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Travel Trends for 2018

December 27, 2017
Whether 2017 was filled with good times and perfect vacations, or existential dread and airport delays, it’s time to put the year in the rear view and take a look at the next 365 days. No year is more promising than when you’re booking your travel for it: Wide open schedules, endless possibilities, and big, big dreams.

For 2018, certain trends in travel are already starting to make themselves known. If you want to know the types of trips about which your donors might be thinking, you may think about it through the lens of one of these inclinations we’re seeing for the new year.

Relaxation and Rejuvenation

The AARP puts together its own list of travel trends each year, taking into account the whole range of travelers, but focusing on seniors. For 2018, the organization says that more of its members will be traveling for relaxation (49 percent) than in 2017. Similarly, “get away from everyday life” also saw a bump in percentages, with 47 percent of respondents mentioning it as a reason for hitting the road.

Heading Abroad

American Express’s travel unit is reporting a 44 spike in international booking for the first quarter of 2018, according to a company press release. A potential reason: More and more travelers (72 percent, in this survey) say that they enjoy learning about different cultures while on vacation, and 25 percent say that learning about history, art and culture is the most important travel goal for 2018.

Multigenerational Travel

Families traveling together will still be popular in 2018, and its joys aren’t limited to the grandparents. Pop culture website PopSugar, which aims at teens and twentysomethings, put together its own top 10 travel trends list, and multigenerational travel took the second spot. Trips like cruises or accommodations like villas make for great family reunion staging points – there’s something for everyone, and enough room for everyone to have some privacy, too.

American Cities, for the Locals


Those not interested in traveling abroad are seeking out American cities, but not just for the major attractions, according to the Editor-in-Chief of National Geographic Traveler. Instead, vacationers are looking for those locals-only secrets: the hole-in-the-wall restaurant with gnocchi to die for, or that speakeasy with the secret entrance. It gives the visitor to meet locals and chat, learning about a new place through its people and not just its buildings.

Culinary Travel

Hitting the road for the perfect slice of pizza or an amazing wine is not going out of style in 2018. According to Rezdy, an app that works with tour providers, winery tours made the top ten of tour categories for 2017, and with the increasing importance of food culture, 2018 may be a banner year for those brewery crawls, restaurant tours and even dinner cruises.

We’ve got non-profit fundraising auction travel packages to take advantage of each one of these trends. Reach out in the new year to find out how!