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Make Your 2013 Luxury Travel Packages Work Harder!

December 26, 2012
This year, resolve to make the exclusive travel packages your audience wants — even more desirable!

Start by gaining more insight into your customer and your marketplace so you can increase your understanding of what your audience truly wants in luxury travel offerings.

The 2012 Virtuoso® Luxe Report has started the work for you by citing five of the current biggest travel trends. Test your knowledge with the answers below.

Here are some other ways you can get started today.

HOT SPOTS. Of course you learn about all of the must-do destinations from the travel and hospitality trades, but what about People Magazine and Page 6 of the New York Post? Be sure to add these and other beacons of boldface names to your reading list along with hotel and travel publications to stay on top of all the trends.

SURVEY SAYS! Survey your clients. A simple online survey can be a goldmine of information. Well-worded questions can yield donor wish lists for auction items but can also give you some ownable research you can highlight on social media sites; tout to others you do business with (or want to) as well as offer to certain industry media.

GET OUT. To trade shows in your industry, of course, be it fundraising or something specific to your field, but think outside the booth as well — travel to consumer shows, food and wine shows — even fashion and gift shows can open your eyes to interesting auction offerings as well as to new and original marketing and packaging ideas. Not to mention that every outing is a potential conduit to customers.

IT’S A MINDSET. We all know the importance of downtime and unplugging, but while you are updating your Facebook status or making sure you saw every episode of your Showtime or HBO fave, be thinking like your customer….how do they unwind? What do they read? This process can lead to new ways to understand and communicate with customers and perhaps differentiate you from the competition.

  1. Family and multi-generational travel
  2. River cruises
  3. Active or adventure trips
  4. Luxury cruises
  5. Celebration travel