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The Trip Around the Event

January 31, 2018
You got them! You got tickets to the big event – the Super Bowl, the Masters, the American Music Awards. Those could be big earners at your upcoming gala auction.

The emphasis, though, is on “could.”

We’ve talked before about how to maximize the potential of great fundraising travel packages. There’s another way, however, of making sure that you’re getting the full value, specifically of a trip to a major event, and that is to make sure that it’s the center of a great itinerary.

Our non-profit fundraising auction travel packages often come pre-packaged with both tickets to the big event and other activities. But that doesn’t mean that you can’t add your own ideas to the lot. Here are some ways to make sure that your once-in-a-lifetime event tickets bring in as much money as possible.

The big event may only appeal to one-half of a traveling couple. One person may be a big football fan, for instance. Maybe one is a big music fan and is looking forward to an awards show. In these situations, thinking of “counter-programming” may be helpful. If the big event is the Super Bowl, a gift card for spa services or a dinner cruise of some sort might work. Going to an awards show? Couple it with a great dress-down activity, maybe something involving the outdoors. A weekend away, even one centered around a singular event, is plenty of time to appeal to every traveler’s desires.

Any excuse to go to a nice restaurant is a good one; we are a culture, after all, that made “dinner and a movie” into a thing, even when the cost of the food far outpaces the tickets for the film. Having reservations at one of the hottest eateries in town for a nice meal before the main event is a great way of turning a moment into an evening. Great food can often be found near venues, as restauranteurs know that they’ve got a massive nearby audience, looking for a pre- or post-outing plate.

Finally, these events can be tiring. Super Bowl LI in 2017 took almost four hours from opening kick to the final play – and that doesn’t include the time it took to get into and out of the stadium. Awards shows are notorious for running long. And some other sporting events, like The Masters, involve a full day of walking. Making sure the accommodations are comfortable and high-quality is vital; it’s why we insist on luxury hotels for each of our trips to big happenings.