Toll Free: 1-800-574-9991


Mitch-Stuart Blog

Any questions?
Call our experts today.

Click here to access our RSS feed

May 2019
April 2019
March 2019
February 2019
January 2019

2013 2014 afp airports appreciation association of fundraising professionals auction auction fundraisers auction help auction ideas auction items auction planning auction travel packages award shows baby boomers blog canada case study charities charity auction charity auction fundraiser charity auction fundraisers charity auction ideas charity auction items charity auctions charity fundraising ideas cinema client referrals consignment cruise customer service destination spotlight destinations direct marketing disney donations donor recognition donors employee incentives employee motivation europe event planning event tips events exotic destinations facebook family vacations flickr food france fundraiser fundraiser auction ideas fundraiser auction packages fundraiser ideas fundraiser packages fundraiser venues fundraisers fundraising fundraising auctions fundraising events fundraising ideas fundraising packages fundraising professionals fundraising raffles fundraising tips fundraising trips galas getaways giving great fundraising opportunities holiday holidays incentive travel incentive travel packages incentive travel program increase auction bidding journal marketing mitch-stuart movies new orleans non profit auction non-profit non-profit fundraising ideas non-profit organization nonprofit times npt oscars paris philanthropy raffles repeat business social media sports packages success story successful auctions summer vacations tags: auction ideas technology things to do things to eat tips tours travel travel experience travel incentives travel packages travel tips travel trends twitter vacation vacation packages veteran's day volunteers youtube

Why Recognition Works

May 07, 2013
One of the many reasons that people donate to their cause of choice is frankly, the joy of seeing their generosity rewarded, on a plaque for a modest donation, or a hospital wing or university chair if you are playing in the big leagues. Recognition of any kind stimulates loyalty, repeat performance and people just love to read or hear their own NAME!

There are some acknowledged practices that Mitch-Stuart, Inc. leaders in packaged auction travel recommend. Co-founders Stuart Paskow and Michelle Cohen say “Always thank a donor 3 times, even small recognition reinforces the power of the donation, stimulates loyalty to a brand and incents people.” However they caution, when thinking of ways to recognize your donors, be sure to consider their wishes, as some prefer to remain anonymous.

Here are some of the ways donor recognition works:
  • Provides positive public awareness  Companies will often participate in corporate philanthropy and as a result of their donations; the company name is touted publicly. This burnished image can also attract top talent as many employees look for companies with a good social responsibility track record.
  • Offers opportunity to stand out among their peers  Competition can be a good thing when it comes to donors making donations to your cause. If a potential donor sees a friend or co-worker being recognized on a plaque or press release, that potential donor could easily turn into an actual donor!
  • It lasts  Giving the donor a personalized keepsake or at another level, a name on a door, provides everlasting association with your cause and a positive reminder of your organization.
  • Stimulates loyalty to your organization  When donors are recognized by your organization, they are more likely to be loyal to you in the future. As a result of the recognition, they may donate more often or in larger amounts.
Whether the recognition is big or small, just make sure it happens! Make sure you say thank you in a meaningful way at least once, or else that person may think twice about donating to you in the future.