BeCause

Thank You, Auctioneers!

April 05, 2017

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Peak Vegas

March 22, 2017
There are a number of ways to enjoy a Las Vegas vacation at any time of year. The city’s restaurant portfolio has exploded in the last decade, with celebrity chefs cooking everything from haute cuisine to pizza. There’s a surprising amount of art on display in the city, be it the whimsical signs of yesteryear of the Neon Boneyard or the touring exhibits stopping by the Gallery of Fine Art at the Bellagio.

But to get the full Vegas experience, it may be whom you see it with that is more important than what you see; it’s beneficial to see the city in a crowd. Las Vegas comes alive when people from around the world descend on Sin City. Our non-profit auction travel packages can take your donors to Las Vegas at nearly any time of year, but here are a few times on the calendar that give the city its reputation as “America’s Playground.�

The only state in the U.S. that has fully adopted sports gaming is Nevada, which makes Las Vegas a very popular place to be during sporting events. Sunday afternoons during NFL season are almost as popular as Saturday nights. But the most interesting time to be in town may be during the NCAA men’s basketball tournament, or “March Madness� as it’s colloquially known. It’s the perfect intersection of big crowds and good weather; March tends to be when high temperatures start their upward trajectory and the big pools begin to open up after the windy desert winter. And if the sports don’t interest you, that just means you can get better poolside seats by going early in the day.

Some of the biggest draws to the city combines work and play in a very specific way. Almost six million delegates visit Las Vegas for more than 20,000 conventions each year, according to the Las Vegas Convention and Visitors Authority. Some of the biggest, including January’s International Consumer Electronics Show and April’s National Association of Broadcasters show, brings tens of thousands of people to town, each of whom are splitting time between the button-up corporate world and the more relaxed nightlife of the city. The energy when surrounded by people letting loose after work and set free into the neon nights can be infectious.

But not every crowd in Las Vegas needs a specific occasion. For those who want to see the city in its most natural state, just pick a three-day weekend. With a built-in chance for recovery, a vacation to Las Vegas can go from the hurried pace of a 48-hour turnaround to a more leisurely, stop-and-stare-at-the-neon affair. If Monday is the extra day off, the vibe in Vegas on that Sunday night can be hard to beat; the over-the-top revelry is out of everyone’s system, and the city’s fine restaurants and cocktail lounges often become the focus.


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Preparing the Auctioneer

January 11, 2017

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Let Your Donors Surprise You!

December 14, 2016
If asking for donations is tough, asking for big donations can be terrifying. But if you’re not asking for more money, you won’t get it.

One of the most common worries we hear from auction planners is that they’re not sure that their donors can afford one of our non-profit fundraising auction travel packages. But as our Senior Vice President Michael Upp and auctioneer Kathy Kingston recently detailed on their “Mythbusters� teleseminar, that line of thinking may leave your organization with a smaller haul from a gala event.

It may be true, for instance, that some of your donors will not be able to afford a big-ticket auction item. Whether it’s a younger supporter or one who gives more to your organization by volunteering, not everyone will have the same resources at their disposal. But to focus on your average donor when planning an auction can severely limit the amount of money you raise. After all, it doesn’t take a room full of bidders to win a trip – just a couple of them with generous, open wallets. If only one person will win the item in question, then focusing on the biggest donors makes sense.

In addition, spending is not always done with the logical side of the brain. There’s a cliché in the sales world, “people buy on emotion and justify with logic,� and that may be even truer when it comes to giving to a cause for which they are passionate. According to Harvard Business School’s Gerald Zaltman, an astounding 95 percent of purchase decisions are made unconsciously. So even if your donors may not think that they’re looking to spend a lot of money at your gala, they may *feel* like it’s a good idea – and that can be a big motivator.

Finally, to worry about your donors not having the money to bid on big-ticket items is to worry about something unknowable. It could be, for instance, that a supporter who rarely gives more than a few dollars at a time has been saving up for a once-in-a-lifetime trip. Or maybe a bidder just got a big raise at work and is looking to use it on a major vacation. In order for your donors to surprise you with their generosity, you have to give them the opportunity.

According to a 2012 fundraising study, 44 percent of donors say they could have afforded a bigger contribution to their favorite causes. By offering more expensive auction items, you give those supporters a chance to help more.


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Little Extras, Big Benefits!

October 12, 2016
It can be easy, in the rush of putting together a fundraising gala, to treat the set-up as a checklist and skim over some of the items therein. Music? Check. Photographer? Check. There are plenty of decisions to make, and not all might create money right now, at this moment. But there’s a lot of goodwill to be mined from what might seem like smaller considerations for a planning committee. And that goodwill can help donors remember your organization, both for future events and for other fundraising drives throughout the year.

We love it when non-profits add a Mitch-Stuart, Inc. fundraising auction travel package to its gala event. They’re designed to grab attention, to make donors sit up in their chairs and start dreaming about vacations to far-away places – and as they do that, they leave an impression on the attendees about the organization hosting the soiree. In addition to your auction lot list, however, there are other ways to try and add that extra-special shine to what could be an overlooked element of your night.

The DJ: There is a skill to disc jockeying that sometimes goes underappreciated; it’s often a good idea to hire one, rather than depending on a computer playlist or, worse, the radio to provide tunes. But if you really want to get people talking, reach out in your community to find a DJ who spins real records. Not only will you know you’ve got someone committed to the craft, but you’ll also add an extra visual element: Records just look better than laptops. Best of all: Many DJs who spin from records do so because they have certain specialties, and so it may be easier to find a disc jockey with expertise in, say, 50s and 60s soul (or the music era of your choice) to fit your theme.

The Photos: We love professional photographers for their skill, their flexibility and, from a business standpoint, their ability to deliver photos that your organization can use as promotional materials in the future. But your attendees will also appreciate the chance to capture their own memories from the evening. And while many have cameras on their cell phone, few will have the ability to make animated GIFs, for example, or paper flip books. Consider hiring an outside vendor to provide a photo booth experience, such as an automated GIF maker (stitching together several photos in quick succession to create a herky-jerky animation) or a flip book printer, to help donors and guests make memories on their own.

The Drinks: A couple of good choices of wine, a local brew or two … or maybe a sponsor? It’s very easy to overlook any sort of alcohol choices, because it’s pretty hard to go wrong with offering adults free drinks. But it’s also a great place for a little extra inspiration. We’re in the middle of a craft cocktail renaissance right now, and there are numerous bartenders in your city that are creating fascinating new drinks. Find a local expert and create your own, themed specialty drink list! It doesn’t have to be long – maybe one for guests who like lighter mixtures, and one a little boozier – but it’s the type of added extra that will get guests talking. And if the drinks are big hits, they might even be reaching out later … to get the recipe!


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Three Ways to Supercharge Your Fundraising Auction

September 14, 2016
If your organization has been running fundraising auctions at gala events, you might have, by now, fallen into a pattern. You know when the decorations go up, you know who to contact for food, and you even know which emcee or professional auctioneer to call.

But just because a certain idea or decision has become automatic doesn’t mean that it’s the best one for your organization. It’s good to reexamine those automatic choices that you may be making for your fundraising auction from time to time, just to make sure that you’re earning every dollar possible for your cause.

Need some new ideas? Here are three small ways to maximize fundraising auction’s earning potential.

Shake It Up: It’s tempting to arrange the items of a gala auction in the same way one would arrange an award show: Opening with the smaller items, and then building to the big money-earners. And it makes sense on an emotional level, to crescendo throughout the event to its climactic end. However, from a pure money-raising standpoint, leaving the biggest items until the end may mean keeping some of your biggest supporters on the sidelines. After all, if a donor has set a budget for their bidding and really wants, say, that gorgeous trip to Bali, he or she could sit out earlier items of interest to “save up.” And then if that supporter doesn’t win the trip, the budget goes home, rather than into a different purchase. Mixing up the order of items – a couple of smaller ones, then one of the big-money lots, then back to a couple of smaller ones – makes it more likely that your biggest monetary supporters will walk away with something.

Dream BIG: If you want to raise big funds from an auction, you have to ask for big funds. Sure, you’ll have a certain number of donors willing to overpay for a basket of goods from local artisans (and putting that basket together will help strengthen ties to your community, as well), but you can’t get what you don’t request. So, upgrade that trip: Offer the weeklong European sojourn alongside the weekend in Las Vegas (with our consignment travel packages, you don’t have to pay for them unless they sell, anyway). Give your donors the chance to step up to the plate; you may be surprised by what happens.

Something for Everyone: On the other end of the spectrum, though, there will be some donors who can’t pay for the luxury travel, the expensive memorabilia, or even the local artist gift basket. Maybe they just believe in your cause so much, they wanted to support it in person, on its biggest night. Not only do you want to make sure that they have a great time, but you also want to give them the chance to participate in the gala fundraising. That’s where a good raffle can come into play. Giving people the option of trying to win a big prize via a small donation and a drawing keeps smaller donors engaged throughout the evening as a participant, not just an observer. It’s one easy way to make sure everyone in the room is excited – while still generating revenue for your non-profit.


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Raising Funds Under the Stars

June 22, 2016
Take a look around – everyone is outside. Coworkers are taking their lunch breaks at that park across the street. Evenings are spent at baseball games. Vacations involve beaches, camping or long hikes. This is the season for al fresco everything.

So why keep your gala indoors?

Mitch-Stuart, Inc. loves helping non-profits raise money with our fundraising auction travel packages – they’re the perfect addition of “wow!” to any gala program. But we *really* love it when we get to help charities pair the perfect auction destination with an amazing outdoor event. And while pulling off a successful outdoor fundraising gala is not easy, a bit of foresight and planning can create memories for your supporters that will make sure they always think of you and your cause fondly.

Where does your event committee need to focus its energy when planning an outdoor event? Start with these three areas:

Theme: If you’re going to go through the trouble of moving an event outside, make it count! Whether centered around a menu item (barbecues, crawfish boils, etc.) or a larger, atmosphere-based idea (with a title like “Enchanted Forest” or “Beach Bonfire”), this is the chance to create a night to remember by piggybacking on the beauty of nature. Have fun with it, and don’t be afraid to push a little past your normal boundaries; it’s likely that your supporters will be a little more forgiving about small problems if you’re trying something daring and fun.

Logistics: Everything from picking the right location to having enough flat surfaces and tables becomes magnified at an outdoor gala. As an example when inside, you can just look for an extra power outlet, but if you haven’t run adequate juice to run both the DJ equipment and the temporary lighting, for instance, there’s little that can be done on the fly. It might be a good idea to run something approximating a “dry run” of the event a week prior with as much of the equipment as possible (no need to add rental days for anything gear coming from outside of the organization, however). And before locking into a space for the event, make sure you visit it during the time of day which you’ll be holding the gala, to check for things like bug population.

Food: The cuisine you serve outdoors is often a function of the seating you have available. If you’ve got formal tables set up, it may still be easy to present delicate meals requiring all utensils. But if your outdoor space is a little less formal – standing pub tables, for instance – finger food might be the way to go. Just stock up on wat napkins, in order to avoid long lines at whatever running water is available. It’s also important in an outdoor space to think about the distance from the kitchen to the gathering. Is food going to be prepared off site? Will it stay warm as it’s being brought to the party? And who’s going to bring it all? The meal is the most tangible item for which a guest is paying with their ticket – get it right, and few are going home unhappy.

Got any other suggestions for pulling off an outdoor gala? Let us know on social media: Like us on Facebook and follow us on Twitter for more tips and travel inspiration.


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Do You REALLY Make Money from the Highest Bidder?

March 07, 2016
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what they’re thinking about when it comes to helping charities raise the most money possible. This week, auctioneer and SocialSmarts founder Corinne Gregory tells us how activity, not deep pockets, drives auction fundraising. Enjoy!)

If you’ve ever been to an auction – and I’m assuming since you are reading this, you are already a veteran of at least one event -- you are aware that the “high bidder” is the one the auctioneer sells the item to when the bidding has concluded.  So, it’s natural to believe that the “high bidder” is the one who is making the money for the charity during a Live or Silent Auction.

Well, folks, let me be the one to break it to you: It isn’t true! Yet so many charities covet the “high bidders” because they truly believe that these individuals are going to make “more” for the cause. Even most auctioneers will work particularly hard on getting to the “high bidder” because they feel this is where their energies should be focused. And that may be costing you money and not making you more as you would expect.

First of all, there is a common misconception that, in order to make more money at your event, you need to invite more people with high net-worth. While it would seem to make sense that people with more money will be prime targets to spend more and be your “high bidders,” frequently the opposite is true. When people have ample discretionary income, they tend to buy things that they want as it comes along. They aren’t going to wait around and save up just to “buy” at your auction. That’s not to say that these individuals aren’t generous or won’t contribute to your auction’s bottom line, but they aren’t going to be the ones generating the most bid activity.

So then, if the people at the top of your buying pyramid aren’t going to be the ones generating the most bids, who is going to help you make more money? The answer is simple, really: “everyone else.”  Activity is where the money is.

Why is activity so important? Well, although we do collect money from the “high bidder,” each time someone puts their bid number down on a Silent Auction form or raises their Bid Card during the Live Auction they are raising more money for the charity. The second, third and fourth high bidders are helping raise the price of that item. Ultimately, the high bidder is the one who is determined to hang in there and out-bid the competition. So, as I like to say to my auction audience, “It’s the job of the second, third and fourth high bidders to make sure that the winner pays appropriately!”

So, if we are “making money” from any and all bidders that participate, it’s crucial to have audience engagement. We want them all to bid -- more bid cards in the air means the revenue to the charity increases. That means, as an auctioneer, I need to be courting the second and third high bidders, giving them permission to stay in the game, and not just focusing on one or two potential high bidders. In fact, I coach my audience, letting them know they can “play along” all they want -- be my second and third high bidders all night long. But, if they don’t actually want the item, they should pull their cards down before I say “Sold!”

So, remember, while we do ultimately collect the money from the high bidder, we make money from every guest that places a higher bid on a Silent Auction form or raises their bid card during the Live Auction. It’s important to keep your entire audience engaged and interacting because, even if they don’t win, their participation ensures that the charity does.

(Big thanks to Corinne Gregory for sharing her insights with us this week! For more information about her, go to auctionhelp.com and corinnegregory.com.)
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Mardi Gras Around the World

February 03, 2016
It’s a funny reason for a Christian holiday: The night before the purging season of Lent, Mardi Gras celebrates binging, preparing for the relative austerity of the weeks pre-Easter by over-indulging for one night. For some, that means plenty of adult beverages, while for others it’s fatty and sugary foods. No matter the gluttony of choice, Mardi Gras is best observed by consuming too much of something that will put the celebrant in confession the next day. Of course, like other holidays, Fat Tuesday (as it’s known in some parts of the world) is only partially about religion anymore, as it has been adapted as a secular celebration for revelers of all (or no) faiths.

While New Orleans may be considered the holiday’s epicenter, Mardi Gras parties aren’t the sole domain of the Crescent City. In fact, with our fundraising auction travel packages, Mitch-Stuart can send one of your supporters to a celebration in any one of the great travel destinations around the world. Want to enjoy the day without a trip down Bourbon Street? You – and your donors – have options. While New Orleans may be the city most associated with the holiday today, its origins are in French Catholic traditions. It should be no surprise, then, that France has nationwide celebrations of Carnival and Mardi Gras to this day. Parades in Nice, Paris and other cities mark the occasion, with large floats, ornate masks and confetti being the coins of the realm. Nice, in particular, is a special celebration; it attracts more than a million visitors to the city. In Italy, Carnival is tied closely to Mardi Gras, as well; “Fat Tuesday” is the final day of the celebration that involves fireworks, special dinners and parties, and art. In 2016, the Venice festival is featuring almost 150 separate events, leading up to a “best mask of Carnival” contest, a closing ceremony and fireworks at the Arsenal of Venice. Your donors don’t have to leave the country to celebrate Mardi Gras, either. Universal Studios in Orlando celebrates the holiday on select dates between February and April, with parades and concerts in a family-friendly environment. Music is a major part of the fun here; 2016 features traditional New Orleans Zydeco bands in the French Quarter Courtyard and big name touring acts like Adam Lambert and Diana Ross on the Music Plaza stage. And while New Orleans will always be the gold standard of Mardi Gras celebrations in America, most major cities in the country mark the day with some sort of event. In New York, the 2nd Avenue Mardi Gras Stroll enters its 19th year of libation-fueled fun, while the Mardi Gras Ball in Boston is into its third decade of existence. Mid-sized communities get into the act, as well; In North Carolina, Asheville has its own parade on the weekend preceding Fat Tuesday, and Snowmass, just miles outside of Aspen, kicks off the day itself with the “Mother of All Ascensions,” an uphill snowshoe race.

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Fundraising Auction Resolutions

January 12, 2016
We’re almost two weeks into 2016. How are those resolutions doing?

According to a Harris Interactive poll from two years ago, one in three people who make a New Year’s resolution has ditched it by the end of January. Whether it’s shedding a few extra pounds, staying within a budget or even stopping smoking, changes made based on the calendar seem to carry less weight for individuals than those made out of true need. However, for your organization, the New Year may be just the time to supercharge a fundraising auction.

We love helping non-profit organizations raise funds with our gala auction travel packages, but we also want to make sure that each trip offered fetches the maximum bid possible, while also being easy for both the supporters and the staff. What are some changes you can make to guarantee that 2016 is your most successful fundraising year?

• Get mobile. Pew Research says that almost two-thirds of Americans own a smartphone as of the spring of 2015, and that number certainly is not going to decrease. Using a mobile bidding system like our partner, GiveSmart, allows your gala attendees to place bids from their table and, maybe more importantly, pay from their phones, helping to lessen that end-of-evening payment crush at the auction table. It also simplifies your post-auction process by collecting fulfillment and payment information in one place, meaning less paperwork.
   
• Get wide. Yes, most resolutions involve getting more narrow (especially when it comes to waists and guts), but it might be time for your gala auction event to try and reach out to more people. An eye-popping 87 percent of millennials gave to charity in 2013, but for those who are just starting in their chosen career paths, bidding $5,000 on a trip may be impractical. However, by offering a travel package raffle, those same 20- and 30-somethings who may not be able to shell out the big bucks can support your organization while having a chance at winning a once-in-a-lifetime trip.
   
• Get big. On the opposite end of the affordability spectrum, never be afraid of offering the kinds of trips that bring in the biggest bids. Offering at least one “affordable” option is important to get everyone involved, but your biggest donors are willing to buy more than a couple of raffle tickets. Weeklong adventures to Bali, safaris, tickets to the biggest sporting events and award shows … each of these can bring in the type of money that turns a fundraising effort into a major success. Give your supporters a real chance to step up to the plate, and you may be surprised by what they’ll do.

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Guest Post: How to Ask Big Donors for Leadership Gifts in Six Steps

December 16, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what they’re thinking about when it comes to helping charities raise the most money possible. This week, Keith McLane of KLM Auctions tells us about reaching out to those major gift donors. Enjoy!)

Charity fundraising events pose a tough challenge: You have to mobilize financial resources from donors to meet your aggressive monetary goals. To launch your campaign, you turn to your high-power donors, the heavy hitters who make or break your efforts. Your outreach to them takes first priority.

So how do you address these big donors in a pre-auction fundraising letter and hit all the right notes? Let’s take it step-by-step.

1. Start off with a big thank you for past generosity:
   
   Dear Stan and Jan,
   
   Thank you again for the donation of your Tahoe home for the auction; it was incredibly generous and I hope it goes for some really big money this year!
   
   
2. Make your supporters understand how important their contributions are, and how their leadership role will be critical in the new project:
   
   I'm reaching out to very select families regarding this year's Fund-a-Need. I don't know if you saw my earlier email to the auction RSVP list, but we have an idea we're very excited about: To add artificial turf and a retaining wall to the dirt hill near Annex (beside the ramp between the upper and lower playgrounds). We think it will make a huge difference to the children's experience and really liven up the play space.
    
3. Emphasize the immediate challenge ahead, and how the big donor will be a visible trailblazer who sets the tone for the entire community.
   
   But it doesn't come cheap.
   
   We've been working with landscape architects and the bids are on the order of $60,000, of which I'd like to raise $50K or more from Fund-a-Need. It's a high goal, but in the past when the (Name of School) community has mobilized we've come in at or above that level and I'm hopeful we can do it again. If we hit the $50K target, we should be able to make up the remainder from the general auction proceeds.
    
4. Let your donor know that if they are first in the game, they can be a game-changer in realizing fundraising goals:
   
   Hence my request. I have no idea if you are planning to contribute to Fund-a-Need or not this year, but our professional auctioneer tells us the most successful technique is to have one or two pre-committed top-tier bids in his pocket. It gets the energy in the room flowing and gets the paddles going up at nice high levels.
   
   In other words, we don't want to guess what the high bid is going to be, and we don't want to start too low.
    
5. Show understanding and flexibility – you’re not forcing anything on your big donor. At the same time, express your gratitude again and drive it home that they can play a prominent, instrumental role in realizing a community dream.
   
   I'm asking about a dozen families to try to find someone to start our bidding at $5,000. Yes, I realize that's a large amount and that you've already done a ton for the school and for the auction, for which we are all extremely grateful. And I realize we're coming at families with asks left and right and if this is too much I absolutely, totally get it; no problem whatsoever.
   
   But looking at past years' bidding patterns, if we can get someone to start at this level I do think we can hit it out of the ballpark.
    
6. Establish a basis for quick personal follow-up – a call or a meeting. Give another hearty thank you and a reminder to “save the date.”
   
   I will give you a call this evening to touch base in person. Thanks in advance for your consideration, and thanks once again for the generous donation of your Tahoe home!
   
   Take care, and looking forward to seeing you on Saturday.

In these six steps and with personal engagement, you can make your fundraising goals a reality.

Let your biggest donors know how grateful you are, and have them imagine what they could achieve next by dreaming big.

Keith McLane of KLM Auctions is one of California and the Nation’s top charity auctioneers and fundraising strategists. KLM Auctions’ auctioneers have all earned the distinguished Benefit Auction Specialist (BAS) designation from the National Auctioneers Association—a designation held by fewer than 20 auctioneers in California.


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Guest Post: Fundraising Lessons From Apple Picking

December 02, 2015
(NOTE: On occasion, we love reaching out to our friends and partners in the non-profit fundraising world to find out what they’re thinking about when it comes to helping charities raise the most money possible. This week, we’re re-posting this wonderful essay by Connie Johnson of the Benefit Auction Institute about the parallels between fundraising and the outside world. Enjoy!)

Eight years ago my husband planted a Honeycrisp apple tree in our front yard. And being Minnesotans we are very biased that all Honeycrisp apples — if not the ones from our very own front tree — are the best on the planet. Of course, we place a premium on the fruit that the tree produces because there is some amount of work in getting to the point of harvest. Between the watering, the tiny amount of spraying, and the occasional pruning of the branches, there is something very satisfying about getting to the place where we can pick our prized apples.

Here are a few lessons I’ve gleaned from our apple tree and some parallels I've found in charity event fundraising:

Some apples are a lost cause. Get rid of them!

Despite our intention to have as near to organic fruits and vegetables in our yard as possible, my husband learned through trial and error that some degree of fruit would be lost without preventive measures like spraying. And even then, some apples still end up taken over by worms, bees or various bugs. We don’t try to save those apples. We get them off the tree and into the compost bin so they can feed the soil and serve us in some capacity later.

Relating to fundraising, you should be surveying your practices regularly, analyzing what works best and offloading the practices that have bugs in them. What produces the most donor fruit? Focus there and lose what is ineffective or even harmful.

Some apples are only partially compromised. Save what can be saved.

OK, so here’s the thing: At our house we try really hard not to waste what can be saved. And honestly, when you take a good look at “bad apples”, many apples can be saved—at least in part. We pull them off the tree and cut off the bruised or compromised area and eat the part that’s OK.
In planning your event, maybe you don’t have to dispose of an entire procedure, but merely tweak it for better results. Cut out what’s undesirable. Find a way to make what’s left work.

Some apples are beautiful on the outside, rosy and colorful, but don’t taste good because they’re not ripe enough or they’re overripe. Strike when the fruit is at its peak!

So much of effective harvesting boils down to timing, doesn’t it? Strike too soon or too late and the fruit may not taste right. It might be too tart or have little taste at all.

When harvesting donor gifts, you have to consider if the donor is ready for your ask. Have you done the proper work to select the optimum date for your event’s demographic? Have you informed them of what your nonprofit’s mission makes possible and what you’ll be able to do with more resources? Have you reminded them that your event is a key part of your nonprofit’s giving calendar and how critical each gift is to your cause? Have you let key person-to-person encounters pass by — and with them a great opportunity to ask for their support?     
    
When picking apples, your reach matters.

Several weeks ago we got a frost warning. In essence, get those apples off the tree, or lose them! My husband worked so hard to care for the tree and its fruit and I wasn’t about to lose those apples to a cold night! I grabbed the step stool from the garage and very carefully pulled down what I was capable of getting to. But here’s the thing: I am a petite woman and could not reach all of those apples by myself. I plucked off what I could, but I also knew my limitations and called in reinforcements. My husband is a tall guy and was able to “reach higher” (the Benefit Auction Institute’s tag line) to get those last apples down.

In the world of fundraising galas, you know as well as I, that it takes a solid and strategic team effort to get your best results. Look carefully at your limitations, opportunities and resources, and make sure that the right person is working on the right task to optimize the event that you work so tirelessly on for months.

Enjoy the fruit and share it.

At a family party before the final harvest we let everyone pick an apple off the tree. We had plenty and some gifts are meant to be shared. My soon-to-be three-year old niece heard she got to choose her own apple so I brought her out to the tree and hoisted her up. She looked at her options and then yanked her favorite apple off. Before I could even get her inside to wash the apple, she took a gleeful bite out of it—her “apple moment”, and that sight made my week.

Isn’t the point of fundraising to share the bounty? To make sure that the resources that your nonprofit needs are within reach because of the generosity of people who care about your mission and programs? Then share. Share donor resources. Share stories — donor, program recipient, volunteer, staff member. And give everyone on your team a chance to have their “apple moment.” It is the very best part of fundraising.

Happy harvesting!

(Big big thanks to Connie Johnson and the team over at Benefit Auction Institute for sharing their apples with us this week! For more information about the Institute, go to benefitauctioninstitute.com or call 651-318-0115.)


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Don’t Skimp!

September 30, 2015
There a lot of pressure placed upon fundraisers, especially event planners, to keep costs down when planning a gala or special evening. After all, the theory goes, the less money spent on the event, the more the organization will get to keep. But what if, by skimping in some areas, you were actually costing your organization money, rather than saving it?

Mitch-Stuart, Inc. loves setting up its non-profit partners with consignment auction travel packages to raise money for worthy causes, and we particularly love it when they sell for the biggest amounts possible. In order to do that, though, it’s important to spend money in the right places and for the right reasons. Here are three places where a little extra investment at the gala can pay off in bigger bids and more donations.

If a live auction is a part of the program, make sure that a professional benefit auctioneer is in charge. While the job may look like just speaking fast and taking bids from the outside, an experienced auctioneer can bring in bigger bids and keep audiences engaged in ways that amateurs may not even be able to identify, much less duplicate. Everything from between-item banter to voice inflections when recording bids can help loosen up a room and encourage everyone to get involved, and the people who spend their lives doing this are naturally going to be better than a volunteer.

Yes, you could set up a playlist on a streaming website or through your phone. Or sure, you could get a particularly talented family member to play some piano. But good live entertainment at an event is a critical component to keeping attendees engaged, whether it’s a comedian doing a short set, a live musical performance or a DJ playing in the background during the dinner. Getting the audience laughing or dancing can be a big step towards getting them bidding, too, and the pros in these areas know how to read a crowd and tell the right joke or play the right song for the moment.

After a gala, there’s still opportunities for fundraising, based on follow-up solicitations. Make those next-day and next-week emails look even better by having a professional photographer document your event. Hiring an experienced shutterbug will allow you and your staff to focus on connecting with donors individually, while the pro runs around (usually with camera equipment well beyond the price range of the average picture-taker) and makes sure that the memories created over the course of the evening are captured forever. Having these professional photos will help sell tickets to future events, as well, making it an investment that pays for itself.


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Fall-Infused Galas

September 24, 2015
The seasonal signposts are everywhere: Leaves are changing, days are getting shorter, and evenings are getting cooler. Fall is here, and with it comes a new color palette, a new climate and a new feeling.

Our specialty, of course, is setting non-profits up with once-in-a-lifetime travel packages for fundraising auctions, and we told you about some of the best ones for fall galas a few weeks back. But we’re also always here to help incorporate new ideas into your fundraising auctions and galas, whether it’s cuisine pairings or “recycling” themes and branding. If your organization has an upcoming event, here are a couple of ways to stand out by using the beauty and spirit of the season.

Fall galas have a full color palette with which to play, one that feels out of place at other points in the year. Soft oranges and browns, yellows and even forest greens are all in play, and can give an event a feeling of timeliness. From there, the type of gala will dictate the decorations, of course; a black-tie affair probably doesn’t need cutout leaves (or real ones!) throughout the room. But even lining the entryway to a ballroom with lights and colors matching the season can put attendees in the right frame of mind for the evening.

One of the newest fall traditions for many is trips to the local chain coffee shop for "pumpkin spice” infused drinks. And while that name is a misnomer – 2015 is the first time that Starbucks’ “Pumpkin Spice Latte” will include any actual pumpkin – there’s no question that spices like cinnamon and nutmeg are essential to fall cooking. There are plenty of places for those fall tastes at your gala, as well. A dessert course is an easy place to start, with a traditional pumpkin pie or pudding. One fun idea: If your event will involve alcohol, there are several cocktails that involve combinations of pumpkin, maple syrup and whiskey or bourbon.

Finally, never overlook location when it comes to fundraising events. While it can be tricky to plan around seasonal weather, getting your donors outside for a fun twist on a gala can create lifelong memories – ones that are most closely associated with your cause. How about an event in an actual pumpkin patch? Or maybe a traveling gala, one that rolls on hayrides? Even setting up in a local park, surrounded by the changing colors, even with a cold snap in the air, can brand a gathering in a way that will make supporters want to come back every year.


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Don’t Forget the “Where”

July 15, 2015
There are plenty of decisions to make when planning a non-profit fundraising event: What should the theme be? What should be on the menu? Which Mitch-Stuart fundraising auction travel packages should you offer to the highest bidder (AHEM)? But one of the most important decisions is actually one of the most underrated: Where should all of this go down?

Picking a venue at which to hold a charity gala can be a stressful experience, but going into the decision-making process with a clear set of guidelines can help focus your organization’s vision and make the pick an easy one. Here are some questions to ask before placing a deposit on that hotel grand ballroom:

Can my donors get there? If your donor base lives in the suburbs, the most beautiful downtown ballroom might be a bad fit, especially if the event is taking place on a weeknight. If you’re throwing an event in New York or San Francisco, however, heading to the suburbs might eliminate supporters who live a car-free lifestyle. Getting to your event should be as easy as possible for the people looking to support your cause.

What facilities are available? Don’t let the natural beauty of an open park space, for instance, make you overlook the lack of electricity or indoor plumbing. And that brilliant ballroom in the historic downtown district may not be up to code in terms of wheelchair accessibility – not to mention its lack of parking. Attending a charity gala should, in most cases, be much easier to do than attending a summer music festival on a farm or in the desert.

Is it “hot”? The “wow factor” extends past auction items and celebrity appearances. Holding a gala at an architectural marvel, or a newly-opened facility, can let donors not only support a cause, but explore a new part of their city. Even smaller events can benefit from novel locations: A city’s newest restaurant may be looking for new diners, and your supporters may want to try out the latest in local dining.

Is it on theme? If there are multiple facilities that check each of the boxes above, it might be time to move on to examining the atmosphere one is trying to create. That luau event might not feel right in an art deco masterpiece, and it is hard to hold an upscale “casino night” in a cavernous warehouse. Practical considerations should likely come first, but theme-based factors make for a great tiebreaker.

Can we stay here long term? We’ve talked before about making gala planning earlier by repeating a party’s most popular elements. It can be a source of comfort for donors and a sign of stability for an organization to have a yearly event that happens in the same location. If your group is at that point where settling into an annual groove with your gala makes sense, locking down a multi-year contract with a venue can reduce your yearly cost and create a lasting connection in your community.

Have any other tips for gala planners? Talk to us! Tell us on our Facebook page and our Twitter account.


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“Recycle” Your Gala

April 29, 2015
At Mitch-Stuart, Inc., we like making non-profit fundraising auctions easier. Whether it’s offering great charity auction travel packages to organizations on a consignment basis or setting up a group with our partners to help with everything from running the auction to collecting bids, we want to help make event planners’ lives simpler.

One of the best ways to make the year-over-year process of pulling off fantastic non-profit fundraising events less stressful is to avoid reinventing the wheel. Each year, there are several major decisions that an organization has to make in terms of promotion, of theme and even of location. But why go through all the effort to do that each year, when you can make the same decision work for years to come? Here are three ways in which a recycled idea can make the yearly work of planning that gala a little easier.

A Visual Brand: Yes, you can certainly use your organization’s logo on promotional materials for your gala event. But developing – and then reusing – a special image for posters and flyers about the fundraiser not only pops off of advertising, it also lets donors and supporters know that something special is about to occur. It separates this one event, this one moment, from all the other marketing collateral you might send over the course of a year.

Go All-In on a Theme: Developing a “brand” for your event can save a lot of effort each year. If your home city knows that, each spring, you’ll be throwing a beach party by a local pool, or that ugly sweater parties around Christmas are your thing, then crowds will be on the lookout for the yearly invite. And don’t worry about being repetitive: There are countless variations on a theme that can differentiate this year’s event from prior editions. For example, if you’re throwing a “casino night,” gambling in Las Vegas is very different from the gaming of, say, the French Riviera. Both, however, will utilize the same basic equipment (roulette wheels, poker tables, etc.) and fall under the umbrella of what you’ve established your event “brand” to be.

Lock Up the Location: In some cases, the venue for a charity event is as iconic as any theme and as dazzling as any auction item. If your non-profit has found a home for its gala fundraiser in a historic, grand or just special location, there’s no need to shop around every year. Make your event into THE event at the historic opera house, mansion or even park picnic area. Giving predictability to a gala’s location can help brand your fundraiser in the public’s mind, and make people from the outside want to find out about that “great night out” that happens in that gorgeous venue each year.


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Guest Post: On Consignment

February 18, 2015
(From Mitch-Stuart, Inc.: Word is spreading about the advantages of auctioning consignment items at charity galas! Our friends at Scott Robertson Auctioneers recently wrote a blog post on the topic, and we love their enthusiasm for getting the best possible travel packages for non-profit fundraising auctions into the hands of bidders. That post appears below, with their permission.)

Seemingly every day I receive a message from a client asking “How do we secure great items for our fundraising auction?” Does this question sound familiar to you and your committee? You are not alone in this quest to find high profit items that will excite your guests and get them to bid.

Experience has taught me that in order to have a successful fundraising auction you need the following four components in place.

1. The right people in the seats. These guests must believe in your cause, have the financial resources to support the cause, and the desire to help.
2. Great items for the attendees to purchase. Everyone is strategic in their bidding and will not bid on items they don’t intend to use. Pre-event promotion is always a good idea so attendees arrive ready to bid on items that excite them.
3. A great ambassador like a fundraising auctioneer. He or she will be the glue that holds the other components together and motivates the audience.
4. A cause that people can easily support. Those donating their money at a fundraising event want to make sure their donation will make an impact on the lives of others.

If you have three of the four components in place then great, you’re almost there. But the component I’ve seen left out most often is #2 – great items. If the right people are there, the right auctioneer is there and the cause is right, but the items are wrong, a charity will leave so much money on the table because they weren’t strategic in their item procurement.

I hear from many charities throughout the year. They tell me they would love to have better live auction items but don’t have the resources. I totally understand. In fact, getting the right items for a live auction is more challenging than ever for some.

One possible solution for these charities may be – and I stress may be – consignment companies, great businesses that are totally focused on putting together trips and experiences that make unique and wonderful top-shelf items.

These companies purchase items at volume wholesale prices, mark them up a little, and then provide the item or package to not-for-profit organizations at no initial cost. The charity only pays for the item after it is auctioned and sold at the charity’s gala. Rest assured a good fundraising auctioneer never sells an item below the cost of the package.

Another advantage of using consignment is that the packages can be sold multiple to times to several bidders, a donated item typically can only be sold once.

When the auction is over the charity contacts the consignment company, informs them which item was purchased, provides them with the funds and then gives them the contact information of the person who won the item.

The consignment company will act as the concierge and contact the bidder directly and work with them all the way until the bidder utilizes the trip. Typically quality consignment companies can be flexible, if needed, to modify the trip to meet the needs of the buyer (it’s important the consignment company acts as the concierge so the buyer receives the personal service they deserve and the charity can focus on other matters).

Another great point about these companies is that they often under promise and over deliver and that will make the winning bidder feel even better about the item they purchased. That’s pretty rare in today’s world.

I do have one caution. There are a lot of consignment companies out there. Do not go with one you just found on the Internet – or the cheapest. You need to use a company that has an outstanding reputation and a great track record for delivering what it promises.

I hope this helps those charities looking for unique items and experiences their guests will truly love to bid on. Sure, there is a cost involved. But even with the cost big dividends await.

(We want to thank our friends at Scott Robertson Auctioneers for the great summary of why non-profits should work with consignment sellers to help give their auctions that “wow” factor. If you’re ready to send a donor on an once-in-a-lifetime adventure, reach out to a Mitch-Stuart, Inc. travel expert today!)

Scott Robertson Auctioneers
srauctioneers@gmail.com
239-246-2139


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Travel to the New Year

December 30, 2014
Resolutions, champagne toasts at midnight and Kathy Griffin harassing Anderson Cooper on CNN: There are plenty of New Year’s Eve traditions, some better than others. But one of the most heartwarming is that of the party, the gathering where we all look forward to the new year with hope (and, in some cases, plenty of alcohol). Some of your donors may prefer to ring in the next revolution around the sun at home, with family and maybe a couple of friends. But others may be looking for that reason to celebrate with thousands, that excuse to head out into the world and welcome a new year in a new locale surrounded by new people.

You can make that happen.

At Mitch-Stuart, Inc., most of our flexible charity auction travel packages can be used at any time of the year. That can mean summer trips to the Caribbean, Spring Break sojourns to Southern California, or even once-in-a-lifetime tours of Europe. It also means the chance to be one of the thousands celebrating New Year’s Eve on television, rather than watching the revelers from home. Here are some of our favorite NYE destinations, and how we can help send your donors there. Everyone knows about the celebration in New York’s Times Square, of course. But if hanging out in a quasi-confined space with hundreds of thousands of fellow partygoers and a ton of confetti sounds overwhelming, there are plenty of other places to watch the clock count down. Whether it’s the Harbor Lights cruise and its views of the Manhattan skyline or the open bars at clubs around the city, New York has a party for every partier. In Las Vegas, the Strip shuts down for New Year’s Eve, becoming a packed pedestrian plaza, with fireworks being shot off from the roofs of the casinos lining Las Vegas Boulevard. But the real shows are inside the city’s nightclubs and on its stages, with star DJs, rock bands and even comedians playing in Sin City for the evening. For the best view, the LINQ High Roller will take riders 550 feet above the Strip for great views, champagne toasts and, in VIP pods, premium bar service. Those looking for a warmer clime can also head to the Big Easy for the holiday and enjoy the Fleur-de-Lis Drop from Jackson Square. The city also has its own firework show over the Mississippi River as well, but the biggest draw to the Crescent City – as usual – is the French Quarter, where clubs and concert halls give visitors the chance to dance the night away. The day after, make sure to stop in to Emeril’s Restaurant for the traditional good luck dish, black eyed peas. No matter where you or your donors ring in the New Year, we hope it’s filled with good works, great trips and the discovery of new cultures around the world. May all of your galas run smoothly, all of your auction items sell and your charitable deeds help make the world a better place. Happy New Year!

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Ho-Ho-Holiday Travel

December 24, 2014
Christmastime is here, and if you’re not already at or on your way to your preferred vacation spot for the holiday, it might be too late for 2014. Thankfully, you’ll get a chance to do it all again next year, and we’ve got you – and your donors – covered. No matter where your supporters would like to spend the holiday season, one of Mitch-Stuart’s charity auction travel packages can put them on a plane to a relaxing, wonderful time, from the white Christmas of a ski slope to the white sand beaches of the Caribbean. Need some ideas – especially for a “Christmas in July”-style gala auction? Why not think about…

Philadelphia: Ice skating at Rockefeller Center, the Christmas tree lighting, the store window displays, reenacting scenes from “Miracle on 34th Street” on 34th Street itself … the reasons to seek out New York City for Christmas are mostly well-known. That’s why tens of thousands of people go there every year. For a more relaxing experience, think about staying a short train ride away in the City of Brotherly Love. Philadelphia has its share of seasonal fun to explore, like the Christmas Light Show at Macy’s and the RiverRink at Penn’s Landing, with its views Delaware River and the Ben Franklin Bridge. Plus, day trips to Manhattan are a snap; travelers can head into the city by train during the day, then escape it when the hordes of tourists become too much. British Columbia: The Western Canadian getaway is not only a wintery wonderland, but our package to Whistler is also great for a family, with a one-bedroom condo suitable for two adults and two children. The area’s skiing is on par with the best of Europe, and Whistler averages almost 40 feet of snow per year, meaning that a December trip will very likely yield great conditions for downhill, cross-country or snowboarding. Back at the Fairmont Chateau Whistler, meanwhile, even the pickiest eaters in the family will find something to love among the resort’s culinary offerings, like The Grill Room and The Mallard Lounge. Of special distinction: the Portobello Market and Fresh Bakery is a great quick-stop for families, while the Spirit Room inside the Mallard Lounge is where the liquor connoisseurs congregate. Southern California: The lower half of the Golden State has a combination of traditional-style celebrations and warm weather seen in very few other places. Those looking to escape the biting cold can stretch out on the beach (and take pictures that will make friends at home jealous!), of course. But there is also seasonal fun to be had; Disneyland in Anaheim offers a snowy Christmas parade every day, and fireworks light up the night sky on a regular basis as well. In Los Angeles, the shopping centers combine the outdoors, the spirit of the season and the consumerism of the season to bring patrons events like “A Hollywood Christmas” at the Grove and the Rodeo Drive Holiday Lighting in Beverly Hills. And the traditional house-lighting shows in Altadena along Christmas Tree Lane will remind anyone of Christmases past – just ignore the illuminated palm trees in the other parts of the city.

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Turkey Day Travel

November 25, 2014
AAA projected that more than 43 million Americans took to the roads, flooded airport terminals and even stood in long, snaking lines at train stations to get out of town for Thanksgiving in 2013. For many of those who traveled over the holiday, the trips were to see relatives, all gathering around a table somewhere for turkey and pumpkin pie.

Next year, help your donors make that “somewhere” a little more exciting. Mitch-Stuart, Inc., pairs with non-profit organizations to offer alluring charity auction travel packages to destinations around the world. Those can be used at any time, which means that when everyone else in the airport is schlepping to the same small towns they go to every year, your supporters can be heading to holiday fun in… New York! Don’t make your donors watch the Macy’s Thanksgiving Day Parade on television next year. Send them to the Big Apple instead to celebrate the holiday in style, staying at the Plaza (in a Rose Suite, no less!) and shopping at Tiffany’s with a $1,000 gift card. For supporters who’ve already taken care of Christmas presents, there are NYC packages that include brewery tours, Broadway show tickets, and even trips through the city’s delis. The Caribbean! If the first blasts of winter have left donors depressed, tell them to leave the galoshes behind and find sand between their toes rather than snow. Mitch-Stuart offers trips to locales throughout the region, but all-inclusive resorts like Bolongo Bay in St. Thomas will take care of everything from dinner to entertainment, while those looking for luxury can find it in Barbados at the Fairmont Royal Pavilion or the old-world charm of The Buccaneer in St. Croix. The Rockies! For those who seek out the cold of winter to experience the thrill of careening down a mountain, Thanksgiving is a perfect time to hit the slopes of ski resorts in Colorado and other regions. Send donors to any resort in Vail or Keystone, Colorado, Lake Tahoe, Nevada, or Jackson Hole, Wyoming. A day of negotiating “double black diamond” ski runs will burn off any caloric surpluses from a massive Thanksgiving dinner. Getting ready for spring galas? Want to add that “wow factor” to your non-profit benefit auction? Reach out today to a Mitch-Stuart rep!

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Winter is Coming

August 26, 2014
There’s a reason that the end of August is often referred to as the “dog days of summer,” and it’s not that people have overwhelming love for them like we do our pets. It’s hot across most of the country, kids are getting restless as school is approaching, and everything from the sports world to summer television seems to be saying, “talk to us again next month.”

In the non-profit world, however, many organizations spend August gearing up for fall fundraising, and in particular, yearly gala or auction events. That means reaching out to us to talk about partnering for including consignment travel packages to destinations around the world, but it also means thinking about what will be on the minds of donors come the fall.

Let us help: Snow.

Offering the right trips that will garner the most interest is an important part of putting together a charity auction, and we can help. For your donors who love winter wonderlands, here’s a small sampling of the type of vacations you can offer (risk-free to your organization, of course!) by partnering with Mitch-Stuart, Inc. When thoughts turn to winter, the mind almost immediately conjures images of snow, be it on city streets or mountaintops. While the former condition may be as annoying as beautiful, a peak covered in snow is an opportunity for high speeds and downhill thrills. Whether in the Canadian Rockies, the American west or even the mountains of Vermont, skiers can bid on perfect winter vacations when your non-profit pairs with Mitch-Stuart on a nonprofit travel package or experience. Resorts like the Fairmont Chateau Whistler in British Columbia and the Hyatt Regency Lake Tahoe in Nevada are known for their luxury services for the indoorsy types, as well, with spa packages and great dining. The winter also has its share of gift-giving holidays, including Christmas and Valentine’s Day. Shopping malls get extremely crowded and browsing on the Internet can be more difficult than browsing a store’s selection in person. Why not make a vacation out of the experience of finding that perfect present for a significant other, family member or even for the entire office? One of our most popular packages, the to-the-point-named “Shop ‘Til You Drop!”, combines four nights at The Plaza in New York City with a $2,000 shopping spree at either Bergdorf-Goodman, Saks Fifth Avenue or Bloomingdale’s. Take the trip in December and revel in the splendor of a city preparing to celebrate the holidays, while crossing off errands from your to-do-when-I-get-home list. When it’s time for those holidays, the stress levels increase. As families return to a home base, there’s cleaning and cooking to be done groceries to be bought and sets of “the nice dishes” to be broken out. Donors can skip every one of those steps by bringing the family aboard either a Celebrity Cruises or Royal Caribbean International cruise ship for a trip through the tranquil waters of the Caribbean or Bahamas. Guests aboard each are treated to gourmet meals and 24-hour room service (no more standing in front of the refrigerator, picking at leftover turkey) along with state-of-the-art fitness facilities to work off all that food. With the entire family aboard, your donor can even take his or her photo for next year’s holiday cards..

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Learning on the Road

August 19, 2014
In the next couple of weeks, kids will go back to school, picking up a bag full of textbooks on the first day to learn about everything from the founding of the United States to the creation of the world’s great works of art. They’ll be presented by teachers as words on the page, artifacts of history that have long since been left to the passage of time.

But those seminal events, those works of art, that meaningful history, doesn’t have to be left behind. At Mitch-Stuart, Inc., we put together charity auction travel packages for any number of different reasons: Relaxation, excitement, a change-of-pace or even an once-in-a-lifetime opportunity. But some of our favorite vacations involve opportunities for donors to bring their families along and make history come alive. Give your donors the gift of education with one of these great travel packages. Washington, DC is a living, breathing civics classroom, and a trip there can give life to an otherwise dry subject. The National Mall is filled with museums (almost all Smithsonian institutions feature free admission) and monuments, but with a little advance planning, travelers can also see the halls of power as they operate today. Reaching out to the local representative’s office can produce anything from a Capitol Hill tour led by a staff member to gallery passes to watch the House or Senate in action. Especially worthy of attention: The tour of the monuments at night is breathtaking. To go a little further back in American history, a trip to Gettysburg immerses the entire family in the Civil War. The turning point of the Civil War, the Battle of Gettysburg was one of the bloodiest of the war, and because of that the city was also the site of President Abraham Lincoln’s famous Gettysburg Address. Send a donor and his/her family here for bus tours, museums and reenactments. For when the history gets to be too much, visitors can retreat to the 30-acre nature reserve and relax. Not all forms of history are about war, though. For those of a more artistic sensibility, Paris is one of the world’s leaders in galleries and art history, with museums like the Louvre and the Musee d’Orsay. One of our trips to the French capital includes half-day tours of each of those, plus the Centre George Pompidou, home of the Musee National d’Art Moderne, the largest modern art museum in Europe. Works of great historical significance to the world are located in each, including those by Henri Matisse, Pablo Picasso, Wassily Kandinsky, Vincent van Gogh and, of course, Leonardo da Vinci’s “Mona Lisa.” It’s practically a full AP Art course masquerading as a city.

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Summer’s Last Hurrah

August 13, 2014
Shopping carts filled with pencils and folders, registration days and “What I Did During My Summer Vacation” reports: While parents everywhere get ready to send their children back to school, those kids are desperately trying to hold on to their last days of freedom and escape the onset of the school year.

Help them.

Mitch-Stuart, Inc., puts together great charity auction travel packages for any occasion and with any combination of family members. Sometimes, that means romantic getaways for parents, and other times it means event-based itineraries to awards shows or sporting events. But in August, many families are looking for one last, great adventure before the school year begins, the type of experience that will make the other kids on the bus jealous when junior recounts his/her summer exploits. Give your donors those opportunities with one of these trips. Of course, when one thinks of trips for families, the first idea often involves Mickey Mouse. Whether it’s Disneyland in Southern California or Disney World in Orlando, adventures to either coast’s Magic Kingdom are fun for the whole family. For either, though, Mitch-Stuart can round out the trip with some great options. Our package to Anaheim also includes a trip to Knott’s Berry Farm and a dinner at Medieval Times, along with a suite for four as accommodations. If Florida is the choice, trips can include excursions to everything from SeaWorld to Universal Studios. If neither California nor Florida are in the cards, though, Mitch-Stuart can still help send a donor and his or her family to any of 50 different waterparks in the country. Whether it’s one of the Great Wolf Lodge waterparks in destinations like Kansas City or the Pocono Mountains, or perhaps CoCo Key Water Resort in the Boston area, there is family-friendly fun in 22 different states and even Ontario, Canada to be had. Each park has its own signature slides and amusements, and each package also includes quad-room accommodations and breakfast buffets. Of course, the simplest way of bidding adieu to the summer is to find a beach and spend those last days of freedom running through the sand. We’ve mentioned our beach trips on this blog before, but one in particular is worth highlighting: The family-friendly confines of an all-inclusive Palace Resort in Cancun. With clubs and lounges for kids, separate pools for youth and even nighttime movie screenings, there’s plenty to distract children from the upcoming school year – and with swim-up bars and pampering spas, there’s plenty to distract parents, too.

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Getting Ready for the Fall

August 08, 2014
August is upon us, and the weather across much of the country is helping the month live up to the phrase “the dog days of summer.” But as heat drives people to the beach (or, at a minimum, to air conditioning), charity auction planners have to start thinking about the fall, to galas and fundraising events. What will be the trips and travel opportunities that will bring in the most revenue for a non-profit?

This time of year is a favorite of ours at Mitch-Stuart, Inc., because we get to help pair non-profits with great charity auction travel packages for the fall season. One of the questions we’re asked consistently is, “what’s popular right now?” At this time of year, here are some categories to think about when deciding what to offer to donors.

When it comes to fundraising packages, it is hard to go wrong during any season with offering trips to places like New York City, Napa Valley and Las Vegas. The Big Apple is popular at all times of year, to people from around the world (ask anyone who has ever been in Times Square!). Trip packages there include foodie adventures, shopping sprees and even tickets to attend the Tony Awards. For the oenophile, Napa Valley involves wine tours, along with culinary delights. And Las Vegas, the City of Sin, is exactly what one would expect: Bright, flashy, with big-name chefs, live entertainment and even year-round chances for golfers to get in a few swings.

When the fall comes around, families start thinking about places to go for the holidays, as well. Give your donors a chance to include their families with trips to a place like Disneyland, which includes a stay in a hotel suite big enough to give everyone a chance to spread out. For those who might be looking to get the family outside, a trip to Buena Vista, CO could be popular, as well; our package includes a full week for two adults and two kids on a dude ranch, for an all-inclusive adventure involving hot springs pools, hayrides and horseback riding.

Not everyone is a fan of the fall, of course – and certainly those in snowy climes may do some dreaming about being beachside as fall gives way to winter. Those planning for a gala later in the fall could do well by offering a sunny giveaway to the Caribbean. Whether it’s the thrill of a waterside casino in Aruba, a cruise with an ocean-view stateroom or the ease of an all-inclusive resort in St. Thomas, your donors will thank you for giving them the snowbird trip of a lifetime – and you’ll thank them for their generous contribution to your fundraising efforts!
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Destination Spotlight: Italy

May 27, 2014
As summer approaches, the allure of European travel is hard for the wanderlust-infected to ignore. Kids are out of school, vacation time at companies tends to be easier to procure and long flights can be rewarded with longer stays, rather than flying halfway around the world for a weekend. For those looking to see the best of what the E.U. has to offer, Italy features one of the best combinations of modern and the “old world,” outdoorsy charms and comfortable surroundings, and city bustle and countryside relaxation.

It’s the type of destination that appeals to a wide range of people – meaning that non-profits organizing a fundraising auction or event can maximize interest and bidding with a trip to one of Europe’s great vacation spots. And once a donor has secured a trip via one of our consignment auction travel packages, you can also act as concierge by referring them to any of the following monuments and attractions throughout the country. Of course, those interested in history will find a plethora of day trips and activities in the country. From the Sistine Chapel to the Colosseum and the ruins of Pompeii, Italy is a high school history textbook come to life. The country is especially loaded with religious artifacts, like the centuries-in-the-making Basilica di San Marco, St. Peter’s Basilica and, though it is technically its own country, the Vatican. Even the famed Roman Forum has a great deal of religious history attached; among the destroyed buildings are the foundations of basilicas and temples. As one would imagine, considering how Italian food is a near-universal staple of restaurants worldwide, the foodie adventurer has plenty to do while in country as well. Italian cuisine is best known for exports like pasta and pizza, of course, coming from Michelin Guide-beloved eateries like Osteria Francescana and Pergola, but it does not receive proper credit for its seafood. Restaurants along the Amalfi Coast, restaurants like Marina Grande and Osteria da Luisella serve up fish so fresh, as the guidebook writers at Lonely Planet once wrote, that “it is almost still flapping.” One of the easiest ways to work off all the extra calories from Italian cooking may be to head out on a shopping trip. Whether it’s the modern art pieces of Capri’s Pop Gallery or the high end fashions of Milan, there are enough outlets in nearly every major city to force a traveler to check extra baggage on the flight home. But it is Florence that may attract the most shoppers at all price points, from the luxury shops of Via Tornabuoni to the markets and antiques of Mercato Centrale. For a more “local” experience, head to Cascine Market on a Tuesday for steals and deals.

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Memorial Day Getaways

May 20, 2014
The school year is almost over, the temperature is rising and the kids are ready to skip town. Memorial Day weekend is one of the biggest travel holidays of the year, thanks to those reasons and so many more.

At Mitch-Stuart, Inc., we have travel packages for charity auctions that can be used year-round, including during the weekend that is often considered the “gateway to the summer.” And while an extra day off may not be enough time to send your donors to some of the more far-flung, exotic locales – just flying from the United States to Bali would take up most of the time off – there are still plenty of fun weekend trips that will allow them to make the most of the bonus 24 hours of vacation. The combination of its family-friendly resorts and great weather make Florida a favorite Memorial Day weekend destination. With more than a dozen different catalog options for a Sunshine State getaway, Mitch-Stuart can make Florida a reality for a donor’s dreams, no matter what they may be. Disney World? How about a trip with park-hopping passes, pools and arcades? Is golf higher on the agenda? Our package to Bay Hill gives donors two rounds of golf and an hour of private instruction to shake the winter rust off of the swing. Or maybe your donors would like something a little more low key and relaxing? Our Key West trip, complete with complimentary beach chairs and umbrellas, can fill the bill. If Florida is too far out of the way for donors, the other coast is just as inviting. Memorial Day weekend can be the perfect time for one of your donors to visit Southern California, whether it’s being wrapped in the luxury of the Ritz-Carlton, Laguna Niguel, taking the tram above Palm Springs for breathtaking views of the Coachella Valley or star-gazing while in a poolside bungalow at a resort in Santa Monica. It seems like beach life is never more than a stone’s throw away when visiting the Golden State, and spending Memorial Day laying back and relaxing on the sand is a perfect way to welcome the summer months. Not every vacationer is seeking out the sun come Memorial Day weekend, of course. In many southern parts of the country, it feels like summer has already arrived by the time it’s the end of May. For those donors or organizations in warmer climes, a trip to a city like Seattle could be a great break before the heat gets too extreme at home. Split that vacation time between the Fairmont Olympic Hotel in Seattle, near tourist hot spots like Pike Place Market and the Seattle Waterfront, and the Conde Nast Gold List-recognized Fairmont Empress, in stunning Victoria, B.C. With average May highs in the mid-60s during the month of May, Seattle is a great place for one last fling with spring.

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Destination Spotlight: Some Like it Cold!

January 21, 2014
The ski season is heating up and as you plan winter auctions, raffles and other fundraising events using travel packages and experiences, look to Mitch-Stuart, Inc. for the top cold weather “wonders of the world.”

Grab a mug of cocoa and read about some terrific trips – and relax, knowing that Mitch-Stuart will handle every detail of the vacation experience from the minute the trip is sold to the time your donor returns home.

Perfect Winter Wonderland British Columbia, Canada Explore your passions for adventure and relaxation in Whistler. A scenic 90-minute drive from Vancouver along the Sea To Sky Highway brings you into the heart of this alpine valley. Renowned as the top-ranked ski area in North America and home of the 2010 Olympic & Paralympic Winter Games, Whistler easily rivals the major ski regions of Europe, and offers true ski-in and ski-out convenience. Beyond the slopes, Whistler offers an extensive list of other indoor and outdoor pursuits. Fairmont Chateau Whistler presents a unique collection of dining options that capture the essence of Whistler's lifestyle. Tastefully designed rooms with spectacular mountain or village views were created to blend with the natural alpine setting. Centerpiece in a Mountain Crown Quebec, Canada Experience an unforgettable adventure as you escape from the everyday into a snow-covered winter wonderland. Fairmont Tremblant offers skiers 94 first rate runs and 600 acres that add up to a ski holiday that will soothe your soul and challenge your skills. The architectural masterpiece of this Mont Tremblant ski resort rooted in the legends of Quebec is the state-of-the-art facilities - climb aboard a high-speed chair lift at the doorstep to ski the slopes of Mont Tremblant Ski Hill and explore the mountains. Fairmont Tremblant sits at the foot of the majestic Laurentian peaks, tucked into the heart of the region's most picturesque village. After a day of skiing out on the slopes, indulge in grandeur and relax in accommodating luxury at The Fairmont. Enjoy culinary delights from magnificent taste providers, treat yourself to a massage, or simply rest in the elegant Nansen Lounge. Proposing a refined choice of wines in the glass, vintage ports, a variety of martinis, or delicious specialty coffees, you will doubtless find what pleases you. Ski the Best of the West Colorado, Utah, Idaho, Nevada or Wyoming World-renowned for a variety of challenging and breathtaking slopes, the West boasts incredible mountains that offer some of the best skiing in the country! Utah has the best white, fluffy powder covering its peaks, Nevada offers an abundance of annual snow-fall, and Idaho has over 20,000 skiable acres for you! From the fantastic snow and four terrain parks of Vail, to the untamed wilderness of the Teton Mountain Range in Wyoming, get ready for world-class skiing in your favorite destination! Get your winter sports fix some of Western America’s best slopes! Whether you’re looking for the perfect trail, amazing views, or the charm of a memorable destination, you’ll have access to it all! Choose from amazing mountain ridge resort destinations, including Beaver Creek, Breckenridge, Vail and Keystone in Colorado; breathtaking views of Lake Tahoe; and the steep terrain and endless backcountry of Jackson Hole, Wyoming. Sun Valley, Idaho was the nation’s first snow ski resort, and continues to draw ski-enthusiasts and snow bunnies with its long seasons. Nine powder-filled bowls, eight stunning peaks, 50 immaculately groomed runs, and three award-winning terrain parks make Park City’s mountains the perfect place for you to discover adventure in Utah! Colorful Landscape of Vermont Killington, Vermont Located in Killington, amid the scenic splendor of Vermont's Green Mountains, the acclaimed Killington Grand Resort offers the ultimate mountain vacation experience. Stay in the heart of an alpine paradise, where skiing, snowboarding, snowmobiling, snowshoeing and sleighing are just steps away on six mountains with 140 trails, and over 70 miles of terrain. Killington is the perfect mountain escape in other seasons too. Hike and mountain bike on 45 miles of lift-serviced trails, enjoy 270 holes of spectacular Green Mountain golf on 15 challenging courses in the area, including Killington's championship 18-hole course, and discover breathtaking panoramic views! Antique shops and craft fairs abound, where you’re sure to find the perfect treasure to commemorate your vacation for years to come. Gourmet dining, musical events and local theatres are close by, including the restored Paramount Theatre, so that you can relax in town at a leisurely pace. Discover Lake Tahoe's Pristine Beauty Lake Tahoe, Nevada Discover an alpine paradise at the Hyatt Regency Lake Tahoe. Nestled within the Sierra Mountain Range, the stunning locale of this Four Diamond Lake Tahoe hotel is the ideal setting for your next ski vacation! Tempt Lady Luck in the Casino, and after a day on the slopes ease tired muscles with a deep-tissue massage in the world-class spa. From delicious cuisine and inviting guestrooms to luxurious amenities and services, you'll experience an incomparable mountain escape at this Hyatt hotel in Lake Tahoe. Take your pick of ski slopes, from Heavenly and Northstar-at-Tahoe, to Alpine Meadows, and Squaw Valley. And Tahoe even has amazing options for cross-country skiing buffs. For the travelers who are not alpine-inclined, enjoy a sleigh ride through the woods, or a snowmobile adventure in the Tahoe National Forest! Of course, you could always simply take in the natural wonders and remarkable sights!

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Fundraisers and Non-Profits – Step Up Your Tech in 2014

January 15, 2014
Mitch-Stuart Inc. (MSI), has entered into strategic partnership with breakthrough bidding technology services leader GiveSmart US, Inc. (GiveSmart). The initiative between the two firms will introduce Mitch-Stuart’s clients to user-friendly technology and services that will make auction fundraising easier and potentially raise more revenue for nonprofits. Similarly, GiveSmart will introduce its clients to Mitch-Stuart, Inc.

GiveSmart provides the following:

• Easy-to-use bidding technology which allows auction attendees and guests to bid on items via their own mobile devices and/or through GiveSmart’s onsite “concierge” bidders.
• Technology that allows for expanded participation, more competitive bidding, streamlined tracking and collection—and greater non-profit fundraising.
• Exemplary personal service, assisting you from beginning to end in using their technology.

GiveSmart considers its company an adherent of the “adaptive philanthropy” movement which espouses and embraces change at all levels to continue helping non-profits reach their goals. Part of that philosophy can be described as taking thoughtful risk.

According to GiveSmart, this means leaders who are investing in an area where much is unknown, should have a clear learning agenda and plan to experiment so that they can come down the learning curve as quickly as possible. Such a plan will define assumptions to test and important external factors that will require strategy adjustment.

To that end, Mitch-Stuart Inc. advises that non-profits research new ideas and products that can take your fundraising and kick it up a notch or two.

“We’re excited to partner with GiveSmart and introduce our clients to their breakthrough technology” related Stuart Paskow, CEO of Mitch-Stuart, Inc. “We’ve helped more than 10,000 nonprofits raise a collective $1 billion+ through the years…and with this potential added resource, our clients will benefit even more.”


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Engaging More Auction Donors: 3 Keys to Your Most Successful Benefit Auction Ever

January 07, 2014
This week’s guest blogger and fundraising auctioneer extraordinaire, Kathy Kingston, updates us about ways to tap into key giving trends at charity auctions.

According to Kathy’s extensive benefit auction industry know-how, benefit auctions are booming across the United States. In fact, many of her clients broke all-time fundraising records this year.

Americans are incredibly philanthropic. 75% of Americans give to Charity, according to Sharon Danosky, fundraising consultant and president of Danosky & Associates. Over 16.3 billion dollars are raised annually at fundraising auctions in the United States according to the National Auctioneers Association.

Kathy encourages nonprofits, schools, and event planners to tap into some of the reasons why people give, often the secret to increasing donor participation at benefit auctions. This advice can help you best select travel packages and other live and silent auction items as well as better planning of all elements to ensure your most successful auction ever.

Kathy created this acronym, MSL to illustrate how she sees auction guests giving at fundraising auctions: meaningfully, locally, and strategically. Here is how it applies to the ways donors are giving.

Meaningfully. Today’s donors give to causes that are near and dear to their hearts, either via personal experience or when someone close to them asks them to become involved. How can you translate this “meaning” to your event? Kathy strongly suggests making sure the event’s mission is central in the conversation. “Not just as the beginning and end of the night, but threaded throughout, visually, conversationally and any other creative way you can think of.” Make sure that your auction guests understand the impact of their gift.

Locally. Think globally, act locally is more than just a lovely thought. It is the mantra of many of today’s charitable givers. It is up to fundraising auction and event organizers to demonstrate how donor dollars benefit local causes and strengthen communities. Whether the cause is kids, animals, neighborhood beautification or something else very directly applicable to your audience, Kathy says “Demonstrate the cause and effect for your attendees, make it live and palpable through special guests, video, live demonstrations etc.” Clearly show how an auction donor’s participation will impact your local community.

Strategically. Given the changing demographics and buying preferences of auction audiences, Kathy sees a trend towards generous giving during the fund-a-need special appeal. Kathy sees the fund-a-need special appeals as a powerful strategic vehicle for giving at charity auctions. In fact Kathy’s experience over the last several years shows that revenue from fund-a-need is actually outpacing silent and live auction revenue. All donors want their dollars to work especially hard. In many cases guests prefer to give to the cause and not necessarily purchase an auction item.

Think about MLS as you begin planning your 2014 events!

What trends are you seeing for donor engagement at your auction? What are your ideas? Contact Kathy at Kathy@kingstonauction.com or visit her website at http://www.kingstonauction.com.


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Saratoga Hospital: A Fundraising Success Story

December 18, 2013
With more than 450 physicians and other medical professionals on staff, Saratoga Hospital offers care in a broad range of medical specialties. For more than a century, it has been Saratoga’s community hospital.

Ann M. Carroll of the Development department of the Saratoga Hospital Foundation is responsible for fundraising and has worked successfully with Mitch-Stuart, Inc. for the past four years on their annual summer gala benefit auction.

“Luxury vacation packages provided by Mitch-Stuart are among the most popular items at our auction,” says Carroll. “The company provides a ‘no-risk’ way to enhance our auction with unique packages you can offer your donors without putting yourself at risk if they do not sell. But that isn’t a problem since 95% of all trips sell!”

She goes on to say that the she works through the comprehensive company catalog and offers a combination of tried and true audience favorites and newer trips and experiences. Often she matches trips with the gala theme for that year. “Last year, our theme was “Party Animals” and we offered the African Safari as one of our top five items and it sold extremely well.”

Carroll sums up by saying, “Working with Mitch-Stuart, Inc. enriches our auction overall because of the access to well packaged and well organized vacations that are easy to execute for the traveler. We are always pleased to refer them to other non-profits.”

Ann Carroll offers up these tips to add to your auction’s success:

• Package power If your organization has secured a gift that can be packaged with a trip from Mitch-Stuart or any provider, bundle the offerings to strengthen its appeal to donors
• Relationships count Establish a relationship with a specific salesperson at any of the entities you work with, the personal touch enhances the working relationship for you and the donor taking the trip - like having your own concierge
• Always make donors a priority Much like the way Carroll described Mitch-Stuart’s customer service as rapid response and solution-oriented, non-profits need to provide the same
• Solicit and listen to feedback Query your donors about the trips they have taken to see which trips to offer again and again and which to tweak. Use this feedback to help plan
• Volunteers know best Meet with your volunteers to gain ideas for travel packages. Carroll says, “After all, our volunteers mirror our attendees.”

May this advice help you with your next fundraiser!


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400 Ways (and Counting!) to Delight your Auction Audience

October 22, 2013
When it comes to donating to a favorite cause at a charity fundraiser, people spend with their hearts or palates or adrenalin in mind. Which is a good thing if you are in receipt of the latest Mitch-Stuart Inc. Destinations of Excellence Catalogue. The newest catalogue is a round-the-world compendium of classically fabulous cities and properties combined with once-in-a-lifetime experiences that evoke responses like, “The trip of a lifetime!”

The savvy event planner can take a look at their crowd and know which exclusive packages to offer in order to achieve the highest “WOW” factor. To get your paddles up and at ‘em at your next event, here is just a sampling. Read on and get some good ideas. For the Armchair Athlete and Fervent Fan Would you like to offer your crowd trips to any major sporting event in the U.S.? Mitch-Stuart Inc. offers that. As well, pick and choose some amazing one-time events such as the U.S. Open at Pinehurst, Masters at Augusta, the Ryder Cup in Scotland, the Indy 500 in Indianapolis or the 2014 Super Bowl – the first one at MetLife stadium played outdoors as real football should be! If your sports fan tends toward a less visceral appreciation of athleticism, there’s a package to attend the ESPYS – ESPN’s annual celebration of all things sport. For the Walter Mitty in us all On sea, on land and in the air, there is something for those in search of a pulse-racing experience. Whether its spending a hands-on day on the America’s Cup yacht as part of a trip to San Diego, a thrilling and beautiful driving experience in Europe in your very own Porsche, exotic car-racing in Las Vegas (including a heilicoptor tour of the city) or an exhilirating motorcycle tour throughout Arizona and Nevada aboard a Harley Davidson or Triumph Thunderbird, Mitch-Stuart has excellent experiences for the thrill-seeker. Not high energy enough? Try a “Top Gun Experience” as a fighter pilot for a day in a military aircraft. For the Fan of the Four-legged a few exciting Destinations of Excellence! There is a breathtaking safari to Kenya that features endless wildlife viewing from the Serengeti to Kenya's Masai Mara. The Westminster Dog Show offers a backstage pass to this wonderful world of purebred dogs and all the grace, pomp and circumstance that goes with it – plus it’s in New York. If your taste runs more to the aquatic, visit San Diego with a package dedicated to Sea World and the San Diego Zoo. For equine enthusiasts, two great options – come to the Kentucky Derby for a mint julep-filled visit to storied Louisville and the annual heart-pounding race or visit Vegas for the National Finals Rodeo Championship. For the Celebrity-Struck Awards shows know no bounds in the Mitch-Stuart Destinations of Excellence catalogue. Your devotee can see the Emmys, the Grammys, The VMAs, the People’s Choice Awards and more – all in either Los Angeles or New York offered in addition to exclusive fun-filled packages with lots of extras. Country music enthusiasts can also visit Nashville for the Country Music Awards. For the Fashionable Those with a PhD in the “Shopping Arts” will be over the moon with one of Mitch-Stuart Inc.’s famed shopping packages. The new catalogue features destinations such as Palm Springs for a few days of the  finest outlet shopping or the always popular New York “Shop til You Drop” excursion. There is a featured Nordstrom experience that one can obtain in San Francisco, Newport Beach or Chicago. Finally, the shopping is pretty good in Paris and several Italian cities Mitch-Stuart packages as well! If you aren’t too overwhelmed by all the fantastic finds in the new catalogue, visit it yourself! This is just a taste.

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Why People Bid (Don’t Let Your Money Walk Out The Door)

April 02, 2013

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It’s Good To Be Choosy: How We Select and Package Travel for Our Customers

January 29, 2013
A bit of an art, a bit of a science — that sums up our approach to selecting the most intriguing travel packages for non-profits to use as auction fundraisers.

The “art” part comes from our experienced insights into what donors want to buy. We ask ourselves, do the packages appeal to a wide enough audience, yet exude cool “gotta-go-there panache? Have we heard about them in travel circles or popular media? At the same time, we ask ourselves will it appeal to enough audiences and can we make it fit auction budgets.

For example, as cool as a trip to Iceland may be (brrr, very cool) it might be still too “off the beaten path” to get enough takers to make it worthwhile. We compare new ideas to “hot sellers” — trips to clamored-for top destinations such as our shopping spree trip to New York City and our Napa Valley Wine Tour.

Have we ever miscalculated? Chosen a package that just didn’t draw the way we thought it would? Yes, and we learned from the experiences. For example, our trip to Thailand, which not only included a tour around the country but also an elephant ride, river rafting, and cultural show, didn’t draw the appeal at auctions that we were hoping for.

When considering a new trip, we also ask ourselves — Is it special enough? For example, as long as tickets to coveted sports and entertainment events are still very hard to come by, we will use our connections to make them available.

Speaking of “our connections,” here is where the “science” part of the job comes in. At Mitch-Stuart, we have spent the better part of the last 20 years developing, honing and nurturing a wide and diverse breadth of relationships in the luxury travel world. These trusted relationships are part of what separates our business from some of the more formulaic companies offering packaged travel today.

When someone returns from a Mitch-Stuart trip, their feedback is important to us. We also try to glean good information from them on their experience to help determine whether to keep that trip — and then to build more like it. It is relationships with both our suppliers and our recipients that help us stay “choosy” when choosing travel packages.
Any travel packages you’d like to see us choose?


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