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The Rise of BleisureJanuary 25, 2017
Type “bleisure travel” into Google, and the search engine may try to correct your spelling. It is not a graceful portmanteau, and in a way it represents the exact opposite of its meaning: Business travel that is either expanded for or planned to include leisure travel elements (in the combined word, it looks like it’s the business that’s tacked on).
For donors who might not feel they have time to take a “full,” week-long vacation, offering them a chance for a weekend stay in a city in which they may already be working combines convenience with relaxation, and makes them active participants in any non-profit fundraising auction. If, instead of planning work around a weekend away, your supporters can simply skip the return flight and have some unencumbered fun in a new city, it may inspire more of your gala attendees to consider bidding on a travel package (and more bidders often means a higher closing price).
Want to offer some of your donors a chance to extend those business trips? Here are some thoughts on how to capitalize on the trend.
A Weekend Away: Bleisure travelers are different than the regular business travelers, who are often ready to come home immediately after finishing their work (if not sooner). But even if the business traveler does want some extra time to explore a city, they’ll have already been away from home for a few days. A weekend trip makes perfect sense: Work for a couple of days, then spend a couple more days having fun.
Cities to Consider: If you’ve got some donors who may be interested in bleisure travel, then picking the right destination is important. While we adore destinations like Bali and the French countryside, your donors may not be taking too many meetings during poolside yoga sessions or winery tours. Places like New York, Chicago, Los Angeles and San Francisco, of course, are common destinations for business travel, while Las Vegas may be the convention capital of the world.
Evergreen Events: Some of our travel packages are notable for taking donors to our Destinations of Excellence™. Others find their biggest value in tickets for specific events, like the Super Bowl or an awards show. But if you want to attract bleisure donors, make sure your trip has access to a tremendous attraction that happens year-round. Think, for instance, about a trip with a food or beverage tour (like the pizza tour that comes with the “Leave a Pizza Your Heart in Chicago”), or maybe one with a round of golf or two included. A trip that works for business travelers is one that they can use no matter when work calls.
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