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Auction 201

June 14, 2017
You know about using an auctioneer, you know about planning for outdoor venues, and you know where to spend money to make sure your event is as successful as possible. Along with providing once-in-a-lifetime fundraising auction travel packages to sell on consignment, we love to help out with any advice you may need when it comes to arranging a fundraising gala.  

Many of the more basic tips are either common sense or discussed elsewhere on the blog. So this week, let’s look at some other ways to make your next fundraising auction the best one yet.

1. Diversify

We often talk about diversifying auction items; a lot list with nothing but golf items may not appeal to the widest range of gala attendees. But by offering different kinds of trips during your event, you can reach every type of bidder, too, whether it’s the supporter who likes the thrill of a competitive back-and-forth or someone who just wants to buy an item to help, rather than deal with an escalating price. Offering live and silent auctions, along with “buy it now” items and even raffles, means offering your donors more chances to get involved.

2. Identify top bidders for future events

Every bid is a data point for the planning of future auctions. If you see someone going big, whether winning or losing, you want to know their interests and what they might be seeking. These are the people to which you want to reach out before the next event, to see what has caught their eye lately. Then, figure out how to deliver that item. It will take some of the guesswork out of the process of rounding up auction items and guarantee that every item has someone in the crowd for which it’s the pinnacle of the evening.

3. Group smaller donated items together

Sometimes, items are stronger together. If you’ve got some donated lots that may not be big enough to deserve their own time in the auction spotlight, find a creative theme and turn three or more small pieces into one big gift basket. It gives you more time during the auction to spend on each lot, and it takes focus away from the individual items. Instead, your donors will have the chance to support your cause by buying a “basket” of items, at least one of which a supporter may be interested in. In fact, if you’ve got donors interested in different parts of the collection, you’ve just increased the competition for all of them.

Want more auction tips? We’ve got them! Reach out to one of our Travel Experts for more information.