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Summer Travel Trends

May 16, 2018
From school days through life, summer is the season most associated with travel. In a USA Today list of the ten busiest travel days in the year, summer (or what we associate with summer – hi, Memorial Day weekend!) claims four spots, including the catch-all “Fridays in Summer.” Even if your donors don’t have kids (and therefore could conceivably travel during any season of the year), there’s still something special about that summer vacation.

Mitch-Stuart stays abreast of travel plans so that we can keep our partners up-to-date with what their donors might desire for a summer jaunt. For the upcoming summer of 2018, there are a few ideas for trips that have been popping up repeatedly, and we offer non-profit fundraising auction travel packages that can satiate any of these cravings.

What’s popular for this summer? Here’s a brief list:

Wine – Every season’s a good season for a foodie-based adventure. For the summer, though, wine is quickly becoming the star; those winery tours are a lot easier to take during good weather. On Pinterest, searches or “wine tour” are up more than 200 percent.

Active Retreats – Wellness retreats have been the stars of travel over the past few years, but in 2018, it’s their active relatives in the spotlight. Bali, for instance, is a yoga haven, but many travelers are opting for surfing in southeast Asia as much as they are for downward-facing dog. Coastal destinations where travelers can learn a new sport or activity have become very attractive.

Bleisure – We’ve written about this combination of business and leisure travel before, but with many offices giving employees the occasional Friday off during the season, starting a trip in the office and ending it on a beach is more practical during the summer than any other time.

Orlando – A survey by Allianz cited the home of Disney World as the top summer destination, and it’s easy to see why: Bringing the kids on vacation for longer than a weekend could require a lot to keep them busy, and Disney World is nothing if not “a lot.” But Orlando has more beyond the Mouse to offer, like a burgeoning wine scene. (New York and Las Vegas were second and third on Allianz’s list, for the record.)

Near and Far – According to AAA, plans for the summer are split between staying in-state, staying in the region (around 30 percent each) traveling across the country and international travel (around 20 percent each). With each of these categories polling so close together, it might be better for your non-profit to reach out to supporters and find out where they’re thinking about traveling.