Event Best Practices: Hire a Professional Auctioneer
September 24, 2013
Many non-profit organizations watching their expenses think that anyone with an exciting and engaging personality can master the art of auctioneering at their next fundraiser
or charity auction
. Not the case.
Often times we see organizations hiring celebrities or local talent to steer the live auction but the truth is that hiring an experienced auctioneer is the most effective way to raise maximum funds for your benefit.
Hiring a licensed professional such as a Benefit Auctioneer Specialist (BAS) over a “fun” personality can be the difference between big profits and not so much. A polished professional who sweats the details can interest, inspire and influence a restless crowd! As an added plus, they will assist with making sure your organization procures hot auction items including both donated and on consignment, that keep driving excitement and bids – items that fulfill fantasies such as dream vacations and experiences. Professional auctioneers will help you take your auction to the next level!
Here are some tips for selecting the right auctioneer:
Ask for a written proposal: Make sure the auctioneer wants the job and really understands the parameters of the event. Have proposers include fee, out-of-pocket expenses and an outline of how they see the event going. Look for creative flourishes that may set them apart.
Credentials: Ask your potential auctioneers about their credentials and their experience. Be sure to look for auctioneers who have professional certification from the National Auctioneers’ Association. You’ll want to know how long they have been certified along with any other accolades they may hold.
Key Questions: Like any interview process, be sure to ask for a list of previous clients that they have worked for. Referrals are often the best way to get a sense of the type of auctioneer you’re dealing with and if they will be a good fit for your organization’s event. Ask for the video! Seeing them in action will also tell you how good they are at the job.
Your bottom line is at stake. Make the wise decision and choose a ‘real’ auctioneer for your next event.
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