser!


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SOLD! Ten 10 Steps to Your Most Successful Auction Ever

November 05, 2012
Going, going, gone! Paddles up, neck and neck, in exciting competition…nothing thrills quite like the emotion of bidding for something highly desirable. That emotion (and thus the bidding) is heightened when attendees embrace the cause behind the auction. Smart organizations can create a “perfect storm” at fundraising events, guaranteed to make guests feel good about themselves and the cause, resulting in huge gains.

Welcome to the Mitch-Stuart Blog. As the leading provider of no-risk travel packages for charitable fundraising, it is our goal to give you easy-to-use advice and cutting edge point-of-view on topics of interest to your industry. Thus, our first blog post will focus on how following the advice of expert auctioneer, Kathy Kingston, of the renowned Kingston Auction Company, can ensure your non-profit auction meets and exceeds its fundraising goal!

Kathy Kingston’s Cardinal Rules for Record Breaking Benefit Auctions

1. Focus on Fundraising
   Show how guests can make a difference. Using compelling video, speakers and other communications, envelop your audience in the cause and how their contribution matters.
2. Fill Your Audience with the Right People
   Audience development is #1. Take the time to research and cultivate lists of likely bidders.
3. Find the Right Match
   Solicit auction items that fit your guests. Know your crowd! Do they respond to rich and varied experiences while traveling or are they more about relaxation? Do the homework.
4. Add Consignment Auction Items
   Complement your donated items and add excitement.
5. I Can Hear You Now
   Invest in a professional sound system. Your guests will respond best when they are made to feel appreciated in all ways, every detail counts.
6. No BS - No Boring Speeches
   Enough said.
7. Stories not Stats
   Success stories inspire generosity – appeal emotionally and it will pay off in the bidding.
8. Don’t Leave Money in the Room
   Ignite giving with a “Fund A Need Special Appeal” where a passionate, involved speaker does the “ask” to build emotional and financial support.
9. Add Fun!
   Add profit-making revenue activities to keep those bid cards waving! Make sure your organization procures hot auction items that keep driving excitement and interest – items that fulfill fantasies and dream vacations and experiences.
10. Invest in a professional
    Retain an experienced professional benefit auctioneer who can interest, inspire and influence a restless crowd!
    In business and in our blog, we will continue to partner with experts in the field to give your organization and your event all the tools for success, but we want to hear from you too. Please add any of your expert advice in the comments section below.

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